Harris Farm Just ‘Made History’ With This Revolutionary Change
- Replies 4
We know that what goes into our bodies directly affects our health and well-being in the long term, so it’s important to make the best decisions when it comes to what we eat.
And one supermarket seems to agree with this argument and has implemented a new policy that sets them apart from the rest.
Shopping for groceries has just become a whole lot better thanks to Harris Farm Markets’ ‘history-making move’.
The grocery provider just announced that they will stop selling any products that have artificial colours as part of a new health commitment.
The ban kicks in immediately and affects each of the supermarket’s 27 stores nationwide.
According to the store’s website, the company’s ‘Coloured by Nature’ campaign has been five years in the making and proves the store’s commitment to ‘weed’ artificial colours from their branches.
‘Cooking your way through nature’s rainbow fruit and veg harvest is a great way to make sure you’re getting all the nutrients you need,’ the campaign read.
Harris Farm Markets Co-Chief Executive Tristan Harris said that this revolutionary change was necessary to uphold the company’s 50-year promise to ‘deliver goodness to Australian families’.
‘To continue to do this, we needed to eliminate artificial colours from our shelves,’ he shared.
He also said that the company worked closely with suppliers to ensure their customers are getting the healthiest options they deserve.
‘For the past five years, we have been working with our suppliers to find new methods of production if needed and alternative ingredients if required,’ Mr Harries explained.
He added: ‘Now, our pasta sauces, dips, juices, peanut butter, cookie dough, curry pastes, chocolates, soups, noodles and even orange juices, just to name a few, are all free of artificial colouring.’
According to Mr Harris, many of their suppliers said they wanted to take artificial colours out of their businesses for some time now. ‘So, our decision sped up theirs,’ he explained. However, he also said that because of their campaign, some product lines have been ‘eliminated’. This is because the company wants to be firm in their commitment to the change.
‘We are incredibly proud of what we have achieved with suppliers like The Market Grocer, Koko Black, Fresh Fodder, Salumi and of course, the acclaimed pastry chef Anna Polyviou,’ he said.
Mr Harris added that the company takes ‘immense pride’ in what they sell and even more pride in what they don’t sell. ‘We are also incredibly proud to be the only major grocery provider in the country to be now artificial colour free,’ he declared.
He added: ‘There’s no more Erythrosine, no more Tartrazine E102, no more weird compounds added to make food look more “appealing”. Nope, on the shelves at Harris Farm Markets is food as it should be – perfectly driven and Coloured by Nature.’
According to Mr Harris, the COVID-19 pandemic forced many people to focus on their health and immunity, which has instigated a return to home-cooked meals. This increased everyone’s understanding of how food impacts our health, as more people question where their food comes from.
‘We applaud this; our new Sourcing Policy means a healthier and cleaner alternative for families every day. It means we are now both driven and Coloured by Nature,’ he claimed.
Aside from this, Mr Harris believes that transparency is important. He shared that ‘in an increasingly hyper-sensitive price-driven economy’, the company wants their consumers to know the ‘how’ and ‘why’ behind their products and the subsequent pricing. This is also to encourage customers to embrace value with ‘values’.
You can watch the company’s statement below:
Australia’s food regulatory body, FSANZ, explained that artificial colours are added to food to improve their appearance, create a ‘uniform colour’ and make all products more ‘visually appealing’.
‘Eliminating artificial colours, treating farmers and suppliers fairly and as partners, supporting ethical farming and food management practices, and championing Imperfect Picks are all key initiatives for us,’ Mr Harris stated.
One of Harris Farm Markets’ suppliers, award-winning pastry chef Anna Polyviou, shared that being a part of the supermarket’s ‘Coloured by Nature’ campaign meant a new journey for her and her team. But it had its challenges as well.
‘I learnt of Harris Farms’ Coloured by Nature commitment when I first tried to get my products on their shelves. By being knocked back initially, I learnt about Harris Farms’ standards, and if I wanted to be a supplier, I needed to meet those,’ Ms Polyviou said.
The pastry chef also admitted that this was a ‘whole new ballgame’ for her and her team. The pastry chef said they switched some ingredients in their products to ensure they were meeting the same standards.
‘For our Triple Choc and Choc Brownie Cookie Dough products, we had to change the white chocolate we used, to one that was completely natural. Even though it was a tiny additive that was the issue, it was still an issue. It was the same with the Peanut Butter we used for our Peanut Butter Fudge.’
However, she said that they were happy to apply these changes to their brand. Ms Polyviou explained that Harris Farm had been working and nurturing them throughout this policy change. This created a domino effect for her team, saying that they researched more about the ingredients they were using and the products that would go into what they were selling.
‘The result is a product that is loved by everybody,’ Ms Polyviou stated.
Members, will this change affect where you shop? Do you think that this will encourage other supermarkets to implement a similar store policy? Let us know your thoughts in the comments below!
And one supermarket seems to agree with this argument and has implemented a new policy that sets them apart from the rest.
Shopping for groceries has just become a whole lot better thanks to Harris Farm Markets’ ‘history-making move’.
The grocery provider just announced that they will stop selling any products that have artificial colours as part of a new health commitment.
The ban kicks in immediately and affects each of the supermarket’s 27 stores nationwide.
The new policy is part of the company’s ‘Coloured by Nature’ campaign. Credit: Harris Farm Markets
According to the store’s website, the company’s ‘Coloured by Nature’ campaign has been five years in the making and proves the store’s commitment to ‘weed’ artificial colours from their branches.
‘Cooking your way through nature’s rainbow fruit and veg harvest is a great way to make sure you’re getting all the nutrients you need,’ the campaign read.
Harris Farm Markets Co-Chief Executive Tristan Harris said that this revolutionary change was necessary to uphold the company’s 50-year promise to ‘deliver goodness to Australian families’.
‘To continue to do this, we needed to eliminate artificial colours from our shelves,’ he shared.
He also said that the company worked closely with suppliers to ensure their customers are getting the healthiest options they deserve.
The grocery store is committed to delivering healthy food to customers. Credit: Harris Farm Markets
‘For the past five years, we have been working with our suppliers to find new methods of production if needed and alternative ingredients if required,’ Mr Harries explained.
He added: ‘Now, our pasta sauces, dips, juices, peanut butter, cookie dough, curry pastes, chocolates, soups, noodles and even orange juices, just to name a few, are all free of artificial colouring.’
According to Mr Harris, many of their suppliers said they wanted to take artificial colours out of their businesses for some time now. ‘So, our decision sped up theirs,’ he explained. However, he also said that because of their campaign, some product lines have been ‘eliminated’. This is because the company wants to be firm in their commitment to the change.
‘We are incredibly proud of what we have achieved with suppliers like The Market Grocer, Koko Black, Fresh Fodder, Salumi and of course, the acclaimed pastry chef Anna Polyviou,’ he said.
Because of the new policy, Harris Farms discontinued its partnership with some of its previous suppliers. Credit: Harris Farm Markets
Mr Harris added that the company takes ‘immense pride’ in what they sell and even more pride in what they don’t sell. ‘We are also incredibly proud to be the only major grocery provider in the country to be now artificial colour free,’ he declared.
He added: ‘There’s no more Erythrosine, no more Tartrazine E102, no more weird compounds added to make food look more “appealing”. Nope, on the shelves at Harris Farm Markets is food as it should be – perfectly driven and Coloured by Nature.’
According to Mr Harris, the COVID-19 pandemic forced many people to focus on their health and immunity, which has instigated a return to home-cooked meals. This increased everyone’s understanding of how food impacts our health, as more people question where their food comes from.
‘We applaud this; our new Sourcing Policy means a healthier and cleaner alternative for families every day. It means we are now both driven and Coloured by Nature,’ he claimed.
Aside from this, Mr Harris believes that transparency is important. He shared that ‘in an increasingly hyper-sensitive price-driven economy’, the company wants their consumers to know the ‘how’ and ‘why’ behind their products and the subsequent pricing. This is also to encourage customers to embrace value with ‘values’.
You can watch the company’s statement below:
Australia’s food regulatory body, FSANZ, explained that artificial colours are added to food to improve their appearance, create a ‘uniform colour’ and make all products more ‘visually appealing’.
‘Eliminating artificial colours, treating farmers and suppliers fairly and as partners, supporting ethical farming and food management practices, and championing Imperfect Picks are all key initiatives for us,’ Mr Harris stated.
One of Harris Farm Markets’ suppliers, award-winning pastry chef Anna Polyviou, shared that being a part of the supermarket’s ‘Coloured by Nature’ campaign meant a new journey for her and her team. But it had its challenges as well.
‘I learnt of Harris Farms’ Coloured by Nature commitment when I first tried to get my products on their shelves. By being knocked back initially, I learnt about Harris Farms’ standards, and if I wanted to be a supplier, I needed to meet those,’ Ms Polyviou said.
The pastry chef also admitted that this was a ‘whole new ballgame’ for her and her team. The pastry chef said they switched some ingredients in their products to ensure they were meeting the same standards.
‘For our Triple Choc and Choc Brownie Cookie Dough products, we had to change the white chocolate we used, to one that was completely natural. Even though it was a tiny additive that was the issue, it was still an issue. It was the same with the Peanut Butter we used for our Peanut Butter Fudge.’
However, she said that they were happy to apply these changes to their brand. Ms Polyviou explained that Harris Farm had been working and nurturing them throughout this policy change. This created a domino effect for her team, saying that they researched more about the ingredients they were using and the products that would go into what they were selling.
‘The result is a product that is loved by everybody,’ Ms Polyviou stated.
.png){kind=icon}
