Did your cereal change its name overnight? Learn about the surprising rebrand of a popular Aussie food giant!

One of the most popular cereal brands we all know and love has undergone a subtle but significant brand makeover.


Kellogg's, the name behind the Coco Pops, Sultana Brown, and Corn Flakes many enjoy eating every morning, is quietly changing its name to Kellanova as part of a plan to bring more 'on-the-go' snack options to Australia.


1.png
Kellogg’s reportedly changed its name to Kellanova. Image source: Kellogg Company.


This name change won't be reflected in any way on the boxes coming from your local grocery store.

The Kellogg's logo looks the same as ever, and the cereal experience you know and love will also stay unchanged.


However, Kellanova’s Managing Director Anthony Holme said this rebranding will be felt more in the future.

'It means much more choice for Australian consumers in the future as we bring… global snacking opportunities and local snacking opportunities into Australia,' said Holme.

The change comes after the US headquarters’ landmark decision to divide the $31.3 billion multinational company into two.

Kellogg's US headquarters explained that when they decided to split the business into two they wanted to make sure it was still recognisable that the companies share the same lineage.

Kellanova decided to keep the 'Kell' part of Kellogg's in the new name, which references the company's original founder, William Keith Kellogg. While 'anova' is the combination of the letter 'a' and the Latin word 'nova', which means new.


Kellanova is gearing up to develop innovative snack foods while keeping known brands under their care such as K-Time bars, Pop Tarts, and LCMs.

While the North American cereal business, now called WK Kellogg Co, will handle brands such as Frosted Flakes, Froot Loops, and more.

The bigger of the two entities, Kellanova, expects net sales of $21 billion by 2024 compared to the $3.5 billion projection of WK Kellogg Co.


Meanwhile, earlier this year, one woman found an ‘outrageous’ price increase on Aussie breakfast staple Coco Pops.

The Aussie visited her local Coles store and was stumped at a sign promoting a seemingly outlandish deal on a certain cereal.

The disgruntled shopper showed a promotional deal offering two 650-gram boxes of Kellogg's Coco Pops cereal for $17.10.

According to the yellow sticker, a ‘saving of $1.90’ could be made if customers bought two boxes priced at $9.50 each.

Based on some reports, this is a massive jump in price, as a similar-sized box cost only $7.50 in 2022.

You can read more about this news here.


In other news, brand Darrell Lea has paired its skills with Kellogg’s to deliver a new sweet treat.

They launched a treat called Darrell Lea Crunchy Nut Corn Flakes Chocolate Block, which is a mouth-watering blend of irresistible chocolate and the classic breakfast cereal.

It’s available at Coles for only $2.75 from its previous price of $5.50.

You can read more about this treat here.
Key Takeaways
  • The Australian cereal company behind Sultana Bran, Coco Pops, and Corn Flakes, known as Kellogg's, is changing its name to Kellanova.
  • This name change is part of a larger move into the snacks sector to expand their product range in Australia.
  • Despite the new name, the company's popular cereals will maintain the Kellogg's logo, and there will be no immediate noticeable changes for consumers.
  • The US headquarters of Kellogg's announced a split into two companies last year; Kellanova will focus on developing innovative snack foods, whereas WK Kellogg Co. will manage the North American cereal business.
Members, what are your thoughts on their name change? Let us know in the comments below!
 
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One of the most popular cereal brands we all know and love has undergone a subtle but significant brand makeover.


Kellogg's, the name behind the Coco Pops, Sultana Brown, and Corn Flakes many enjoy eating every morning, is quietly changing its name to Kellanova as part of a plan to bring more 'on-the-go' snack options to Australia.


View attachment 31346
Kellogg’s reportedly changed its name to Kellanova. Image source: Kellogg Company.


This name change won't be reflected in any way on the boxes coming from your local grocery store.

The Kellogg's logo looks the same as ever, and the cereal experience you know and love will also stay unchanged.


However, Kellanova’s Managing Director Anthony Holme said this rebranding will be felt more in the future.

'It means much more choice for Australian consumers in the future as we bring… global snacking opportunities and local snacking opportunities into Australia,' said Holme.

The change comes after the US headquarters’ landmark decision to divide the $31.3 billion multinational company into two.

Kellogg's US headquarters explained that when they decided to split the business into two they wanted to make sure it was still recognisable that the companies share the same lineage.

Kellanova decided to keep the 'Kell' part of Kellogg's in the new name, which references the company's original founder, William Keith Kellogg. While 'anova' is the combination of the letter 'a' and the Latin word 'nova', which means new.


Kellanova is gearing up to develop innovative snack foods while keeping known brands under their care such as K-Time bars, Pop Tarts, and LCMs.

While the North American cereal business, now called WK Kellogg Co, will handle brands such as Frosted Flakes, Froot Loops, and more.

The bigger of the two entities, Kellanova, expects net sales of $21 billion by 2024 compared to the $3.5 billion projection of WK Kellogg Co.


Meanwhile, earlier this year, one woman found an ‘outrageous’ price increase on Aussie breakfast staple Coco Pops.

The Aussie visited her local Coles store and was stumped at a sign promoting a seemingly outlandish deal on a certain cereal.

The disgruntled shopper showed a promotional deal offering two 650-gram boxes of Kellogg's Coco Pops cereal for $17.10.

According to the yellow sticker, a ‘saving of $1.90’ could be made if customers bought two boxes priced at $9.50 each.

Based on some reports, this is a massive jump in price, as a similar-sized box cost only $7.50 in 2022.

You can read more about this news here.


In other news, brand Darrell Lea has paired its skills with Kellogg’s to deliver a new sweet treat.

They launched a treat called Darrell Lea Crunchy Nut Corn Flakes Chocolate Block, which is a mouth-watering blend of irresistible chocolate and the classic breakfast cereal.

It’s available at Coles for only $2.75 from its previous price of $5.50.

You can read more about this treat here.
Key Takeaways

  • The Australian cereal company behind Sultana Bran, Coco Pops, and Corn Flakes, known as Kellogg's, is changing its name to Kellanova.
  • This name change is part of a larger move into the snacks sector to expand their product range in Australia.
  • Despite the new name, the company's popular cereals will maintain the Kellogg's logo, and there will be no immediate noticeable changes for consumers.
  • The US headquarters of Kellogg's announced a split into two companies last year; Kellanova will focus on developing innovative snack foods, whereas WK Kellogg Co. will manage the North American cereal business.
Members, what are your thoughts on their name change? Let us know in the comments below!
Who cares about the name I want the chocolate😁yum
 
One of the most popular cereal brands we all know and love has undergone a subtle but significant brand makeover.


Kellogg's, the name behind the Coco Pops, Sultana Brown, and Corn Flakes many enjoy eating every morning, is quietly changing its name to Kellanova as part of a plan to bring more 'on-the-go' snack options to Australia.


View attachment 31346
Kellogg’s reportedly changed its name to Kellanova. Image source: Kellogg Company.


This name change won't be reflected in any way on the boxes coming from your local grocery store.

The Kellogg's logo looks the same as ever, and the cereal experience you know and love will also stay unchanged.


However, Kellanova’s Managing Director Anthony Holme said this rebranding will be felt more in the future.

'It means much more choice for Australian consumers in the future as we bring… global snacking opportunities and local snacking opportunities into Australia,' said Holme.

The change comes after the US headquarters’ landmark decision to divide the $31.3 billion multinational company into two.

Kellogg's US headquarters explained that when they decided to split the business into two they wanted to make sure it was still recognisable that the companies share the same lineage.

Kellanova decided to keep the 'Kell' part of Kellogg's in the new name, which references the company's original founder, William Keith Kellogg. While 'anova' is the combination of the letter 'a' and the Latin word 'nova', which means new.


Kellanova is gearing up to develop innovative snack foods while keeping known brands under their care such as K-Time bars, Pop Tarts, and LCMs.

While the North American cereal business, now called WK Kellogg Co, will handle brands such as Frosted Flakes, Froot Loops, and more.

The bigger of the two entities, Kellanova, expects net sales of $21 billion by 2024 compared to the $3.5 billion projection of WK Kellogg Co.


Meanwhile, earlier this year, one woman found an ‘outrageous’ price increase on Aussie breakfast staple Coco Pops.

The Aussie visited her local Coles store and was stumped at a sign promoting a seemingly outlandish deal on a certain cereal.

The disgruntled shopper showed a promotional deal offering two 650-gram boxes of Kellogg's Coco Pops cereal for $17.10.

According to the yellow sticker, a ‘saving of $1.90’ could be made if customers bought two boxes priced at $9.50 each.

Based on some reports, this is a massive jump in price, as a similar-sized box cost only $7.50 in 2022.

You can read more about this news here.


In other news, brand Darrell Lea has paired its skills with Kellogg’s to deliver a new sweet treat.

They launched a treat called Darrell Lea Crunchy Nut Corn Flakes Chocolate Block, which is a mouth-watering blend of irresistible chocolate and the classic breakfast cereal.

It’s available at Coles for only $2.75 from its previous price of $5.50.

You can read more about this treat here.
Key Takeaways

  • The Australian cereal company behind Sultana Bran, Coco Pops, and Corn Flakes, known as Kellogg's, is changing its name to Kellanova.
  • This name change is part of a larger move into the snacks sector to expand their product range in Australia.
  • Despite the new name, the company's popular cereals will maintain the Kellogg's logo, and there will be no immediate noticeable changes for consumers.
  • The US headquarters of Kellogg's announced a split into two companies last year; Kellanova will focus on developing innovative snack foods, whereas WK Kellogg Co. will manage the North American cereal business.
Members, what are your thoughts on their name change? Let us know in the comments below!
The Kellogg's logo looks the same as ever, and the cereal experience you know and love will also stay unchanged. In other words discard the contents and eat the box.
 
Would not touch breakfast cereals or grains of any sort. Left over from the 70's when we all thought and were told it was healthy for us. Wow!

Cocoa Pops!!!!! It's just sugar. Don't bother with it. Just have a small bowl of sugar every morning it will be much easier for you. Oh, and buy the way help finance the industry and put a 'Kellog's' label by it. Actually, that's how to create another breakfast favourite, a sugar bowl with 'Kellog's' embossed on it.
 
One of the most popular cereal brands we all know and love has undergone a subtle but significant brand makeover.


Kellogg's, the name behind the Coco Pops, Sultana Brown, and Corn Flakes many enjoy eating every morning, is quietly changing its name to Kellanova as part of a plan to bring more 'on-the-go' snack options to Australia.


View attachment 31346
Kellogg’s reportedly changed its name to Kellanova. Image source: Kellogg Company.


This name change won't be reflected in any way on the boxes coming from your local grocery store.

The Kellogg's logo looks the same as ever, and the cereal experience you know and love will also stay unchanged.


However, Kellanova’s Managing Director Anthony Holme said this rebranding will be felt more in the future.

'It means much more choice for Australian consumers in the future as we bring… global snacking opportunities and local snacking opportunities into Australia,' said Holme.

The change comes after the US headquarters’ landmark decision to divide the $31.3 billion multinational company into two.

Kellogg's US headquarters explained that when they decided to split the business into two they wanted to make sure it was still recognisable that the companies share the same lineage.

Kellanova decided to keep the 'Kell' part of Kellogg's in the new name, which references the company's original founder, William Keith Kellogg. While 'anova' is the combination of the letter 'a' and the Latin word 'nova', which means new.


Kellanova is gearing up to develop innovative snack foods while keeping known brands under their care such as K-Time bars, Pop Tarts, and LCMs.

While the North American cereal business, now called WK Kellogg Co, will handle brands such as Frosted Flakes, Froot Loops, and more.

The bigger of the two entities, Kellanova, expects net sales of $21 billion by 2024 compared to the $3.5 billion projection of WK Kellogg Co.


Meanwhile, earlier this year, one woman found an ‘outrageous’ price increase on Aussie breakfast staple Coco Pops.

The Aussie visited her local Coles store and was stumped at a sign promoting a seemingly outlandish deal on a certain cereal.

The disgruntled shopper showed a promotional deal offering two 650-gram boxes of Kellogg's Coco Pops cereal for $17.10.

According to the yellow sticker, a ‘saving of $1.90’ could be made if customers bought two boxes priced at $9.50 each.

Based on some reports, this is a massive jump in price, as a similar-sized box cost only $7.50 in 2022.

You can read more about this news here.


In other news, brand Darrell Lea has paired its skills with Kellogg’s to deliver a new sweet treat.

They launched a treat called Darrell Lea Crunchy Nut Corn Flakes Chocolate Block, which is a mouth-watering blend of irresistible chocolate and the classic breakfast cereal.

It’s available at Coles for only $2.75 from its previous price of $5.50.

You can read more about this treat here.
Key Takeaways

  • The Australian cereal company behind Sultana Bran, Coco Pops, and Corn Flakes, known as Kellogg's, is changing its name to Kellanova.
  • This name change is part of a larger move into the snacks sector to expand their product range in Australia.
  • Despite the new name, the company's popular cereals will maintain the Kellogg's logo, and there will be no immediate noticeable changes for consumers.
  • The US headquarters of Kellogg's announced a split into two companies last year; Kellanova will focus on developing innovative snack foods, whereas WK Kellogg Co. will manage the North American cereal business.
Members, what are your thoughts on their name change? Let us know in the comments below!
Wouldn't feed that to my kids (or my dog)..... full of sugar.....And the price!!!
 
One of the most popular cereal brands we all know and love has undergone a subtle but significant brand makeover.


Kellogg's, the name behind the Coco Pops, Sultana Brown, and Corn Flakes many enjoy eating every morning, is quietly changing its name to Kellanova as part of a plan to bring more 'on-the-go' snack options to Australia.


View attachment 31346
Kellogg’s reportedly changed its name to Kellanova. Image source: Kellogg Company.


This name change won't be reflected in any way on the boxes coming from your local grocery store.

The Kellogg's logo looks the same as ever, and the cereal experience you know and love will also stay unchanged.


However, Kellanova’s Managing Director Anthony Holme said this rebranding will be felt more in the future.

'It means much more choice for Australian consumers in the future as we bring… global snacking opportunities and local snacking opportunities into Australia,' said Holme.

The change comes after the US headquarters’ landmark decision to divide the $31.3 billion multinational company into two.

Kellogg's US headquarters explained that when they decided to split the business into two they wanted to make sure it was still recognisable that the companies share the same lineage.

Kellanova decided to keep the 'Kell' part of Kellogg's in the new name, which references the company's original founder, William Keith Kellogg. While 'anova' is the combination of the letter 'a' and the Latin word 'nova', which means new.


Kellanova is gearing up to develop innovative snack foods while keeping known brands under their care such as K-Time bars, Pop Tarts, and LCMs.

While the North American cereal business, now called WK Kellogg Co, will handle brands such as Frosted Flakes, Froot Loops, and more.

The bigger of the two entities, Kellanova, expects net sales of $21 billion by 2024 compared to the $3.5 billion projection of WK Kellogg Co.


Meanwhile, earlier this year, one woman found an ‘outrageous’ price increase on Aussie breakfast staple Coco Pops.

The Aussie visited her local Coles store and was stumped at a sign promoting a seemingly outlandish deal on a certain cereal.

The disgruntled shopper showed a promotional deal offering two 650-gram boxes of Kellogg's Coco Pops cereal for $17.10.

According to the yellow sticker, a ‘saving of $1.90’ could be made if customers bought two boxes priced at $9.50 each.

Based on some reports, this is a massive jump in price, as a similar-sized box cost only $7.50 in 2022.

You can read more about this news here.


In other news, brand Darrell Lea has paired its skills with Kellogg’s to deliver a new sweet treat.

They launched a treat called Darrell Lea Crunchy Nut Corn Flakes Chocolate Block, which is a mouth-watering blend of irresistible chocolate and the classic breakfast cereal.

It’s available at Coles for only $2.75 from its previous price of $5.50.

You can read more about this treat here.
Key Takeaways

  • The Australian cereal company behind Sultana Bran, Coco Pops, and Corn Flakes, known as Kellogg's, is changing its name to Kellanova.
  • This name change is part of a larger move into the snacks sector to expand their product range in Australia.
  • Despite the new name, the company's popular cereals will maintain the Kellogg's logo, and there will be no immediate noticeable changes for consumers.
  • The US headquarters of Kellogg's announced a split into two companies last year; Kellanova will focus on developing innovative snack foods, whereas WK Kellogg Co. will manage the North American cereal business.
Members, what are your thoughts on their name change? Let us know in the comments below!
So wrong there is no reason for these price risers everyone just jumping on the bandwagon and government not doing a thing about it just letting it happen while they worry about getting the yes vote through !! Who cares about the homeless or the people that can’t feed their families or the renters who can’t find a home !! So dam wrong 😡😡😡
 
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Reactions: Linwar
One of the most popular cereal brands we all know and love has undergone a subtle but significant brand makeover.


Kellogg's, the name behind the Coco Pops, Sultana Brown, and Corn Flakes many enjoy eating every morning, is quietly changing its name to Kellanova as part of a plan to bring more 'on-the-go' snack options to Australia.


View attachment 31346
Kellogg’s reportedly changed its name to Kellanova. Image source: Kellogg Company.


This name change won't be reflected in any way on the boxes coming from your local grocery store.

The Kellogg's logo looks the same as ever, and the cereal experience you know and love will also stay unchanged.


However, Kellanova’s Managing Director Anthony Holme said this rebranding will be felt more in the future.

'It means much more choice for Australian consumers in the future as we bring… global snacking opportunities and local snacking opportunities into Australia,' said Holme.

The change comes after the US headquarters’ landmark decision to divide the $31.3 billion multinational company into two.

Kellogg's US headquarters explained that when they decided to split the business into two they wanted to make sure it was still recognisable that the companies share the same lineage.

Kellanova decided to keep the 'Kell' part of Kellogg's in the new name, which references the company's original founder, William Keith Kellogg. While 'anova' is the combination of the letter 'a' and the Latin word 'nova', which means new.


Kellanova is gearing up to develop innovative snack foods while keeping known brands under their care such as K-Time bars, Pop Tarts, and LCMs.

While the North American cereal business, now called WK Kellogg Co, will handle brands such as Frosted Flakes, Froot Loops, and more.

The bigger of the two entities, Kellanova, expects net sales of $21 billion by 2024 compared to the $3.5 billion projection of WK Kellogg Co.


Meanwhile, earlier this year, one woman found an ‘outrageous’ price increase on Aussie breakfast staple Coco Pops.

The Aussie visited her local Coles store and was stumped at a sign promoting a seemingly outlandish deal on a certain cereal.

The disgruntled shopper showed a promotional deal offering two 650-gram boxes of Kellogg's Coco Pops cereal for $17.10.

According to the yellow sticker, a ‘saving of $1.90’ could be made if customers bought two boxes priced at $9.50 each.

Based on some reports, this is a massive jump in price, as a similar-sized box cost only $7.50 in 2022.

You can read more about this news here.


In other news, brand Darrell Lea has paired its skills with Kellogg’s to deliver a new sweet treat.

They launched a treat called Darrell Lea Crunchy Nut Corn Flakes Chocolate Block, which is a mouth-watering blend of irresistible chocolate and the classic breakfast cereal.

It’s available at Coles for only $2.75 from its previous price of $5.50.

You can read more about this treat here.
Key Takeaways

  • The Australian cereal company behind Sultana Bran, Coco Pops, and Corn Flakes, known as Kellogg's, is changing its name to Kellanova.
  • This name change is part of a larger move into the snacks sector to expand their product range in Australia.
  • Despite the new name, the company's popular cereals will maintain the Kellogg's logo, and there will be no immediate noticeable changes for consumers.
  • The US headquarters of Kellogg's announced a split into two companies last year; Kellanova will focus on developing innovative snack foods, whereas WK Kellogg Co. will manage the North American cereal business.
Members, what are your thoughts on their name change? Let us know in the comments below!
Just another disguise so they can put the prices up and hope no one will notice!
 
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Reactions: Linwar
One of the most popular cereal brands we all know and love has undergone a subtle but significant brand makeover.


Kellogg's, the name behind the Coco Pops, Sultana Brown, and Corn Flakes many enjoy eating every morning, is quietly changing its name to Kellanova as part of a plan to bring more 'on-the-go' snack options to Australia.


View attachment 31346
Kellogg’s reportedly changed its name to Kellanova. Image source: Kellogg Company.


This name change won't be reflected in any way on the boxes coming from your local grocery store.

The Kellogg's logo looks the same as ever, and the cereal experience you know and love will also stay unchanged.


However, Kellanova’s Managing Director Anthony Holme said this rebranding will be felt more in the future.

'It means much more choice for Australian consumers in the future as we bring… global snacking opportunities and local snacking opportunities into Australia,' said Holme.

The change comes after the US headquarters’ landmark decision to divide the $31.3 billion multinational company into two.

Kellogg's US headquarters explained that when they decided to split the business into two they wanted to make sure it was still recognisable that the companies share the same lineage.

Kellanova decided to keep the 'Kell' part of Kellogg's in the new name, which references the company's original founder, William Keith Kellogg. While 'anova' is the combination of the letter 'a' and the Latin word 'nova', which means new.


Kellanova is gearing up to develop innovative snack foods while keeping known brands under their care such as K-Time bars, Pop Tarts, and LCMs.

While the North American cereal business, now called WK Kellogg Co, will handle brands such as Frosted Flakes, Froot Loops, and more.

The bigger of the two entities, Kellanova, expects net sales of $21 billion by 2024 compared to the $3.5 billion projection of WK Kellogg Co.


Meanwhile, earlier this year, one woman found an ‘outrageous’ price increase on Aussie breakfast staple Coco Pops.

The Aussie visited her local Coles store and was stumped at a sign promoting a seemingly outlandish deal on a certain cereal.

The disgruntled shopper showed a promotional deal offering two 650-gram boxes of Kellogg's Coco Pops cereal for $17.10.

According to the yellow sticker, a ‘saving of $1.90’ could be made if customers bought two boxes priced at $9.50 each.

Based on some reports, this is a massive jump in price, as a similar-sized box cost only $7.50 in 2022.

You can read more about this news here.


In other news, brand Darrell Lea has paired its skills with Kellogg’s to deliver a new sweet treat.

They launched a treat called Darrell Lea Crunchy Nut Corn Flakes Chocolate Block, which is a mouth-watering blend of irresistible chocolate and the classic breakfast cereal.

It’s available at Coles for only $2.75 from its previous price of $5.50.

You can read more about this treat here.
Key Takeaways

  • The Australian cereal company behind Sultana Bran, Coco Pops, and Corn Flakes, known as Kellogg's, is changing its name to Kellanova.
  • This name change is part of a larger move into the snacks sector to expand their product range in Australia.
  • Despite the new name, the company's popular cereals will maintain the Kellogg's logo, and there will be no immediate noticeable changes for consumers.
  • The US headquarters of Kellogg's announced a split into two companies last year; Kellanova will focus on developing innovative snack foods, whereas WK Kellogg Co. will manage the North American cereal business.
Members, what are your thoughts on their name change? Let us know in the comments below!
 
One of the most popular cereal brands we all know and love has undergone a subtle but significant brand makeover.


Kellogg's, the name behind the Coco Pops, Sultana Brown, and Corn Flakes many enjoy eating every morning, is quietly changing its name to Kellanova as part of a plan to bring more 'on-the-go' snack options to Australia.


View attachment 31346
Kellogg’s reportedly changed its name to Kellanova. Image source: Kellogg Company.


This name change won't be reflected in any way on the boxes coming from your local grocery store.

The Kellogg's logo looks the same as ever, and the cereal experience you know and love will also stay unchanged.


However, Kellanova’s Managing Director Anthony Holme said this rebranding will be felt more in the future.

'It means much more choice for Australian consumers in the future as we bring… global snacking opportunities and local snacking opportunities into Australia,' said Holme.

The change comes after the US headquarters’ landmark decision to divide the $31.3 billion multinational company into two.

Kellogg's US headquarters explained that when they decided to split the business into two they wanted to make sure it was still recognisable that the companies share the same lineage.

Kellanova decided to keep the 'Kell' part of Kellogg's in the new name, which references the company's original founder, William Keith Kellogg. While 'anova' is the combination of the letter 'a' and the Latin word 'nova', which means new.


Kellanova is gearing up to develop innovative snack foods while keeping known brands under their care such as K-Time bars, Pop Tarts, and LCMs.

While the North American cereal business, now called WK Kellogg Co, will handle brands such as Frosted Flakes, Froot Loops, and more.

The bigger of the two entities, Kellanova, expects net sales of $21 billion by 2024 compared to the $3.5 billion projection of WK Kellogg Co.


Meanwhile, earlier this year, one woman found an ‘outrageous’ price increase on Aussie breakfast staple Coco Pops.

The Aussie visited her local Coles store and was stumped at a sign promoting a seemingly outlandish deal on a certain cereal.

The disgruntled shopper showed a promotional deal offering two 650-gram boxes of Kellogg's Coco Pops cereal for $17.10.

According to the yellow sticker, a ‘saving of $1.90’ could be made if customers bought two boxes priced at $9.50 each.

Based on some reports, this is a massive jump in price, as a similar-sized box cost only $7.50 in 2022.

You can read more about this news here.


In other news, brand Darrell Lea has paired its skills with Kellogg’s to deliver a new sweet treat.

They launched a treat called Darrell Lea Crunchy Nut Corn Flakes Chocolate Block, which is a mouth-watering blend of irresistible chocolate and the classic breakfast cereal.

It’s available at Coles for only $2.75 from its previous price of $5.50.

You can read more about this treat here.
Key Takeaways

  • The Australian cereal company behind Sultana Bran, Coco Pops, and Corn Flakes, known as Kellogg's, is changing its name to Kellanova.
  • This name change is part of a larger move into the snacks sector to expand their product range in Australia.
  • Despite the new name, the company's popular cereals will maintain the Kellogg's logo, and there will be no immediate noticeable changes for consumers.
  • The US headquarters of Kellogg's announced a split into two companies last year; Kellanova will focus on developing innovative snack foods, whereas WK Kellogg Co. will manage the North American cereal business.
Members, what are your thoughts on their name change? Let us know in the comments below!
sounds stupid to me and a waste of time and money
 
It's a non story really.
The company is just splitting to cover different items that they sell. Cereals will still be Kelloggs.
It's like Mondelez owning Cadburys.
 

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