In a world where the cost of living is ever-rising and the nostalgia for simpler times grows stronger, it's no surprise that many are turning back the clock to embrace the frugal food habits of yesteryear.

However, a recent feature in Coles magazine has sparked a mix of outrage, humour, and a touch of sadness among shoppers, as the promotion of a retro pantry staple has led to an unexpected comparison to 'dog food'.



The full-page recipe in question showcases a Hot and Spicy SPAM dish, which has been met with raised eyebrows and a few chuckles.

The ad, which called SPAM the 'hero ingredient', has inadvertently highlighted a surprising reality for many Aussies trying to stretch their weekly food budget further.


The recipe suggested mashing the $5.40 can of SPAM with a fork to create a mince-like consistency, then combining it with rice noodles and aromatics, topped with thin slices of fried SPAM.

While some shoppers have expressed their disbelief, likening the canned meat to pet food, others have defended the product as a versatile and budget-friendly option.

The editorial team of Kidspot weighed in on the matter, with mixed reactions ranging from the appreciation of SPAM's potential in tasty recipes to outright rejection in favour of other pantry items.

‘Well, for starters, it actually looks surprisingly delicious. And no shade to anybody trying to feed their families for less. In saying that, is it also a sign of the times? I think definitely, yes,’ Kidspot team member Em said.

‘SPAM is always looked down on, but in the right recipe and with the right seasonings, it can make a great meal for the family,’ Kidspot’s Kitchen Editor Liz said.

‘I feel like stocking up on SPAM is zombie apocalypse level—there are many other items I will fill my pantry with first (like instant noodles and ALDI tuna) before resorting to this American way of life. It’s giving dog food vibes,’ Kidspot team member Carly shared.



The resurgence of SPAM is not an isolated trend.

Corned beef, also known as silverside, has seen a dramatic increase in demand, with IGA reporting a 31 per cent jump in annual sales.

Priced at about $8 per kilo, corned beef has become one of IGA’s top-selling beef products.

Estella Young, IGA’s Executive General Manager, attributed this to the product's value and the nostalgia it evokes, especially during the colder months when comfort food is most sought after.

‘We know that there’s a lot of Aussie families that are doing it tough and really working hard to make ends meet,’ she said.

‘When you’re able to get a great value protein and make meals, recipes that potentially don’t just make dinner for that evening [but] lunch the next day as well…that’s a great way to stretch your budget. No matter which way you cut it, it’s really good value.’



With the cost of fresh meat and produce on the rise, budget-conscious consumers are looking for ways to make their dollars stretch further without compromising on nutrition or taste.

IGA has responded to the growing demand by reducing the price of corned beef from $12.50 to $8 per kilo, a move mirrored by Coles and Woolworths, where corned beef is also priced at $8 per kilo.

The canned version of corned beef costs $3.50 for a 340g can at both supermarket chains.

Online searches for corned beef recipes have surged, with a 67 per cent increase on delicious.com.au last year, and the trend continues to gain momentum this year.
Have you found innovative ways to incorporate them into your meals? Do you fondly remember dishes made by loved ones featuring these ingredients? Share them with us in the comments below!