Who doesn't love a good freebie in a world where the cost of living constantly rises?

Especially when it's a high-quality item that could make a stylish and practical addition to your kitchen.

Coles shoppers across Australia are excited over the latest Flybuys promotion, which offers an 'incredible' deal that seems almost too good to be true.

The supermarket giant has partnered with the renowned home appliance brand SMEG to give away a new range of stainless steel kitchen knives and a chic retro-style knife block.

This isn't just any old kitchenware; we're talking about a premium item with a retail price of $625 in the US, approximately $A900.

That's right; a $900 value could be yours for free!

Customers can collect 'kitchen knife credits' when they spend over $20 at Coles or Coles Online and scan their Flybuys card.

These credits can be redeemed for the collectable SMEG knives and knife blocks.

The promotion began on 18 September and has already taken social media by storm.


Viral videos showcasing the sleek knife block and knives have amassed hundreds of thousands of views, with Aussies raving about the 'amazing freebie.'

One excited shopper exclaimed on social media, 'You don’t understand the way I ran to Coles to get this SMEG knife block,'

While another pondered, 'Who was going to tell me that Coles, SMEG, and Flybuys were all coming together for a three-way? You can shop and earn products... pardon? I am so excited. It’s so pretty.'

The knife block, available in black or cream, is a new addition to the local market and has already caused a stir among shoppers.

Coles has expressed delight at the response, with a spokesperson stating, 'We’re delighted with the response to our new SMEG kitchen knives collectable program, with customers telling us they’re loving the opportunity to collect a much sought-after kitchen item.'


The promotion is set to run nationwide until the start of 2025, giving you plenty of time to collect your credits.

However, with the buzz it's creating, you might want to start sooner rather than later.

Coles has assured that stores will restock the range throughout the week, but as one shopper shared, 'The cream already sold out at my local store.'

The collection includes six SMEG kitchen knives: a vegetable, utility, meat, bread, santoku, and Chef’s knife, all designed with lightweight and ergonomic handles.

SMEG states that the knives are 'balanced for comfort to make light work of chopping, slicing and dicing to inspire professional results at home.'


This is a chance to elevate your culinary skills with tools that promise great value and performance.

While many are thrilled with the offer, there have been a few naysayers. Some have expressed disappointment over the limited colour range, and others have criticised the promotion as 'unnecessary consumerism.'

But for those who appreciate the finer things in life, especially when they come free, this is an opportunity not to be missed.

You can still purchase the items outright if you're not into collecting points.

The SMEG Knife Block is priced at $100, and the individual knives range from $20 to $40.

Whether you're a budding chef or want to add a touch of elegance to your kitchen, this Coles and SMEG collaboration is a deal that's hard to pass up.
Have you started collecting your credits, or are you planning to purchase the set? Feel free to share your thoughts and opinions in the comments below.