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Coles sparks tasty debate with budget-friendly $5 biscuit spread that's dividing Australian shoppers

Food and Lifestyle

Coles sparks tasty debate with budget-friendly $5 biscuit spread that's dividing Australian shoppers

compressed-image.jpeg Coles sparks tasty debate with budget-friendly $5 biscuit spread that's dividing Australian shoppers
Nothing quite stirs up passionate dinner table discussions like food preferences. Whether you're team smooth or team crunchy, Coles has just thrown a delicious spanner in the works with their new $5 Caramelised Biscuit Spread. Image source: Coles.

Nothing quite stirs up passionate dinner table discussions like food preferences.



Whether you're team smooth or team crunchy, Coles has just thrown a delicious spanner in the works with their new $5 Caramelised Biscuit Spread—and it's got shoppers talking for all the right reasons.





The retail giant has launched both smooth and crunchy versions of their own take on the wildly popular Lotus Biscoff spread, offering a significant saving at $5 compared to the original's $7.50 price tag.



For anyone who's felt the pinch of grocery bills lately, that's a welcome $2.50 back in your pocket every time you stock up on this indulgent treat.




The great texture divide



The Yahoo Lifestyle team's taste test found opinions were divided on whether smooth or crunchy reigned supreme, and the food world's most passionate advocates have been quick to weigh in on the debate.





'By virtue of its texture—crispy little inclusions of sweet, biscoff-style biscuit—this is vastly superior to the Lotus Biscoff smooth spread'

Customer review, Abillion



Ange Eats, who is known for his taste-testing videos on social media, tells Yahoo Lifestyle that there are arguments for both spreads.



'The spreadability of the smooth spread makes it easier to spread, and the texture and flavour of the crunchy provide a next-level experience with the added crunch,' he details.



His personal preference? Crunchy wins hands down, with Ange declaring that Biscoff is the 'far superior spread over peanut butter', adding: 'Give me a tub and a spoon any day of Biscoff crunchy spread and it will be eaten in one sitting.'










Price comparison: Is the savings worth it?


Coles Caramelised Biscuit Spread: $5.00 for 400g ($1.25 per 100g)


Lotus Biscoff Original: $7.50 for 400g ($1.88 per 100g)


Annual savings (1 jar per month): $30


Both made in Netherlands using similar recipes




Popular food blogger Nectro Vlangos, known as Nectorious Papi, brings a practical perspective to the debate. 'So I used to prefer crunchy as I love mix-ins and texture, but I'm finding the crunchy versions do slightly taste different and stronger,' he explains. 'I still prefer crunchy most times, but if I'm melting a spread or using it in baking, I choose smooth. Let's be honest, both are great.'



The kitchen perspective



For those who love to cook, the choice between smooth and crunchy often comes down to application. MasterChef fan favourite Sumeet Saigal has strong feelings about texture in different contexts.



'On toast, my peanut butter has to be crunchy—there's absolutely no other way! Whereas in my buttercream, it has to be smooth,' she remarks. 'But if you held a gun to my head, I'd pick the crunch over anything else! Crunchy for the win!'









Fellow MasterChef star Juan De La Cruz takes an even stronger stance: 'If it's not crunchy, it's just peanut spread pretending to be peanut butter.'



A continental favourite finds its feet down under



The fact that both versions are made in Netherlands suggests Coles has partnered with European manufacturers who understand the art of creating these continental-style spreads. This isn't just a random supermarket experiment—it's a serious attempt to capture the growing Australian appetite for European-style breakfast treats.



Early customer reviews are particularly enthusiastic about the crunchy version, with one reviewer noting it's 'vastly superior to the Lotus Biscoff smooth spread. Or any other smooth caramelised biscuit spread' thanks to its 'crispy little inclusions of sweet, biscoff-style biscuit.'










Smart shopping tips for spread lovers



  • Try both varieties to find your preference—at $5 each, it's an affordable taste test

  • Smooth works better for baking and cooking applications

  • Crunchy provides more satisfying texture for spreading on toast or crackers

  • Store in a cool, dry place—avoid the fridge which makes spreading difficult

  • Check use-by dates as budget versions may have shorter shelf life




The social media buzz



Shoppers have already begun expressing their excitement over the two new products on social media, with many celebrating both the taste and the price point. In an era where grocery bills seem to climb weekly, finding a quality alternative that delivers both flavour and savings is striking a chord with Australian families.



The timing couldn't be better either. With more people staying home for breakfast and looking for affordable ways to make morning routines special, a premium-tasting spread that doesn't break the bank fills a real need in the market.



Making the choice work for you



Whether you land in team smooth or team crunchy might depend on more than just taste preferences. For those with dental work or difficulty chewing, smooth varieties offer all the flavour without the textural challenges. Meanwhile, if you're looking to add interest to simple snacks or want something that feels more substantial, crunchy delivers that satisfying bite.



Health-conscious shoppers should note the sugar and fat content, as well as the use of palm oil—considerations that apply to most indulgent spreads in this category. Like any sweet treat, moderation is key, but there's nothing wrong with enjoying a small luxury that doesn't stretch the budget.



The beauty of having both options available at such competitive pricing means you don't have to choose sides in this delicious debate. You can experiment, find what works for your household, or even keep both varieties on hand for different occasions.



What This Means For You


So whether you're firmly planted in one camp or still exploring your options, Coles' new budget-friendly spreads offer a chance to indulge without the premium price tag. At $5 per jar, you can afford to be adventurous—or even diplomatic enough to stock both varieties.


What's your take on the great spread debate—are you team smooth or team crunchy? Have you tried Coles' new budget alternative, and how does it stack up against the original? Share your breakfast wisdom in the comments below!




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