Coles shocks shoppers by stocking festive item months before Christmas
- Replies 16
If you’ve ever wandered into your local Coles in the middle of winter, only to be greeted by the unmistakable aroma of spiced fruit and buttery pastry, you might have thought you’d stepped into a time warp.
But no, you haven’t lost track of the calendar—Coles has officially kicked off the Christmas season months ahead of schedule, and shoppers are both baffled and delighted.
Yes, you read that right: Christmas mince pies are back on Coles shelves, and it’s not even close to December.
In fact, it’s not even spring! For many, this early arrival is a head-scratcher. Is it a mistake? A cheeky nod to Christmas in July? Or perhaps a sign that time really is flying faster than ever?
Coles has confirmed that this is no accident, nor is it a fleeting festive tease. After a successful trial last year, the supermarket giant is rolling out its Christmas mince pies nationwide, available from now until December.
And it’s not just the classic variety—there are three tempting options to choose from: the Christmas Star Top Fruit Mince Pies, Apple & Rhubarb Pies, and the traditional Lattice Fruit Mince Pies.
Why the early start? According to Coles Development Chef Michael Weldon, it’s all about spreading a little extra joy during the colder months.
‘We’re excited to offer delicious mince pies that capture the magic of the Christmas season—who says you have to wait until December to indulge?’ he said.
And it seems plenty of Aussies agree. Last year, more than half of Coles’ mince pies were snapped up before December even rolled around, with a whopping 1.8 million packets sold and some varieties selling out completely.
So, what’s on offer for those who can’t resist a taste of Christmas in July (or June, or August…)?
But what about the competition? So far, Woolworths, Aldi, and IGA haven’t launched their Christmas ranges, so Coles is leading the charge in the festive stakes.
If last year is anything to go by, we can expect Christmas puddings and other yuletide treats to follow soon.
Of course, not everyone is thrilled about the early arrival of Christmas. Some shoppers say it takes the magic out of the season, while others are more than happy to enjoy a mince pie with their cuppa on a chilly winter’s night.
After all, who says you can’t have a little Christmas cheer whenever you fancy?
And just in case you’re wondering how much time you have left to get your Christmas shopping sorted, there are 168 sleeps until the big day.
But if the year so far is anything to go by, we’ll blink and it’ll be here!
Is Coles spoiling the fun by rolling out Christmas treats so early, or are you all for a little festive indulgence in the middle of winter? Have you tried the new varieties, or do you prefer to wait until December to get into the Christmas spirit? Let us know in the comments below.
Read more: Coles shoppers twist iconic $10 slogan in unexpected way
But no, you haven’t lost track of the calendar—Coles has officially kicked off the Christmas season months ahead of schedule, and shoppers are both baffled and delighted.
Yes, you read that right: Christmas mince pies are back on Coles shelves, and it’s not even close to December.
In fact, it’s not even spring! For many, this early arrival is a head-scratcher. Is it a mistake? A cheeky nod to Christmas in July? Or perhaps a sign that time really is flying faster than ever?
Christmas mince pies were stocked early by Coles in June due to strong customer demand. Credit: Coles
Coles has confirmed that this is no accident, nor is it a fleeting festive tease. After a successful trial last year, the supermarket giant is rolling out its Christmas mince pies nationwide, available from now until December.
And it’s not just the classic variety—there are three tempting options to choose from: the Christmas Star Top Fruit Mince Pies, Apple & Rhubarb Pies, and the traditional Lattice Fruit Mince Pies.
Why the early start? According to Coles Development Chef Michael Weldon, it’s all about spreading a little extra joy during the colder months.
‘We’re excited to offer delicious mince pies that capture the magic of the Christmas season—who says you have to wait until December to indulge?’ he said.
And it seems plenty of Aussies agree. Last year, more than half of Coles’ mince pies were snapped up before December even rolled around, with a whopping 1.8 million packets sold and some varieties selling out completely.
So, what’s on offer for those who can’t resist a taste of Christmas in July (or June, or August…)?
- Coles Christmas Star Top Fruit Mince Pies: A six-pack of pies filled with 44 per cent spiced rum fruit mince, wrapped in buttery shortcrust pastry with citrus peel and spices. Yours for $6.00.
- Coles Christmas Apple & Rhubarb Pies: Another six-pack, this time with a sweet apple and tart rhubarb filling in shortcrust pastry, also $6.00.
- Coles Christmas Lattice Fruit Mince Pies: The traditionalists’ favourite, with 43.5 per cent fruit mince filling in a classic lattice-topped shortcrust pastry, at $4.50 for six.
If last year is anything to go by, we can expect Christmas puddings and other yuletide treats to follow soon.
Of course, not everyone is thrilled about the early arrival of Christmas. Some shoppers say it takes the magic out of the season, while others are more than happy to enjoy a mince pie with their cuppa on a chilly winter’s night.
After all, who says you can’t have a little Christmas cheer whenever you fancy?
And just in case you’re wondering how much time you have left to get your Christmas shopping sorted, there are 168 sleeps until the big day.
But if the year so far is anything to go by, we’ll blink and it’ll be here!
Read more: Coles shoppers twist iconic $10 slogan in unexpected way
.png){kind=icon}
