Frustrated your go-to ALDI snack vanished again? Here's the strategy behind it
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ALDI fans were left stunned after a cult-favourite snack vanished without warning.
The high-protein vanilla custard pouch had built a loyal following—then suddenly disappeared from shelves.
Now, shoppers are scrambling for answers as the beloved item’s fate hangs in limbo.
The Food Envy High Protein Vanilla Flavoured Custard Pouch, which gained viral popularity on social media, was confirmed to be part of ALDI’s Limited Time Only range.
An ALDI spokesperson shared: ‘ALDI’s popular Vanilla Protein Custard Pouch went on sale earlier this year as part of ALDI’s Limited Time Only range.’
‘As is the nature of ALDI’s Limited Time Only range, these products were here for a good time, not a long time!’
Despite fans’ hopes, a search for the custard on ALDI’s website came up empty, with no listing under the Food Envy brand.
Other desserts under the label—like Creme Caramel and Strawberry Panna Cotta—remained available, but the protein custard was notably absent.
Still, ALDI left the door slightly ajar for a return.
‘Customer favourites have been known to return, so shoppers should keep an eye on our website for information on our Limited Time Only and new product launches to find out if their favourite products are making a return,’ the spokesperson added.
News of the quiet disappearance sparked conversation on social media, where one shopper expressed confusion over the missing $1.99 pouches.
They said they had visited four different ALDI stores and noticed there was no longer even a price tag or designated spot for the custard on refrigerated shelves.
The customer pointed out that while the snack was often out of stock in the past, the shelf label had always remained—until now.
Other social media users confirmed the discontinuation, echoing ALDI’s official stance.
‘They are [gone], sorry,’ one person replied.
‘RIP, loved those things,’ another said.
One commenter, claiming insider knowledge, suggested the removal was part of ALDI’s routine product rotation.
‘They've been taken off the shelves as part of the quarterly re-merch,’ they wrote.
‘They may likely make a reappearance for a little while in another quarter as many products that are seasonal with ALDI follow this trend.’
The custard had become a favourite among fitness-focused customers, thanks to multiple social media videos that praised its protein content, convenience, and affordability.
Melbourne foodie @NectoriousPapi even dubbed it a cheaper alternative to the Paul’s Plus+ Protein Vanilla tubs, which are sold for $2.90 at major supermarkets.
Source: TikTok/nectoriouspapi
ALDI’s Unpacked feed had earlier described the $1.99, 140g custard pouch as a ‘high-protein, low cost, convenient’ snack.
If the sudden disappearance of a favourite snack left you frustrated, you're not alone—and there's a reason this keeps happening at ALDI.
The good news? Some of these cult favourites do come back, even if only for a short time.
Here’s a fresh example of one such return that had shoppers racing back to stores.
Read more: Eating well just got cheaper! ALDI’s viral hits return—for a limited time only
Have you ever had a go-to snack vanish without warning—leaving you scanning empty shelves in disappointment?
The high-protein vanilla custard pouch had built a loyal following—then suddenly disappeared from shelves.
Now, shoppers are scrambling for answers as the beloved item’s fate hangs in limbo.
The Food Envy High Protein Vanilla Flavoured Custard Pouch, which gained viral popularity on social media, was confirmed to be part of ALDI’s Limited Time Only range.
An ALDI spokesperson shared: ‘ALDI’s popular Vanilla Protein Custard Pouch went on sale earlier this year as part of ALDI’s Limited Time Only range.’
‘As is the nature of ALDI’s Limited Time Only range, these products were here for a good time, not a long time!’
ALDI confirms custard pouch was limited edition. Image source: Reddit
Despite fans’ hopes, a search for the custard on ALDI’s website came up empty, with no listing under the Food Envy brand.
Other desserts under the label—like Creme Caramel and Strawberry Panna Cotta—remained available, but the protein custard was notably absent.
Still, ALDI left the door slightly ajar for a return.
‘Customer favourites have been known to return, so shoppers should keep an eye on our website for information on our Limited Time Only and new product launches to find out if their favourite products are making a return,’ the spokesperson added.
News of the quiet disappearance sparked conversation on social media, where one shopper expressed confusion over the missing $1.99 pouches.
They said they had visited four different ALDI stores and noticed there was no longer even a price tag or designated spot for the custard on refrigerated shelves.
The customer pointed out that while the snack was often out of stock in the past, the shelf label had always remained—until now.
Other social media users confirmed the discontinuation, echoing ALDI’s official stance.
‘They are [gone], sorry,’ one person replied.
‘RIP, loved those things,’ another said.
One commenter, claiming insider knowledge, suggested the removal was part of ALDI’s routine product rotation.
‘They've been taken off the shelves as part of the quarterly re-merch,’ they wrote.
‘They may likely make a reappearance for a little while in another quarter as many products that are seasonal with ALDI follow this trend.’
The custard had become a favourite among fitness-focused customers, thanks to multiple social media videos that praised its protein content, convenience, and affordability.
Melbourne foodie @NectoriousPapi even dubbed it a cheaper alternative to the Paul’s Plus+ Protein Vanilla tubs, which are sold for $2.90 at major supermarkets.
Source: TikTok/nectoriouspapi
ALDI’s Unpacked feed had earlier described the $1.99, 140g custard pouch as a ‘high-protein, low cost, convenient’ snack.
If the sudden disappearance of a favourite snack left you frustrated, you're not alone—and there's a reason this keeps happening at ALDI.
The good news? Some of these cult favourites do come back, even if only for a short time.
Here’s a fresh example of one such return that had shoppers racing back to stores.
Read more: Eating well just got cheaper! ALDI’s viral hits return—for a limited time only
Have you ever had a go-to snack vanish without warning—leaving you scanning empty shelves in disappointment?
