IGA’s winter price slash warms up Australian grocery aisles
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As the chill of winter begins to settle across Australia, one supermarket chain is heating up the competition in the grocery aisles.
IGA, a familiar name to many Aussies, has made a major move to compete with the supermarket giants Woolworths and Coles by slashing the prices of thousands of popular products.
This bold strategy, aimed at easing shoppers' cost of living during the colder months, could be a game-changer for consumers looking to stretch their dollars further.
IGA's initiative, dubbed ‘Low Prices Every Day’, is not just a fleeting sale but a commitment to keep prices down on over 3,000 products until July 30 of this year.
This means that shoppers could enjoy consistent savings on a range of items without worrying about the end date of a sale.
For example, Heinz Big Red Tomato Soup Can 420g, a winter staple for many, was reduced from $2.50 to a more wallet-friendly $2.
Other items like Maggi Recipe Bases 35g and 2 Minute Noodle 12 Packs remain competitively priced at $1.70 and $10 respectively.
However, the savings don't stop there. The price cuts extend to everyday essentials such as butter and margarine, yoghurt, cheese, toothpaste, pet food, dishwashing liquid, nappies, and baby food.
For those who enjoy a treat now and then, Sara Lee Ice Cream, Smith's Potato Chips, and Arnott's Biscuits also offer discounts.
The full list of price-dropped items is available for shoppers to peruse here, ensuring they can plan their shopping trips and budgets accordingly.
IGA's Price Match program is another feather in its cap.
It automatically matches the lowest regular shelf price of essential comparable products at rivals Coles and Woolworths every week.
This means that small IGA stores will match the prices of 200 products, medium stores 600 items, and larger stores more than 1,200 items, ensuring that customers get a fair deal regardless of the size of the store.
This move by IGA came at a time when other supermarkets were also cutting prices.
Coles recently announced a price reduction on more than 300 products, including dinner favourites and pantry staples, for three months until June 25.
Deals included discounted lamb shanks and beef oyster blade steak.
Similarly, Woolworths dropped the prices of over 400 items, including fresh meat, fruit and veg, and autumn staples.
Deals include Woolworths Beef & Lamb Meatballs 400g ($6)—reduced from $8—and Woolworths Pork Leg Roast Boneless ($9 per kilo)—reduced from $11 per kilo, which will run until May 28.
Will IGA's price-slashing and price-matching initiatives encourage you to switch supermarkets, or will you remain loyal to your current choice? Have you noticed a difference in your grocery bills? Share your experiences and thoughts in the comments below.
IGA, a familiar name to many Aussies, has made a major move to compete with the supermarket giants Woolworths and Coles by slashing the prices of thousands of popular products.
This bold strategy, aimed at easing shoppers' cost of living during the colder months, could be a game-changer for consumers looking to stretch their dollars further.
IGA's initiative, dubbed ‘Low Prices Every Day’, is not just a fleeting sale but a commitment to keep prices down on over 3,000 products until July 30 of this year.
This means that shoppers could enjoy consistent savings on a range of items without worrying about the end date of a sale.
IGA has lowered prices on over 3,000 products under its ‘Low Prices Every Day’ campaign until July 30, 2024. Credits: IGA
For example, Heinz Big Red Tomato Soup Can 420g, a winter staple for many, was reduced from $2.50 to a more wallet-friendly $2.
Other items like Maggi Recipe Bases 35g and 2 Minute Noodle 12 Packs remain competitively priced at $1.70 and $10 respectively.
However, the savings don't stop there. The price cuts extend to everyday essentials such as butter and margarine, yoghurt, cheese, toothpaste, pet food, dishwashing liquid, nappies, and baby food.
For those who enjoy a treat now and then, Sara Lee Ice Cream, Smith's Potato Chips, and Arnott's Biscuits also offer discounts.
The full list of price-dropped items is available for shoppers to peruse here, ensuring they can plan their shopping trips and budgets accordingly.
IGA's Price Match program is another feather in its cap.
It automatically matches the lowest regular shelf price of essential comparable products at rivals Coles and Woolworths every week.
This means that small IGA stores will match the prices of 200 products, medium stores 600 items, and larger stores more than 1,200 items, ensuring that customers get a fair deal regardless of the size of the store.
This move by IGA came at a time when other supermarkets were also cutting prices.
Coles recently announced a price reduction on more than 300 products, including dinner favourites and pantry staples, for three months until June 25.
Deals included discounted lamb shanks and beef oyster blade steak.
Similarly, Woolworths dropped the prices of over 400 items, including fresh meat, fruit and veg, and autumn staples.
Deals include Woolworths Beef & Lamb Meatballs 400g ($6)—reduced from $8—and Woolworths Pork Leg Roast Boneless ($9 per kilo)—reduced from $11 per kilo, which will run until May 28.
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