Discover this clever and simple trick one supermarket is using to combat customers' bad broccoli habits!
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When it comes to mindful spending, every cent counts, so when we came across this story from a supermarket chain over the ditch, we just had to share it with you all.
Outsmarting the rising cost of living requires a good dose of creativity, and that is precisely what the New Zealand supermarket chain, New World, displayed when they introduced an incredibly inventive strategy to tackle shoppers' wasteful ways with broccoli.
A sharp-eyed shopper spotted an interesting change on the supermarket's shelves and quickly shared a snap online, saying, 'Waste not, want not.' What caught the customers’ attention? The humble broccoli stalks, typically treated like kitchen scraps, are now neatly packaged and available for just a little under 1 Aussie dollar.
The decision to sell these 'discarded' broccoli stems was influenced by a trend noticed among Kiwi and Australian shoppers. In an attempt to trim down their grocery bill, many folks were leaving behind broccoli stalks, choosing only the flowering head. However, New World's innovative solution has been welcomed with open arms. The stalks, which some would toss aside, are palatable, even preferred by some!
Many customers wholeheartedly embraced the new product, saying, 'Great idea!' and 'I would buy those,' with a few admitting they favour the stalk over the broccoli head.
One clever broccoli fan commented, 'I love this! I always grate broccoli stems into Thai curries or cut them up for stir fries.'
And another shopper was all praise for the initiative, stating, 'I like that supermarkets are doing stuff like this.'
It just goes to show, one person's waste can indeed be another's treasure.
Interestingly, this isn't the only frugal manoeuvre supermarket customers have utilised in recent times. A Woolworths shopper, in a daring attempt to save money last month, chose to remove the banana peel before weighing it on the register's scales.
While these act might be a bit extreme for most of us, it is indicative of the growing trend of value-conscious consumers. As Gary Mortimer, Professor of Marketing and Consumer Behaviour at Queensland University of Technology, pointed out to Yahoo News Australia, 'I suspect they’re incredibly isolated incidents of extreme ways to save money at the checkout.’
In light of this trend with broccoli stalks, can shoppers expect more similar gimmicks with other produce?
‘I don't imagine we'll see banana skins laying around supermarkets any time soon,' Mortimer said.
There we have it, folks! A simple solution from a Kiwi supermarket is making waves, encouraging us to rethink our shopping habits and reduce waste while saving some dollars. Who knows, you might find yourself discovering a new favourite ingredient in the otherwise neglected broccoli stalk!
What do you think of this savvy way to ensure all parts of the humble broccoli get used? Would you buy the broccoli stalks on their own? Tell us in the comments section below!
Outsmarting the rising cost of living requires a good dose of creativity, and that is precisely what the New Zealand supermarket chain, New World, displayed when they introduced an incredibly inventive strategy to tackle shoppers' wasteful ways with broccoli.
A sharp-eyed shopper spotted an interesting change on the supermarket's shelves and quickly shared a snap online, saying, 'Waste not, want not.' What caught the customers’ attention? The humble broccoli stalks, typically treated like kitchen scraps, are now neatly packaged and available for just a little under 1 Aussie dollar.
The decision to sell these 'discarded' broccoli stems was influenced by a trend noticed among Kiwi and Australian shoppers. In an attempt to trim down their grocery bill, many folks were leaving behind broccoli stalks, choosing only the flowering head. However, New World's innovative solution has been welcomed with open arms. The stalks, which some would toss aside, are palatable, even preferred by some!
Many customers wholeheartedly embraced the new product, saying, 'Great idea!' and 'I would buy those,' with a few admitting they favour the stalk over the broccoli head.
One clever broccoli fan commented, 'I love this! I always grate broccoli stems into Thai curries or cut them up for stir fries.'
And another shopper was all praise for the initiative, stating, 'I like that supermarkets are doing stuff like this.'
It just goes to show, one person's waste can indeed be another's treasure.
Interestingly, this isn't the only frugal manoeuvre supermarket customers have utilised in recent times. A Woolworths shopper, in a daring attempt to save money last month, chose to remove the banana peel before weighing it on the register's scales.
Key Takeaways
- A New Zealand supermarket chain, New World, started selling bald broccoli stalks, often considered food scraps.
- This move was in response to a trend among Australian shoppers who would leave behind broccoli stalks to save on their grocery bills.
- Many online commentators applauded the idea, with several stating that they preferred the stalk to the broccoli head.
- This trend followed a similar frugal move by a Woolworths shopper last month who peeled bananas before weighing them.
While these act might be a bit extreme for most of us, it is indicative of the growing trend of value-conscious consumers. As Gary Mortimer, Professor of Marketing and Consumer Behaviour at Queensland University of Technology, pointed out to Yahoo News Australia, 'I suspect they’re incredibly isolated incidents of extreme ways to save money at the checkout.’
In light of this trend with broccoli stalks, can shoppers expect more similar gimmicks with other produce?
‘I don't imagine we'll see banana skins laying around supermarkets any time soon,' Mortimer said.
There we have it, folks! A simple solution from a Kiwi supermarket is making waves, encouraging us to rethink our shopping habits and reduce waste while saving some dollars. Who knows, you might find yourself discovering a new favourite ingredient in the otherwise neglected broccoli stalk!
What do you think of this savvy way to ensure all parts of the humble broccoli get used? Would you buy the broccoli stalks on their own? Tell us in the comments section below!