If you’ve been to your local Coles lately, you might have noticed a bit of a buzz in the bag aisle—and it’s not just the sound of trolley wheels squeaking!

Shoppers across Australia are flocking to Coles stores to snap up the latest must-have accessory: the limited-edition Miffy-themed reusable bags.

And if the social media trend is anything to go by, these adorable bags are flying off the shelves faster than you can say 'eco-friendly'.


Coles has teamed up with the beloved Dutch character Miffy—a sweet, minimalist white rabbit created by artist Dick Bruna—to bring a splash of nostalgia and fun to your weekly shop.

The new range includes the Large Strawberries Chiller Bag and the Miffy Tote Bag, featuring cheerful prints and, of course, the iconic Miffy herself.

At $3 each, they’re not only a bargain but also a stylish way to do your bit for the environment.


For those unfamiliar, Miffy has been a children’s book favourite for 70 years, charming generations with her simple design and gentle adventures.

But don’t be fooled—these bags aren’t just for the grandkids! Adults are just as smitten, with many sharing their excitement (and their new bags) on social media.

It didn’t take long for the Miffy bags to become the talk of the town.


Videos and photos of the bags have racked up tens of thousands of views, with shoppers gushing over their new finds.

One customer, Roxy Baker, summed up the mood perfectly: 'It’s the little things in adult life that amuse me.'

Her video showing off the Strawberries Chiller Bag has been viewed more than 57,000 times!

Fans eager to get their hands on the bags have poured in with comments ranging from 'BRB going to Coles for shopping bags' to 'OMG, I’m running to Coles right now' and 'Excuse me… Shut up and take my money.'

Some shoppers even admitted to squealing with delight when they spotted the bags in store.

It’s clear that Coles has tapped into something special—combining practicality, sustainability, and a dash of childhood nostalgia.

Reusable bags have become a staple for environmentally conscious Aussies, especially since supermarkets phased out single-use plastic bags.

But let’s be honest—most reusable bags are a bit bland. The Miffy range changes that, offering a fun and fashionable alternative that you’ll actually want to show off.

Coles spokespersons have highlighted that these bags are not only cute but also sustainable, designed to be used repeatedly.

If you’re looking for other options, Coles still offers 100 per cent recycled paper bags and a variety of other reusable totes and chiller bags.

This isn’t the first time supermarkets have tried to make grocery shopping a little more glamorous.

Earlier this year, Woolworths launched a $20 'designer' tote—the Universal Bag—created in collaboration with UK fashion designer Anya Hindmarch.

Made from 100 per cent recycled plastic and built to last a decade, it’s a great option for those wanting something a bit more upmarket.

But at just $3, the Coles Miffy bags are a much more affordable way to add a bit of style to your shopping routine. And let’s face it, who can resist that adorable bunny face?

For those who might not know, Miffy (or 'Nijntje' in Dutch) first hopped onto the scene in 1955.

Since then, she’s starred in more than 30 books, been translated into dozens of languages, and become a global icon.

This year marks her 70th birthday, making the Coles collaboration a timely celebration of her enduring appeal.

With environmental concerns more important than ever, reusable bags are a simple way to reduce waste.

But they don’t have to be boring! The Miffy bags prove that you can be eco-friendly and stylish at the same time.

Plus, at $3, they make a great gift for grandkids, friends, or even yourself.

If you’re keen to get your hands on one of these limited-edition bags, don’t wait too long—they’re already making waves on social media, and stock won’t last forever.

Next time you’re at Coles, swing by the bag section and see if you can spot Miffy peeking out from the shelves.


Have you picked up a Miffy bag yet? Are you a fan of fun, reusable shopping bags—or do you prefer something a bit more classic? Share your thoughts and photos in the comments below.