Coles launches bold offer just as Woolworths pulls back benefits
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Rising grocery costs often push households to search for clever ways to stretch every dollar.
A fresh twist in Australia’s supermarket rivalry now promises savings and perks that could reshape how shoppers fill their trolleys.
Behind the bold offer lies a larger story of competing loyalty schemes—and the surprising changes shaking up our biggest chains.
Coles unveiled a limited‑time incentive that let new customers trial its Coles Plus and Coles Plus Saver subscriptions for free, giving them up to four months of complimentary access when combined with the standard one‑month trial.
A spokesperson explained that the deal enabled shoppers ‘to save up to $97 in monthly fees in addition to bonus Flybuys points and 10 per cent off one shop every month, up to $50 each time’.
Coles Plus normally cost $19 per month and included unlimited free delivery on orders over $50, double Flybuys points, and free fast Click & Collect.
Furthermore, Coles Plus Saver usually cost $7 per month and offered 10 per cent off one shop a month (up to $50), double Flybuys points, and exclusive member deals.
The sign‑up codes PLUSFREE and SAVERFREE allowed users to access three months of each service without charge, provided they linked a Flybuys number.
Coles reported online sales of $1.1 billion for the quarter to April, marking a 25.7 per cent year‑on‑year rise and accounting for more than 11 per cent of total revenue.
The supermarket’s aggressive promotion followed rival Woolworths withdrawing popular perks from its Delivery Unlimited and Everyday Extra programs, prompting subscribers to threaten cancellations on social media.
Delivery Unlimited, costing $15 per month or $119 a year and similar to Coles Plus, stopped giving double Everyday Rewards points from 1 June.
Everyday Extra ended its monthly 10 per cent discount at BIG W on the same day but kept a 10 per cent discount on one Woolworths shop and double rewards points at Woolworths and BIG W.
Complaints such as ‘This is very quickly becoming not worth the money’ and ‘I will be cancelling mine as of now’ emerged online after the benefits were cut.
Woolworths responded by reducing prices on nearly 400 staples until 2026, yet Coles countered by discounting more than 680 items, although its reductions would only remain locked in for the Autumn season.
In a previous story, we took a closer look at the value of Coles Plus and what it really offers shoppers.
If you’ve been wondering whether the subscription is worth your hard-earned money, this is the perfect read.
Check it out to find out all the details.
With supermarket deals changing so quickly, how do you think these new subscription offers will shape your grocery shopping habits? Let us know your thoughts in the comments.
A fresh twist in Australia’s supermarket rivalry now promises savings and perks that could reshape how shoppers fill their trolleys.
Behind the bold offer lies a larger story of competing loyalty schemes—and the surprising changes shaking up our biggest chains.
Coles unveiled a limited‑time incentive that let new customers trial its Coles Plus and Coles Plus Saver subscriptions for free, giving them up to four months of complimentary access when combined with the standard one‑month trial.
A spokesperson explained that the deal enabled shoppers ‘to save up to $97 in monthly fees in addition to bonus Flybuys points and 10 per cent off one shop every month, up to $50 each time’.
Coles Plus normally cost $19 per month and included unlimited free delivery on orders over $50, double Flybuys points, and free fast Click & Collect.
Coles offers free trials for subscription services. Image source: Pexels/Sergey Meshkov
Furthermore, Coles Plus Saver usually cost $7 per month and offered 10 per cent off one shop a month (up to $50), double Flybuys points, and exclusive member deals.
The sign‑up codes PLUSFREE and SAVERFREE allowed users to access three months of each service without charge, provided they linked a Flybuys number.
Coles reported online sales of $1.1 billion for the quarter to April, marking a 25.7 per cent year‑on‑year rise and accounting for more than 11 per cent of total revenue.
The supermarket’s aggressive promotion followed rival Woolworths withdrawing popular perks from its Delivery Unlimited and Everyday Extra programs, prompting subscribers to threaten cancellations on social media.
Delivery Unlimited, costing $15 per month or $119 a year and similar to Coles Plus, stopped giving double Everyday Rewards points from 1 June.
Everyday Extra ended its monthly 10 per cent discount at BIG W on the same day but kept a 10 per cent discount on one Woolworths shop and double rewards points at Woolworths and BIG W.
Complaints such as ‘This is very quickly becoming not worth the money’ and ‘I will be cancelling mine as of now’ emerged online after the benefits were cut.
Woolworths responded by reducing prices on nearly 400 staples until 2026, yet Coles countered by discounting more than 680 items, although its reductions would only remain locked in for the Autumn season.
In a previous story, we took a closer look at the value of Coles Plus and what it really offers shoppers.
If you’ve been wondering whether the subscription is worth your hard-earned money, this is the perfect read.
Check it out to find out all the details.
With supermarket deals changing so quickly, how do you think these new subscription offers will shape your grocery shopping habits? Let us know your thoughts in the comments.
