Need some new kitchen equipment? Well, then it's time to head on over to Coles!

People are already raving online after the supermarket giant announced its “most exciting” range yet, in partnership with an expensive cookware brand that has shoppers all over the country hurrying to use their FlyBuys card.

As part of their latest marketing strategy, Coles has partnered with Australia’s favourite cookware brand, KitchenAid, to offer an exclusive collection of premium cookware, designed to handle any recipe you prepare with it. Not to mention its humble yet stylish black matte finish that screams modern quality.

The premium cookware range includes a mini cocotte, 15cm bowl, a small, medium and large baker, 29cm pie dish, and a 22cm cast-iron casserole pot that is oven-safe and compatible with most gas and induction stoves.

Each piece (except for the cast iron pot) also comes with an eco-friendly bamboo lid that can be used for cooking and food storage.

Oh, and the cookware range also comes with a 30-year warranty. 30 years!?!? Really shows how much trust KitchenAid has in the quality of their products, eh?

Beginning in March, Coles customers can earn one credit for every $20 spent in a transaction, both at Coles and Coles Online.

Once customers have enough credits, they can redeem a KitchenAid product in-store and online. The premium cookware collection starts from 26 credits for a mini cocotte and peaks at 150 points for the cast iron pot.

But if you’re worried about not accumulating enough points to get your desired KitchenAid product, Coles is also offering products that come with “bonus credits”, such as those from Bega, Leggo’s, Chobani, Old El Paso, Finish, Airwick, Colgate, Nescafe, Wellness Road and Continental.

And if you’re the type of shopper who doesn’t want to wait for their points to accumulate, you can also choose the half-pay system where you cash out half of the required points and pay the remaining half yourself.

Not a bad system eh? Earning just for shopping? Now that’s our kind of deal!