Iconic Aussie spread, Vegemite, gets a nostalgic makeover for its 100th anniversary
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Get ready for an exciting and fresh encounter with Vegemite, Australia's favourite spread! We have fantastic news: this timeless classic has undergone a remarkable transformation that will surely make you dash to the supermarket!
Prepare to be impressed as this humble Aussie favourite shakes things up with brand-new packaging.
Vegemite is embracing its 100th anniversary with a remarkable makeover. As its official birthday approaches on October 25th, this iconic brand refuses to let this milestone pass unnoticed.
Last Friday, Vegemite unveiled its new appearance, and the excitement shows no signs of fading. The collection includes three limited edition 380g jars and a convenient 350g squeezy bottle, all adorned with a tribute to Vegemite's incredible journey throughout the years.
Each commemorative design is nothing short of a beautiful ode to Vegemite labels' evolution. The '100 Mitey Years' celebration gives us limited edition jars sporting a label inspired by Vegemite's original red-and-black label from 1925.
For those not in the know, let's take a step back into history.
The birth of Vegemite traces back to when the Fred Walker Company invited Australian chemist Cyril Callister to craft an innovative spread from brewer's yeast. From then on, our palates were never the same, revolutionised by this bold and unique taste.
Dipping into the rich nostalgia of the 1930s, another design adorns Art Deco stripes in red, black, and yellow. This tribute is fitting given that this was the decade when Vegemite earned its place at Australia's breakfast, lunch and tea tables. This unforgettable design will also be gracing the handy squeezy bottle!
The last collector's edition jar draws inspiration from the vibrant 1960s, a time when Aussies' adoration for Vegemite soared to unprecedented levels. Its simplistic yet captivating red-and-yellow design served as the foundation for the beloved and iconic Vegemite jar that Aussies know and cherish to this day.
According to Bega, Vegemite's owner, these 100th birthday jars are an opportunity for Aussies to not just own a piece of Vegemite history but a slice of Australian history.
Mark Gray, Bega Foods General Manager Marketing, expressed the deep-seated love for Vegemite, saying, 'It is hard to believe Vegemite is turning 100 "Mitey" years this year. We're proud to continue to produce over 20 million jars of Vegemite each year.'
Want to be part of history? The new Vegemite jars are available at Coles, Woolies and independent supermarkets. Rolled off the production line at Bega's Port Melbourne facility, these limited-edition jars are expected to be out until November.
They're so stunning that you best be quick. Once they're sold out, they're gone for good!
Sometimes, a little shakeup can be just what we need to keep things interesting! So, here's toasting to many more 'Mitey' years of Vegemite!
What are your thoughts on the new designs, members? Do they bring back memories of the early Vegemite packaging? Share your thoughts in the comments!
Prepare to be impressed as this humble Aussie favourite shakes things up with brand-new packaging.
Vegemite is embracing its 100th anniversary with a remarkable makeover. As its official birthday approaches on October 25th, this iconic brand refuses to let this milestone pass unnoticed.
Last Friday, Vegemite unveiled its new appearance, and the excitement shows no signs of fading. The collection includes three limited edition 380g jars and a convenient 350g squeezy bottle, all adorned with a tribute to Vegemite's incredible journey throughout the years.
The jars will be designed with inspiration from the original Vegemite packaging from the 1930s and 1960s. Credit: Vegemite.
Each commemorative design is nothing short of a beautiful ode to Vegemite labels' evolution. The '100 Mitey Years' celebration gives us limited edition jars sporting a label inspired by Vegemite's original red-and-black label from 1925.
For those not in the know, let's take a step back into history.
The birth of Vegemite traces back to when the Fred Walker Company invited Australian chemist Cyril Callister to craft an innovative spread from brewer's yeast. From then on, our palates were never the same, revolutionised by this bold and unique taste.
Dipping into the rich nostalgia of the 1930s, another design adorns Art Deco stripes in red, black, and yellow. This tribute is fitting given that this was the decade when Vegemite earned its place at Australia's breakfast, lunch and tea tables. This unforgettable design will also be gracing the handy squeezy bottle!
The last collector's edition jar draws inspiration from the vibrant 1960s, a time when Aussies' adoration for Vegemite soared to unprecedented levels. Its simplistic yet captivating red-and-yellow design served as the foundation for the beloved and iconic Vegemite jar that Aussies know and cherish to this day.
According to Bega, Vegemite's owner, these 100th birthday jars are an opportunity for Aussies to not just own a piece of Vegemite history but a slice of Australian history.
Mark Gray, Bega Foods General Manager Marketing, expressed the deep-seated love for Vegemite, saying, 'It is hard to believe Vegemite is turning 100 "Mitey" years this year. We're proud to continue to produce over 20 million jars of Vegemite each year.'
Want to be part of history? The new Vegemite jars are available at Coles, Woolies and independent supermarkets. Rolled off the production line at Bega's Port Melbourne facility, these limited-edition jars are expected to be out until November.
They're so stunning that you best be quick. Once they're sold out, they're gone for good!
Sometimes, a little shakeup can be just what we need to keep things interesting! So, here's toasting to many more 'Mitey' years of Vegemite!
What are your thoughts on the new designs, members? Do they bring back memories of the early Vegemite packaging? Share your thoughts in the comments!
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