Discover the Aussie store name that Americans struggle to pronounce – and you've probably been saying it wrong too!
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In the land down under, we're quite accustomed to our unique slang and local lingo that can leave visitors scratching their heads. But it's not just our colloquialisms that can cause confusion – even the names of our stores can be a linguistic puzzle!
Recently, an American expat named Adam living in Australia shared his befuddlement over the pronunciation of a well-known Aussie women's clothing brand, Decjuba. In a video that quickly went viral, Adam humorously expressed his uncertainty: 'Is it Deck Juba, is it Deck Joba? Is it Deek Juba? I just don’t know how to pronounce it.'
Adam's candid admission struck a chord, garnering over 100,000 views as fellow Aussies chimed in with their own pronunciations and admitted to sharing his confusion. Comments flooded in with viewers echoing the sentiment, 'It’s okay — none of us do,' and 'I’m Aussie and I have no idea either.'
The mystery deepened until a spokesperson from Decjuba stepped in to clarify, revealing that the correct pronunciation is, in fact, 'De-Cuba' – with a silent 'j'. This revelation sent shockwaves through the online community, prompting Adam to post a follow-up video that received over 40,000 views. Viewers expressed their astonishment and gratitude, with one saying, 'This has been a public service announcement, because I never knew how to pronounce it either.'
The conversation didn't stop there. Curious commenters began to question the pronunciation of other Aussie brands, such as Aje, sparking a broader discussion about the often-unexpected pronunciations of Australian store names.
This tale of linguistic discovery serves as a reminder that even the most seasoned shoppers among us can be caught off guard. It's a fun reflection of our diverse and multicultural society, where even the simplest things, like the name of a store, can bring us together in shared bewilderment and camaraderie.
So, dear members of the Seniors Discount Club, have you ever found yourself tongue-tied trying to pronounce the name of a store or brand? Or perhaps you've had a chuckle when overhearing someone else's attempt? Share your stories and any other tricky names that might need a bit of deciphering in the comments below!
And remember, next time you're out shopping or recommending your favourite store to a friend, take a moment to appreciate the quirky charm of Aussie brand names. Who knows, you might just save someone from a linguistic faux pas!
For those who love staying informed, don't forget to sign up to the 7NEWS app – it's your gateway to the news you want, when you need it, and it's free to download. Happy shopping and happy pronouncing, everyone!
Recently, an American expat named Adam living in Australia shared his befuddlement over the pronunciation of a well-known Aussie women's clothing brand, Decjuba. In a video that quickly went viral, Adam humorously expressed his uncertainty: 'Is it Deck Juba, is it Deck Joba? Is it Deek Juba? I just don’t know how to pronounce it.'
Adam's candid admission struck a chord, garnering over 100,000 views as fellow Aussies chimed in with their own pronunciations and admitted to sharing his confusion. Comments flooded in with viewers echoing the sentiment, 'It’s okay — none of us do,' and 'I’m Aussie and I have no idea either.'
An American living in Australia was unsure how to pronounce the women's clothing brand Decjuba. Credits: Tiktok / @amfoskey
The mystery deepened until a spokesperson from Decjuba stepped in to clarify, revealing that the correct pronunciation is, in fact, 'De-Cuba' – with a silent 'j'. This revelation sent shockwaves through the online community, prompting Adam to post a follow-up video that received over 40,000 views. Viewers expressed their astonishment and gratitude, with one saying, 'This has been a public service announcement, because I never knew how to pronounce it either.'
The conversation didn't stop there. Curious commenters began to question the pronunciation of other Aussie brands, such as Aje, sparking a broader discussion about the often-unexpected pronunciations of Australian store names.
This tale of linguistic discovery serves as a reminder that even the most seasoned shoppers among us can be caught off guard. It's a fun reflection of our diverse and multicultural society, where even the simplest things, like the name of a store, can bring us together in shared bewilderment and camaraderie.
So, dear members of the Seniors Discount Club, have you ever found yourself tongue-tied trying to pronounce the name of a store or brand? Or perhaps you've had a chuckle when overhearing someone else's attempt? Share your stories and any other tricky names that might need a bit of deciphering in the comments below!
And remember, next time you're out shopping or recommending your favourite store to a friend, take a moment to appreciate the quirky charm of Aussie brand names. Who knows, you might just save someone from a linguistic faux pas!
For those who love staying informed, don't forget to sign up to the 7NEWS app – it's your gateway to the news you want, when you need it, and it's free to download. Happy shopping and happy pronouncing, everyone!
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