Get ready to stock your pantry! Coles extends major price freeze for supermarket staples
- Replies 12
As inflation continues to impact the lives of Aussies everywhere, people want nothing more than to keep grocery costs down and save up for other things.
The good news is that supermarket giant Coles is doing their part to help ease the cost-of-living pressures – by extending its price freeze program beyond its original expiry date.
Aussie households across the country can now breathe a sigh of relief, because a spokesperson for Coles confirmed that the supermarket will extend its ‘DROPPED & LOCKED’ price freeze policy past the deadline.
‘DROPPED & LOCKED has received an incredible response and has helped save Australian households millions of dollars since it launched last year,’ they said.
‘With the cost-of-living pressures, customers know they can rely on these locked prices at Coles each time they go shopping to help plan and manage their budgets,’ the spokesperson added.
Just recently, it was reported that the major retailer was set to end its price freeze on selected grocery items on January 31. However, the spokesperson did not say when the new expiry date would be.
‘Further details will be provided soon.’
Both Coles and Woolworths announced their price freeze policies around August last year, however, Woolworths’ policy ended in December.
Unfortunately for Woolworths customers, the supermarket chain said they will not return this offer anytime soon.
The silver lining is that Woolworths is ‘committed to keeping prices down’.
A spokesperson for Woolies said: ‘We know cost-of-living pressures are being felt by Australian families and, throughout 2023, we will continue to work hard to help them save each time they shop with us.’
They added that while their program has ended, they will remain focused on maximising customers’ value for money. ‘Many of the products from the program currently remain at the same low price,’ the spokesperson shared.
They reassured everyone that they will continue to review the cost-increase requests they receive from supplies on a case-by-case basis and will ‘work together to sensitively manage market-wide inflationary pressures’.
A price freeze implemented by a major supermarket, such as Coles or Woolworths, may provide some much-needed relief and financial security for cash-strapped shoppers. This also allows retailers to find ways to increase sales and boost their profits.
This includes strategies such as implementing price freezes, increasing the visibility of promotions, and increasing loyalty membership goals.
Price freezes are an effective way of locking in prices and encouraging shoppers to keep returning. By removing the fear of price increases, shoppers can be more confident in returning to their favourite store.
Specials, discounts and rewards also help to get shoppers to actually buy a product. For instance, offering freebies or discounts for purchasing multiple items can be an effective way to drive sales.
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The good news is that supermarket giant Coles is doing their part to help ease the cost-of-living pressures – by extending its price freeze program beyond its original expiry date.
Aussie households across the country can now breathe a sigh of relief, because a spokesperson for Coles confirmed that the supermarket will extend its ‘DROPPED & LOCKED’ price freeze policy past the deadline.
‘DROPPED & LOCKED has received an incredible response and has helped save Australian households millions of dollars since it launched last year,’ they said.
Coles set to extend its price freeze program. Credit: Coles
‘With the cost-of-living pressures, customers know they can rely on these locked prices at Coles each time they go shopping to help plan and manage their budgets,’ the spokesperson added.
Just recently, it was reported that the major retailer was set to end its price freeze on selected grocery items on January 31. However, the spokesperson did not say when the new expiry date would be.
‘Further details will be provided soon.’
Shoppers are advised to wait for more details regarding the new deadline. Credit: PhotoMIX Company/Pexels
Both Coles and Woolworths announced their price freeze policies around August last year, however, Woolworths’ policy ended in December.
Unfortunately for Woolworths customers, the supermarket chain said they will not return this offer anytime soon.
The silver lining is that Woolworths is ‘committed to keeping prices down’.
A spokesperson for Woolies said: ‘We know cost-of-living pressures are being felt by Australian families and, throughout 2023, we will continue to work hard to help them save each time they shop with us.’
They added that while their program has ended, they will remain focused on maximising customers’ value for money. ‘Many of the products from the program currently remain at the same low price,’ the spokesperson shared.
They reassured everyone that they will continue to review the cost-increase requests they receive from supplies on a case-by-case basis and will ‘work together to sensitively manage market-wide inflationary pressures’.
A price freeze implemented by a major supermarket, such as Coles or Woolworths, may provide some much-needed relief and financial security for cash-strapped shoppers. This also allows retailers to find ways to increase sales and boost their profits.
This includes strategies such as implementing price freezes, increasing the visibility of promotions, and increasing loyalty membership goals.
Price freezes are an effective way of locking in prices and encouraging shoppers to keep returning. By removing the fear of price increases, shoppers can be more confident in returning to their favourite store.
Specials, discounts and rewards also help to get shoppers to actually buy a product. For instance, offering freebies or discounts for purchasing multiple items can be an effective way to drive sales.
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