If you’re a fan of flavourful roasts, smoky barbecues, or even a classic devilled egg, you might want to examine your spice rack more closely.

One of Australia’s most beloved and versatile spices—paprika—is facing a global shortage, and experts are warning that prices are already on the rise.

So, should you be stocking up? Let’s dig into what’s happening, why it matters, and how you can keep your meals tasting delicious without breaking the bank.


Paprika, that vibrant red powder that adds both colour and a gentle kick to so many dishes, is a staple in kitchens across the country.

But behind the scenes, a perfect storm of economic woes and unpredictable weather in Hungary—the world’s paprika powerhouse—has led to smaller harvests and higher production costs.


According to Ian Hemphill, Managing Director of Herbie’s Spices, 'Increased costs for labour, fertilisers, and transportation also influenced paprika prices.

Producers facing higher expenses tend to pass these costs onto buyers, further increasing the price per kilogram.'

It’s not just Hungary feeling the pinch. While paprika from China and Spain is still available, their prices have also crept up, though not as dramatically as the premium Hungarian variety.


Wholesale prices have jumped by up to 30 per cent in the past year alone, and there’s no sign of relief on the horizon.

Let’s talk numbers. In 2023, wholesale paprika prices ranged from $0.87 to $2.90 per kilo. Fast forward to April 2025, and you’re looking at $1.86 to $2.93 per kilo.

That might not sound like much at first glance, but it adds up quickly when you consider how much paprika is used in everything from supermarket spice mixes to sausages, stews, and even KFC’s famous chicken.

For everyday shoppers, paprika is still relatively affordable—Coles and Woolworths sell it for $0.24 per 10 grams, and Aldi offers it for $0.58 per 10 grams.

But with global supply issues, those prices could climb even higher, especially for the high-quality, 100 per cent natural varieties that many of us prefer.

You might be surprised just how often you reach for paprika. It’s a key ingredient in nearly every meat rub for barbecues and roasts, and it’s the finishing touch on devilled eggs, hummus, and countless chicken and fish dishes.

Food expert Jane DeGraaff swears by smoked paprika for adding depth to everything from bolognese to stroganoff.

Paprika also sneaks its way into ready-made products like stuffing, rice mixes, soups, and sausages.

It comes in several varieties—Mild Spanish, Smoked Sweet, and Hungarian Sweet—each with its own unique flavour profile. Smoked paprika, in particular, is a favourite among Aussie cooks for its rich, earthy taste.

If you find your local supermarket shelves looking a bit bare, don’t panic! There are some clever substitutes you can try.

Jane DeGraaff suggests smoked chilli powder like chipotle for a similar smoky kick or even tomato powder if you’re after that vibrant colour and a touch of sweetness.

While nothing is quite the same as true Hungarian paprika, these alternatives can help tide you over until supplies bounce back.

If you’re planning to stock up (and we wouldn’t blame you!), proper storage is key.

Paprika is best kept in airtight packaging, away from heat and light. This helps preserve its flavour and colour, so you can enjoy it for months to come.

If you buy in bulk, consider dividing it into smaller containers to avoid opening the main stash too often.

Did you know that paprika has been spicing up dishes for centuries? Originating in Central America, it made its way to Europe in the 16th century and quickly became a staple in Hungarian cuisine.

Today, it’s a global favourite, adding warmth and colour to everything from goulash to Aussie barbecues.

For many of us, cooking is more than just a daily chore—it’s a way to connect with family, share traditions, and enjoy the simple pleasures of life. A shortage of a key ingredient like paprika might seem minor, but it reminds us of how interconnected our food supply is.

It’s also a great excuse to experiment with new flavours and maybe even rediscover some old favourites.
Have you spotted higher prices or empty shelves where the paprika used to be? Do you have a favourite paprika substitute or a secret recipe that just isn’t the same without it? We’d love to hear your stories, tips, and kitchen hacks! Share your thoughts in the comments below.

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