When it comes to supermarket shopping, there are those items that we all know and love, the staples that never fail to make it into our trolleys week after week. But did you know that there's one particular item at Woolworths that's so beloved, it's snapped up every five minutes? That's right, every 300 seconds, another one of these flies off the shelf, adding up to a staggering 2.6 million sold each year. So, what's this popular product? None other than the Woolworths' mud cake, a true icon of Australian celebrations.

For over three decades, Woolworths mud cakes have been the centerpiece of birthday parties, office celebrations, and impromptu dessert cravings across the nation. Laura McLeod, Woolworths cake category manager, shared the enduring popularity of this sweet treat. 'Our classic chocolate mud cake, with its rich ganache and white chocolate drizzle, remains a customer favourite,' she said. And it's not hard to see why – with its moist, dense texture and indulgent chocolatey goodness, it's a dessert that appeals to all ages.

Here are some of the mud cakes available on the Woolworths website. Image Credit: Woolworths

But Woolworths isn't one to rest on its laurels. 'While we cherish our traditional flavours, like our chocolate, white chocolate and caramel mud cakes, we’re always looking for ways to innovate and excite our customers,' McLeod continued. About five years ago, the supermarket giant tapped into global trends to introduce limited-edition mud cakes. These unique flavours have been a hit, with customers eagerly anticipating the next delicious creation.

The mud cake's fame isn't limited to the average consumer; it's also caught the attention of food creators and celebrities alike. Food influencer @AngeEats raved about the Cookies and Cream mud cake, calling it 'absolutely delicious' and 'top tier.' Aimee Connor, known for her recipe reimaginings to reduce food waste, expressed her fondness for the Hokey Pokey cake, particularly the caramel variety. Even Chris Hemsworth, Australia's own Hollywood star, took to social media to share his enjoyment of the Woolworths White Chocolate mud cake for his birthday.

The SDC team also managed to try several limited-edition Woolworths' mud cakes. Read the team's full review here.

However, it's not all sweet news. The price of these beloved cakes has been a topic of discussion and controversy. In the span of a few years, the price has seen a steady climb from $4.40 in 2018 to $6.60, although they are currently on sale for $6. This increase has been attributed to rising wholesale costs from suppliers and the price of raw materials, as explained by both Coles and Woolworths. The supermarkets stressed that this is a 'market wide' issue, but that hasn't stopped some customers from voicing their dismay on social media, with one Reddit user even calling the price rise a 'national tragedy.'

Despite the price changes, the Woolworths mud cake remains a fixture in Australian culture. It's a testament to the power of a simple, well-made product to become an integral part of our collective experiences. Whether it's the nostalgia, the convenience, or the undeniable taste, the mud cake continues to be a symbol of celebration and comfort.

Key Takeaways

• Woolworths celebrates National Mud Cake Day, revealing that their mud cakes sell every five minutes in Australia, totalling 2.6 million cakes per year.
• Laura McLeod, Woolworths cake category manager, emphasises the supermarket's pride in its mud cake heritage and plans to continue creating popular desserts.
• Customers rave about various flavours of Woolworths mud cakes, with endorsements coming from food creators and celebrities like Chris Hemsworth.
• The price of Woolworths mud cakes has risen over recent years due to increased costs from suppliers, leading to mixed reactions from customers on social media.

So, dear members of the Seniors Discount Club, have you had the pleasure of indulging in a Woolworths mud cake recently? Do you have a favourite flavour, or perhaps a memory associated with this iconic dessert? And what are your thoughts on the price increase – is it justified, or do you feel the pinch? Share your stories and opinions in the comments below. Let's celebrate the sweet things in life, one slice of mud cake at a time!

 

[Iggydi]

I know it’s not me buying these mud cakes. I have never liked them. They are too dense for me, so no one in my family will get one from me.

 

[Macarj]

If I want a mud cake I make my own

 

[deni67]

The caramel and the white mud cakes are the best, they also do a chocolate one with fresh cream in the middle, it's divine and I don't find $6.60 to much of a stretch for a decent sized cake that lasts over a week. Not if I get my grubby hands on one though

 

[DLHM]

Wow! A $6 Drone?! No, then I read the article. Must visit Woolies to see a flying cake every five minutes.

 

[Barbara V]

Try Cole's choc fudge cookies( if there's any left ) moorish

 

[Veggiepatch]

Wow! A $6 Drone?! No, then I read the article. Must visit Woolies to see a flying cake every five minutes.

Woolworths Mud Cake gives you wiiings!!

Move over Red Bull....

 

[Littleboy8]

I bought 2 mudcakes from woollies for a party unfortunately the icing covered up the fact that they were both burnt inside never again. You just never know do you.

 

[PattiB]

Try Cole's choc fudge cookies( if there's any left ) moorish

Definitely none left once my sons done his shopping.

 

[Littleboy8]

I bought 2 mudcakes from woollies for a party unfortunately the icing covered up the fact that they were both burnt inside never again. You just never know do you.

This was from a woollies store in Burnie tasmania when I lived there. Lucky I had some frozen cheese cakes in the freezer

 

[deni67]

Woolworths Mud Cake gives you wiiings!!

Move over Red Bull....

And sanitary napkins, they have wings too

 

[Littleboy8]

And sanitary napkins, they have wings too

good one