Funny Vegemite sign at Australian embassy riles Aussies up: ‘Something I’ll never understand’

Vegemite is the quintessential Australian spread, a staple in pantries nationwide for generations.

Whether it's slathered on toast for breakfast, used as a sandwich filling for lunch, or even as a flavour enhancer in recipes, Vegemite's distinctive taste is a source of national pride. But just how much Vegemite is the right amount?

This question has sparked a classic debate among Australians for years, and recently, a seemingly innocuous sign at an Australian embassy event in the United States has reignited the fiery discussion.



The embassy in Washington D.C. hosted a Vegemite sampling event, inviting 'brave' Americans to try the 'delicacy from Down Under'.

The event was a hit, with thousands of attendees ‘became honorary Aussies’ and a reported ‘whopping 8 in 10 gave it two thumbs up’.

But beyond the success of introducing Vegemite to a new audience, it was a detail in the embassy's instructional sign that caught the attention of Aussies everywhere.


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The Vegemite sampling event invited ‘brave’ Americans to try this quintessential Australian spread. Credit: Australia in the United States / Facebook


The sign, which was posted alongside other photos of the event on social media, was meant to guide Vegemite novices recommended starting with a 'tiny scraping of Vegemite’ on toast with 'plenty of butter' and cautioning against using more than that.

It humorously categorised serving sizes into three levels: 'Vegemite for beginners', 'Vegemite for regular consumers', and the tongue-in-cheek 'Vegemite for those who want to die', which depicted a slice of toast nearly buried under a thick layer of the spread.

This visual guide sparked a wave of reactions from Australians living in the US and back home.



Some proudly proclaimed their preference for a heavy-handed approach, with comments like 'Mine is like half a jar' and 'Boy do I lean heavily on the “those who want to die” Vegemite toast.'

Others, however, advocated for moderation.

‘Something I’ll never understand! Vegemite for regular customers is where it's at!' one said.

Another argued, 'I love this, but I think the middle one for regular consumers is still a bit heavy-handed.'

An American chimed in, saying, ‘An acquired taste for sure. Spread thin on toast with butter!’



The debate over the correct amount of Vegemite to use is a testament to its cultural significance and the personal connection many Australians have with the spread.

But in a previous story, the Vegemite on toast has become a quirky litmus test of character.

A man shared a photo of his girlfriend’s toast, and his hilarious reaction sparked several reactions online. You can read more about the story here.
Key Takeaways

  • The Australian embassy in Washington, D.C. hosted a Vegemite sampling event, where 'brave' Americans tried the iconic Australian spread and were given honorary Aussie status.
  • Photos and reactions from the event were shared on social media, showing both enthusiasm and apprehension towards Vegemite.
  • A sign at the event with instructions on how to properly eat Vegemite—with a 'tiny scraping'—sparked a classic debate among Australians about the correct amount to use.
  • Aussies living in the US proudly claimed to eat Vegemite heavily, while others preferred a more conservative spread, highlighting the ongoing debate regarding the ideal Vegemite serving size.
How do you enjoy your Vegemite? Are you a cautious beginner, a seasoned regular, or do you live on the edge with a thick layer that would make the bravest of souls pause? Share your Vegemite stories and preferences in the comments below!
 
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I'm a live on the edge type of girl, the more vegemite the better.
40 years ago I asked my teenage son if I should buy the newly advertised cheese and vegemite slices for his sandwiches. He told me there's a very personal relationship between a man and his vegemite. It seems we all agree.
 
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