From lawns to lashes: Shocking business move by Jim's Mowing astonishes Aussies
When you think of the iconic Australian brand Jim's Mowing, what usually comes to mind is the trusty service we all know and are familiar with: mowing lawns and gardening.
It may surprise some of our members that Jim's Mowing has recently made an unlikely and unexpected business move. And it has left everyone scratching their heads in astonishment.
The company providing Australia with gardening, mowing and small business services since 1982 has decided to take a huge leap into the beauty industry, introducing its beauty franchise called Jim's Beauty.
Launched on November 1, Jim's Beauty offers many services, including teeth whitening, waxing, spray tans, manicures, pedicures, lash and brow tinting, and even facials.
They've also thoughtfully included a bridal package, complete with hair and makeup artists, to cater to the needs of brides on their special day.
In keeping with the convenience that Jim's Mowing is known for, Jim's Beauty offers a mobile service where a staff member comes to the customer's home.
However, customers also have the option to visit the franchisee's studio if they prefer. Prices start at $99 for each service, but individual franchises can quote their own prices.
This unexpected business venture has left many Australians in disbelief, as Jim's Mowing has been predominantly known for its gardening services. They also offer various services, including dog washing, finance, construction, cleaning, pool care, plumbing, car detailing, party hires.
In addition, they even have a podcast, fittingly named Jim's Podcast.
However, the intrigue the venture has caused has also sparked interest, with many expressing their curiosity to book a beauty appointment.
A video by a user named Sally, expressing her amusement and temptation to book a service, has garnered more than 1.4 million views in just three days, with hundreds of people enquiring about the service.
The public's reaction to this unexpected move has been overwhelmingly positive, with hundreds expressing admiration for Jim's entrepreneurial spirit.
'Jim's got that hustle,' one person commented, while another added, 'Jim is THE entrepreneur of our time.'
Another person said, 'My partner and I have been joking that Jim's would do this for years.'
A social media user named Josh asked if the business move was real in a video, to which the company replied: ‘Yeah bro, it’s real, very real.’
Source: @hijosh/TikTok
Despite the excitement, the service is currently only offered in limited locations. However, given the brand's history of expansion, it's likely that Jim's Beauty will soon be available in more areas.
Jim Penman, the founder of Jim's Mowing, started the company in 1982 with a mere $24 investment. Today, Jim's Group boasts over 5,000 franchisees across Australia, New Zealand, Canada, and the United Kingdom.
So, what do you think of this unexpected move by Jim's Mowing? Would you book a beauty service with them? Let us know in the comments below!
It may surprise some of our members that Jim's Mowing has recently made an unlikely and unexpected business move. And it has left everyone scratching their heads in astonishment.
The company providing Australia with gardening, mowing and small business services since 1982 has decided to take a huge leap into the beauty industry, introducing its beauty franchise called Jim's Beauty.
Launched on November 1, Jim's Beauty offers many services, including teeth whitening, waxing, spray tans, manicures, pedicures, lash and brow tinting, and even facials.
They've also thoughtfully included a bridal package, complete with hair and makeup artists, to cater to the needs of brides on their special day.
In keeping with the convenience that Jim's Mowing is known for, Jim's Beauty offers a mobile service where a staff member comes to the customer's home.
However, customers also have the option to visit the franchisee's studio if they prefer. Prices start at $99 for each service, but individual franchises can quote their own prices.
This unexpected business venture has left many Australians in disbelief, as Jim's Mowing has been predominantly known for its gardening services. They also offer various services, including dog washing, finance, construction, cleaning, pool care, plumbing, car detailing, party hires.
In addition, they even have a podcast, fittingly named Jim's Podcast.
However, the intrigue the venture has caused has also sparked interest, with many expressing their curiosity to book a beauty appointment.
A video by a user named Sally, expressing her amusement and temptation to book a service, has garnered more than 1.4 million views in just three days, with hundreds of people enquiring about the service.
The public's reaction to this unexpected move has been overwhelmingly positive, with hundreds expressing admiration for Jim's entrepreneurial spirit.
'Jim's got that hustle,' one person commented, while another added, 'Jim is THE entrepreneur of our time.'
Another person said, 'My partner and I have been joking that Jim's would do this for years.'
A social media user named Josh asked if the business move was real in a video, to which the company replied: ‘Yeah bro, it’s real, very real.’
Source: @hijosh/TikTok
Despite the excitement, the service is currently only offered in limited locations. However, given the brand's history of expansion, it's likely that Jim's Beauty will soon be available in more areas.
Jim Penman, the founder of Jim's Mowing, started the company in 1982 with a mere $24 investment. Today, Jim's Group boasts over 5,000 franchisees across Australia, New Zealand, Canada, and the United Kingdom.
Key Takeaways
- Jim's Mowing, a well-known Australian gardening business, has expanded into the beauty sector with the launch of Jim's Beauty.
- Jim's Beauty offers teeth whitening, waxing, manicures, pedicures, and facials, among other beauty treatments. It even offers a bridal package complete with hairstyling and makeup services.
- The beauty franchise operates as a mobile service where staff members can visit customers' homes for beauty treatments. Customers also have the option of visiting a franchisee's studio.
- Despite the initial disbelief shared by many, the venture has gained considerable interest, with over 1.4 million views of a TikTok video promoting the service and over 200 enquiries being made.
So, what do you think of this unexpected move by Jim's Mowing? Would you book a beauty service with them? Let us know in the comments below!