Domino's Australia slices up controversy with latest explosive menu addition
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In the ever-evolving world of fast food, Domino's Australia has thrown a cheesy curveball that's got the nation talking.
The pizza giant recently introduced this item, generating a wave of opinions, with some embracing the change while others express reservations.
The Cheese Volcano is a bold creation that takes the concept of a cheese dish to an explosive new level.
Priced at $10, this side dish is crafted from pizza dough shaped into a bowl, generously stuffed with Mozzarella cheese, and filled to the brim with what Domino's describes as 'molten hot' cheese.
It's a dish that's sure to ignite conversation, with options to add a side of crinkle-cut chips for ‘dipping’ into the cheesy abyss.
Domino's Chief Marketing Officer ANZ, Allan Collins, indicated that the Cheese Volcano is just the tip of the iceberg when it comes to cheese-centric innovations.
'We're giving customers more of what they love by championing everyone's favourite pizza topping like never before,' he said.
The development of the Cheese Volcano was no overnight affair.
Domino's Head of Product Development & Innovation, Michael Treacy, revealed that the company spent three years perfecting a tastier, stretchier cheese that customers can only find at Domino's.
'Cheese is a staple ingredient on every pizza, but it is so versatile and beloved that it can make any meal memorable,' Mr Treacy explained.
The focus on cheese doesn't stop at the Cheese Volcano.
Domino's also released Triple Cheese Bites, starting at $7 for pick-up, which are loaded with a gooey blend of Mozzarella, Cheddar, and Parmesan.
For those who simply can't get enough cheese on their pizza, there's also the option of a $2 Extra Cheese upgrade for any Large Pizza.
Domino’s has been known for its creative marketing ploys and out-of-the-box promotions. Last year, it also released a unique limited-edition item for pizza lovers.
Earlier this year, it also launched two new pizzas for a limited time only.
What's your take on the Cheese Volcano? Culinary innovation or a step too far? We'd love to hear your thoughts on this latest menu item in the comments below.
The pizza giant recently introduced this item, generating a wave of opinions, with some embracing the change while others express reservations.
The Cheese Volcano is a bold creation that takes the concept of a cheese dish to an explosive new level.
Priced at $10, this side dish is crafted from pizza dough shaped into a bowl, generously stuffed with Mozzarella cheese, and filled to the brim with what Domino's describes as 'molten hot' cheese.
It's a dish that's sure to ignite conversation, with options to add a side of crinkle-cut chips for ‘dipping’ into the cheesy abyss.
Domino’s released the Cheese Volcano, made from pizza dough filled with Mozzarella cheese, and a 'molten hot' cheese centre. Credits: Domino’s Australia
Domino's Chief Marketing Officer ANZ, Allan Collins, indicated that the Cheese Volcano is just the tip of the iceberg when it comes to cheese-centric innovations.
'We're giving customers more of what they love by championing everyone's favourite pizza topping like never before,' he said.
The development of the Cheese Volcano was no overnight affair.
Domino's Head of Product Development & Innovation, Michael Treacy, revealed that the company spent three years perfecting a tastier, stretchier cheese that customers can only find at Domino's.
'Cheese is a staple ingredient on every pizza, but it is so versatile and beloved that it can make any meal memorable,' Mr Treacy explained.
The focus on cheese doesn't stop at the Cheese Volcano.
Domino's also released Triple Cheese Bites, starting at $7 for pick-up, which are loaded with a gooey blend of Mozzarella, Cheddar, and Parmesan.
For those who simply can't get enough cheese on their pizza, there's also the option of a $2 Extra Cheese upgrade for any Large Pizza.
Domino’s has been known for its creative marketing ploys and out-of-the-box promotions. Last year, it also released a unique limited-edition item for pizza lovers.
Earlier this year, it also launched two new pizzas for a limited time only.
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