Fact of the Day: The woman who coined 'A Diamond Is Forever’ never married.
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In 1947, copywriter Mary Frances Gerety, who never married and preferred the company of her dogs, penned the iconic line ‘A Diamond Is Forever’ while working late on an ad campaign for De Beers. At the time, diamond rings weren’t the standard for proposals; many women preferred practical gifts like appliances or cars. Gerety’s slogan transformed public perception, helping to link diamonds with romance and turning the stone into a symbol of love. Her line sparked was later named the top advertising slogan of the 20th century.
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