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Danielle F.

Danielle F.

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Fact of the Day: The first pair of Levi's jeans were cheap

Levi’s jeans are one of the most sought-after clothing pieces in the world.

Although you might pay a hefty price for a pair now, the first pair sold for US$6 worth of gold dust back then, or about A$9 today... But why gold dust?

In 1853, Levi Strauss first opened a dry goods company during the Gold Rush in the United States.

However, Strauss saw the workers’ need for durable workwear. In partnership with tailor Jacob Davis, they developed a pair of pants with a nearly indestructible build.

Learn about the history of Levi's jeans, and how it became one of the most popular clothing brands of all time:

Source: Inspirit/YouTube​
 

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