As the holiday season approaches, Woolworths New Zealand has launched a heartwarming Christmas campaign titled 'Feels Like Christmas', developed by the creative minds at M&C Saatchi Group. This campaign is a touching reminder of the care, generosity, and the joy of giving that define the festive season, resonating deeply with the spirit of Christmas.

The centerpiece of the campaign is a charming TV spot that tells the story of Zoe, a young girl with a big heart and an even bigger dedication to growing carrots for Santa's reindeer. Throughout the year, Zoe lovingly tends to her carrots, only to discover one day that they have been harvested. The story culminates with Zoe finding her cherished carrots taking pride of place in a Woolworths store, ready to be shared with all of New Zealand. This narrative beautifully illustrates the lengths to which New Zealanders go to show their love and appreciation for one another during the holidays.


The campaign was brought to life on location at Woolworths’ carrot grower – Balle Brothers in Pukekohe, adding an authentic touch to the story. Accompanied by an upbeat Christmas track performed by rising New Zealand artist MISSY (aka writer-producer Abigail Knudson), the campaign exudes a festive and joyful atmosphere.


Bríd Drohan-Stewart, Director of Brand at Woolworths New Zealand, emphasizes that this year's Christmas campaign is a celebration of the simple acts of kindness and generosity that make the season so special. 'We wanted to create a campaign that evokes the warm, unique feelings associated with Christmas,' she says. Whether it's enjoying the first mince pie of the season or a BBQ with loved ones, it's these simple, special moments that truly signify the arrival of Christmas.


In a time when budgeting is a significant consideration for many New Zealanders, the campaign also offers tips, tricks, and ways to save through the Woolworths Own innovation range. Woolworths New Zealand is dedicated to helping customers create a memorable and affordable Christmas, ensuring that the joy of giving is accessible to everyone, regardless of their financial situation.

The campaign doesn't stop at storytelling; it also features evocative food imagery and bold headlines to inspire customers and showcase the wide range of products available at Woolworths for the Christmas season. Shelley Parsons, Executive Creative Director at M&C Saatchi Group, shares the creative vision behind the campaign, 'Food isn’t just food; it’s a part of the celebration and the fresh food feeling.'

Woolworths' integrated Christmas campaign is supported by a comprehensive media plan that spans across high reach and high impact channels, including TV, BVOD, YouTube, OOH, and social media, ensuring that the message of a heartfelt, festive Christmas reaches every corner of New Zealand.


You can watch the Woolworths New Zealand's 'Feels Like Christmas' campaign here:



As we gear up for the holiday season, Woolworths New Zealand invites you to experience the magic of the holidays through their 'Feels Like Christmas' campaign. It's a reminder that the true essence of Christmas lies in the joy we find in giving and the love we share with those around us. So, let's embrace the festive spirit, gather around the table with our loved ones, and make this Christmas one to remember.