Coles Rip Off

Went to shop in Coles found that they had increased price of their own brand French Stick by nearly 30% from $1.50 to $1.90.
Not bad considering wheat price is down.
Same for all of their own brand bakery. What justification do they have? Except increased profit on essential staples Duh!
I live in South Aust
VERY POOR COLES
 
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