Eyes all over: Shoppers share their outrage after spotting one 'dehumanising' detail in a Coles store

Shopping for essentials should be an easy, carefree task for everyone.

However, with the cost of living on the rise, many Australians have been distressed over their weekly shopping.

Yet, in a bustling suburb in Melbourne, a supermarket recently came under fire for what some customers call a 'dehumanising' security measure.


A shopper shared a photo of a Coles branch in Epping, showing an overwhelming number of security cameras installed above the checkout area.

'I don't think my local Coles has installed enough cameras,' the shopper shared anonymously on social media.

The looming cameras left many shoppers feeling as they stepped into a science fiction novel—where every move is being monitored, and personal space is becoming a thing of the past.


compressed-coles epping.jpeg
A Coles store in Epping had multiple CCTV cameras installed in the checkout area. Image Credit: Reddit/LordBeerus2193


This photo sparked a heated debate about privacy, security, and the modern shopping experience.

Some shoppers shared their unease about the sight.

'Hey Coles Epping, how many more cameras do you need?' a shopper snarked.

'Looks like they really hate their customers,' a second customer thought.

'I get that cameras are necessary, but why so many? They could achieve the same thing with a few cameras. Is it to deter theft?' a third asked.

'That's creepy.'


Other shoppers likened the scene to 'a gaming floor at a casino' or 'an art piece'.

'All the cameras make it feel kinda dehumanising in a way,' one comment read.

Another person added, 'It feels like I'm going through a maximum security military checkpoint.'

On the flip side, other shoppers defended the supermarket's decision to add the cameras.

'Having cameras over the checkout and tills where cash theft, robbery, harm or abuse to staff and external crime is most likely to occur? It doesn't seem that unreasonable,' a shopper said.

'These cameras are there for my protection as well as theirs,' another shopper argued.

'Too many people are stealing, abusing other people, and turning nasty. It's 2024.'

'If someone you cared about got punched in the face at Coles, you'd be demanding camera footage for the police,' they continued, highlighting the role of surveillance in keeping stores safe.


Retail theft has been a significant issue in Australia, with supermarkets reporting an estimated $9 billion in losses every year.

It's a figure that undoubtedly influenced Coles to implement several security measures—including cameras.

A Coles spokesperson addressed the controversy in a statement.

'While most of our customers do the right thing, unfortunately, a small number don't,' they stated.

'We have a range of security measures in place to reduce theft from our stores, including security personnel and surveillance technologies such as CCTVs. Any recorded footage is done so in line with all relevant laws and Coles' Privacy Policy.'

The incident raised concerns about the changing retail landscape and the evolving expectations of privacy.

As technology advances and the threat of crime persists, finding a balance between security and personal freedom becomes increasingly complex.
Key Takeaways

  • A Coles supermarket in Epping has been criticised after a shopper shared the store's heavy use of security cameras.
  • The photograph made rounds on social media, prompting mixed reactions from the public.
  • While some shoppers found the security measures excessive, others argued that they were reasonable for the protection of staff and customers.
  • A Coles spokesperson emphasised that the company's top priority is the safety of staff and customers and mentioned that the CCTVs were a part of their security efforts.
Have you noticed an increase in surveillance when you shop? Does it make you feel safer, or does it make you uncomfortable? We would love to hear your thoughts and opinions in the comments section below.
 
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Who is watching all these cameras?
It is video evidence if you get caught.
I guess we should thank all the shoplifters for this innovation.
As I understand it, many are not monitored in real time. But the footage is available. As is the footage in every shop and on the street. We go nowhere without being subject to CCTV surveillance. 1984? We're living in it - and have been for many, many years. Oh, and it's not only ab[ut nabbing villains.
 
the stores are just protecting themselves from the PUBLIC yes the people stealing are the ones to blame for the inconvenience and intrusion, you cant blame the stores for protecting themselves from the bad citizens..dont you lock your doors when you go shopping? are you scared that a stranger or a neighbour may rob you? do you have security cameras?..this is the world we have become ,and it will get worse
 
At Coles, Warriewood Square this morning they would have certainly been useful. As I was entering a man (not youth) was yelling pushing/touching staff and at least one other male shopper. This lasted for around 20 min. The reason was that his card was declined twice, so he took it out on staff and customers.
 
Cameras must be cheaper than staff. Won't be long now and they'll start live streaming.
To solve the problem, don't shop at Coles. They are more dishonest than the customers.
 
I don't understand this topic. People are stealing from supermarkets and other stores and they have a right to reduce this happening. I don't steal from supermarkets or any other store and would not even notice the number of cameras are 'watching' me. If you don't approve go to another store!!
 
Is that it? Big deal. Worrying about a few cameras. I thought it was something important.
 
I don't understand this topic. People are stealing from supermarkets and other stores and they have a right to reduce this happening. I don't steal from supermarkets or any other store and would not even notice the number of cameras are 'watching' me. If you don't approve go to another store!!
It's not that simple, sometimes the items you need are at that store.

It's about when you do go there because they've got the items you're after, you pay the higher prices they charge because of the thieving that they experience.
 
People stealing from supermarkets? Nah!

But when the inverse happens, nobody bats an eyelid. It happens every day of the week to you and me!
True.

All too often you see the so called 'half price' tags and you know that the printed 'full price' next to the 'special' has been inflated.
 
Is that it? Big deal. Worrying about a few cameras. I thought it was something important.
Cameras cost money. Theiving costs money.

The store then ups it's prices and guess who is paying for those costs?
 
I don't understand this topic. People are stealing from supermarkets and other stores and they have a right to reduce this happening. I don't steal from supermarkets or any other store and would not even notice the number of cameras are 'watching' me. If you don't approve go to another store!!
Looks like some people get bored while shopping so start counting cameras. 😂
 
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Cameras cost money. Theiving costs money.

The store then ups it's prices and guess who is paying for those costs?
They're certainly not putting up prices just because they had to buy some cameras. That would be a separate budget for security the company has for this for all their stores.

What about the main expenses of paying farmers for their food then the transport costs to all stores and people's wages? Paying lots of companies for their goods to sell at the stores and the transport costs involved in that.
Also their utility costs to run all the stores. All these are ongoing costs that go towards high prices.

Once the cameras are bought they just stay where they are and don't need to keep being replaced.
 

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