Deborah Knight’s career takes a shocking turn as Nine Network makes a surprising decision!
Nowadays, with everyone feeling the pinch, tough decisions are being made across various sectors, including TV networks.
The latest casualty is the dramatic job shuffles at Nine. This time, former Today breakfast show host Deborah Knight is affected—and she appeared to be ‘shattered’ by the news.
Deborah Knight is on the verge of being dismissed from 2GB radio after a substantial drop in her ratings over the past four years.
Knight has had a lengthy career in media, working as a presenter for Nine for over 12 years.
The 50-year-old first made a name for herself, reporting for A Current Affair and Weekend Today.
Source: Instagram/deborah_knight
In 2009, she took on co-hosting duties for the Today show alongside Georgie Gardner.
A year after, Nine dropped Knight and her co-host Gardner, citing the need for a ‘shake-up’ to boost ratings since the attempt to introduce a new format with two women hosting the show did not resonate well with the audience.
Soon after, Nine granted Knight the prized afternoon slot on Sydney's 2GB and 4BC radio station. Knight took over after Steve Price departed from his radio role, a position he held for nearly a decade.
Steve addressed rumours of Knight taking over his role, asserting that leaving the network was not his decision but rather Nine Entertainment’s move towards a new direction.
Industry insiders were impressed with the high-profile signing, estimating Knight’s salary at the sizable amount of $600,000 when she began her role with 2GB.
Initially, the move seemed successful. Knight debuted with strong ratings of 11.4 per cent market share.
However, the latest surveys showed listenership has significantly fallen, with her current share only around 6 per cent.
The 2GB afternoon show host position will soon open up.
Reports suggest that Joe Hildebrand, who recently filled in for Knight, might be a leading contender, while Mark Levy, another 2GB presenter, has also shown interest in the role.
Video source: YouTube/PopSnippets
In addition to her television responsibilities, Deborah serves as an ambassador for 9Mums and contributes regularly to 9Honey.
She holds positions on the Board and as an Ambassador for the charity Miracle Babies and serves as a Patron for the Sydney Children’s Hospital.
Members, what do you think of this news? Share your thoughts in the comments below!
The latest casualty is the dramatic job shuffles at Nine. This time, former Today breakfast show host Deborah Knight is affected—and she appeared to be ‘shattered’ by the news.
Deborah Knight is on the verge of being dismissed from 2GB radio after a substantial drop in her ratings over the past four years.
Knight has had a lengthy career in media, working as a presenter for Nine for over 12 years.
The 50-year-old first made a name for herself, reporting for A Current Affair and Weekend Today.
Source: Instagram/deborah_knight
In 2009, she took on co-hosting duties for the Today show alongside Georgie Gardner.
A year after, Nine dropped Knight and her co-host Gardner, citing the need for a ‘shake-up’ to boost ratings since the attempt to introduce a new format with two women hosting the show did not resonate well with the audience.
Soon after, Nine granted Knight the prized afternoon slot on Sydney's 2GB and 4BC radio station. Knight took over after Steve Price departed from his radio role, a position he held for nearly a decade.
Steve addressed rumours of Knight taking over his role, asserting that leaving the network was not his decision but rather Nine Entertainment’s move towards a new direction.
Industry insiders were impressed with the high-profile signing, estimating Knight’s salary at the sizable amount of $600,000 when she began her role with 2GB.
Initially, the move seemed successful. Knight debuted with strong ratings of 11.4 per cent market share.
However, the latest surveys showed listenership has significantly fallen, with her current share only around 6 per cent.
The 2GB afternoon show host position will soon open up.
Reports suggest that Joe Hildebrand, who recently filled in for Knight, might be a leading contender, while Mark Levy, another 2GB presenter, has also shown interest in the role.
Video source: YouTube/PopSnippets
In addition to her television responsibilities, Deborah serves as an ambassador for 9Mums and contributes regularly to 9Honey.
She holds positions on the Board and as an Ambassador for the charity Miracle Babies and serves as a Patron for the Sydney Children’s Hospital.
Key Takeaways
- Deborah Knight has reportedly been sacked from 2GB radio after a significant decline in her ratings over the past four years.
- Knight was allegedly informed of this decision last week, leading her to be ‘shattered’ over the news.
- Her sacking comes despite an initially promising start with a strong 11.4 per cent share in the ratings, which has since dipped to a low 6 per cent market share.
- Contenders, including Joe Hildebrand, who recently filled in for Knight, and fellow 2GB presenter Mark Levy, are reportedly already lining up for her position.