Last year, we reported that Coles had sold its fuel and convenience business, Coles Express, to Viva Energy for $300 million.

This decision by the supermarket giant came in the wake of significant losses suffered during the pandemic, prompting Coles to focus on its core businesses.

As part of this strategic shift, Coles Express service stations will gradually phase out across Australia, making way for a new brand introduced by Viva Energy.

On September 27, Viva Energy officially announced the launch of its new Reddy Express label, which will replace the existing Coles Express brand.

Moreover, Viva Energy's proposed acquisition of the South Australian chain On The Run (OTR) could lead to the transformation of many Coles Express locations into OTR stores.

Coles Express service stations will be rebranded as Reddy Express after the Viva Energy takeover. Credit: Viva Energy.

This move is part of Viva Energy's broader expansion plan and could further reshape the region's fuel and convenience retail landscape.

However, this acquisition, initially unveiled in April, still awaits regulatory approval from the Australian Competition and Consumer Commission (ACCC). The regulatory watchdog had initially set a decision date for September 21 but temporarily suspended its review timeline as it awaited crucial information from the parties involved.

Should the acquisition gain approval, Viva Energy envisions a period where Reddy Express and OTR outlets will co-exist during the transition, with the South Australian chain being the leading brand.

According to Jevan Bouzo, CEO of Viva Energy Convenience and Mobility, the transition of the Coles Express business to Viva Energy has gone ‘very well’, and the next phase for the company is rebranding these sites as Reddy Express.

‘As we announced this year, once approved, OTR will be our leading convenience brand, which is planned to be rolled out across the network longer term and represents a world-class convenience offer matched with high-quality Shell fuels,’ said Mr Bouzo.

‘This is an important part of our journey to become an integrated fuel and convenience business.’

All Coles Express branding will be completely removed by December 2026, with most of the store conversions scheduled to be completed by the end of May 2025. For Coles Express customers, there's no need to worry. Reddy Express will continue to offer the same customer programs as its predecessor, including FlyBuys.

The rebranding is a light transformation of the current stores, with the Coles name in white and red simply replaced by the Reddy name in the same colours. The Shell name will still be prominently displayed at the stations, and Shell fuel will remain available at the pumps.

Key Takeaways

• Coles Express service stations are being phased out around Australia as the chain's owner, Viva Energy, replaces them with a new brand, Reddy Express.
• Viva's proposed acquisition of South Australian chain On The Run could see many Coles Expresses converted straight into OTR stores, pending regulatory approval.
• Should the acquisition proceed, Reddy Express and OTR outlets will operate alongside each other during the conversion process, with OTR becoming the leading brand.
• Reddy Express will offer the same customer programs as its predecessor, including FlyBuys.

You read it here, members! The next time you refill at the pumps, don't be surprised if the Coles Express brand you've always seen has changed to Reddy Express. So, what are your thoughts on these changes? Let us know in the comments below!

 

[spalasskyeterriers]

what happens to the 4 cent off vouchers will they still allow or will we lose out if shopping at coles

 

[Suzanne rose]

what happens to the 4 cent off vouchers will they still allow or will we lose out if shopping at coles

The petrol at shell is always so much more expensive, in Sydney always 20c a litre more

 

[Suzanne rose]

Won't bother me I never use coles express, prices are always more and shell petrol is always 20c plus a litre more than other servos

 

[Januvia1952]

Last year, we reported that Coles had sold its fuel and convenience business, Coles Express, to Viva Energy for $300 million.

This decision by the supermarket giant came in the wake of significant losses suffered during the pandemic, prompting Coles to focus on its core businesses.

As part of this strategic shift, Coles Express service stations will gradually phase out across Australia, making way for a new brand introduced by Viva Energy.

On September 27, Viva Energy officially announced the launch of its new Reddy Express label, which will replace the existing Coles Express brand.

Moreover, Viva Energy's proposed acquisition of the South Australian chain On The Run (OTR) could lead to the transformation of many Coles Express locations into OTR stores.

View attachment 31029

Coles Express service stations will be rebranded as Reddy Express after the Viva Energy takeover. Credit: Viva Energy.

This move is part of Viva Energy's broader expansion plan and could further reshape the region's fuel and convenience retail landscape.

However, this acquisition, initially unveiled in April, still awaits regulatory approval from the Australian Competition and Consumer Commission (ACCC). The regulatory watchdog had initially set a decision date for September 21 but temporarily suspended its review timeline as it awaited crucial information from the parties involved.

Should the acquisition gain approval, Viva Energy envisions a period where Reddy Express and OTR outlets will co-exist during the transition, with the South Australian chain being the leading brand.

According to Jevan Bouzo, CEO of Viva Energy Convenience and Mobility, the transition of the Coles Express business to Viva Energy has gone ‘very well’, and the next phase for the company is rebranding these sites as Reddy Express.

‘As we announced this year, once approved, OTR will be our leading convenience brand, which is planned to be rolled out across the network longer term and represents a world-class convenience offer matched with high-quality Shell fuels,’ said Mr Bouzo.

‘This is an important part of our journey to become an integrated fuel and convenience business.’

All Coles Express branding will be completely removed by December 2026, with most of the store conversions scheduled to be completed by the end of May 2025. For Coles Express customers, there's no need to worry. Reddy Express will continue to offer the same customer programs as its predecessor, including FlyBuys.

The rebranding is a light transformation of the current stores, with the Coles name in white and red simply replaced by the Reddy name in the same colours. The Shell name will still be prominently displayed at the stations, and Shell fuel will remain available at the pumps.

Key Takeaways

• Coles Express service stations are being phased out around Australia as the chain's owner, Viva Energy, replaces them with a new brand, Reddy Express.
• Viva's proposed acquisition of South Australian chain On The Run could see many Coles Expresses converted straight into OTR stores, pending regulatory approval.
• Should the acquisition proceed, Reddy Express and OTR outlets will operate alongside each other during the conversion process, with OTR becoming the leading brand.
• Reddy Express will offer the same customer programs as its predecessor, including FlyBuys.

You read it here, members! The next time you refill at the pumps, don't be surprised if the Coles Express brand you've always seen has changed to Reddy Express. So, what are your thoughts on these changes? Let us know in the comments below!

Shell fuels have always been expensive. This won’t make them any cheaper.

 

[BillW41]

Last year, we reported that Coles had sold its fuel and convenience business, Coles Express, to Viva Energy for $300 million.

This decision by the supermarket giant came in the wake of significant losses suffered during the pandemic, prompting Coles to focus on its core businesses.

As part of this strategic shift, Coles Express service stations will gradually phase out across Australia, making way for a new brand introduced by Viva Energy.

On September 27, Viva Energy officially announced the launch of its new Reddy Express label, which will replace the existing Coles Express brand.

Moreover, Viva Energy's proposed acquisition of the South Australian chain On The Run (OTR) could lead to the transformation of many Coles Express locations into OTR stores.

View attachment 31029

Coles Express service stations will be rebranded as Reddy Express after the Viva Energy takeover. Credit: Viva Energy.

This move is part of Viva Energy's broader expansion plan and could further reshape the region's fuel and convenience retail landscape.

However, this acquisition, initially unveiled in April, still awaits regulatory approval from the Australian Competition and Consumer Commission (ACCC). The regulatory watchdog had initially set a decision date for September 21 but temporarily suspended its review timeline as it awaited crucial information from the parties involved.

Should the acquisition gain approval, Viva Energy envisions a period where Reddy Express and OTR outlets will co-exist during the transition, with the South Australian chain being the leading brand.

According to Jevan Bouzo, CEO of Viva Energy Convenience and Mobility, the transition of the Coles Express business to Viva Energy has gone ‘very well’, and the next phase for the company is rebranding these sites as Reddy Express.

‘As we announced this year, once approved, OTR will be our leading convenience brand, which is planned to be rolled out across the network longer term and represents a world-class convenience offer matched with high-quality Shell fuels,’ said Mr Bouzo.

‘This is an important part of our journey to become an integrated fuel and convenience business.’

All Coles Express branding will be completely removed by December 2026, with most of the store conversions scheduled to be completed by the end of May 2025. For Coles Express customers, there's no need to worry. Reddy Express will continue to offer the same customer programs as its predecessor, including FlyBuys.

The rebranding is a light transformation of the current stores, with the Coles name in white and red simply replaced by the Reddy name in the same colours. The Shell name will still be prominently displayed at the stations, and Shell fuel will remain available at the pumps.

Key Takeaways

• Coles Express service stations are being phased out around Australia as the chain's owner, Viva Energy, replaces them with a new brand, Reddy Express.
• Viva's proposed acquisition of South Australian chain On The Run could see many Coles Expresses converted straight into OTR stores, pending regulatory approval.
• Should the acquisition proceed, Reddy Express and OTR outlets will operate alongside each other during the conversion process, with OTR becoming the leading brand.
• Reddy Express will offer the same customer programs as its predecessor, including FlyBuys.

You read it here, members! The next time you refill at the pumps, don't be surprised if the Coles Express brand you've always seen has changed to Reddy Express. So, what are your thoughts on these changes? Let us know in the comments below!

what happens to the 4 cent off vouchers will they still allow or will we lose out if shopping at coles

Last year, we reported that Coles had sold its fuel and convenience business, Coles Express, to Viva Energy for $300 million.

This decision by the supermarket giant came in the wake of significant losses suffered during the pandemic, prompting Coles to focus on its core businesses.

As part of this strategic shift, Coles Express service stations will gradually phase out across Australia, making way for a new brand introduced by Viva Energy.

On September 27, Viva Energy officially announced the launch of its new Reddy Express label, which will replace the existing Coles Express brand.

Moreover, Viva Energy's proposed acquisition of the South Australian chain On The Run (OTR) could lead to the transformation of many Coles Express locations into OTR stores.

View attachment 31029

Coles Express service stations will be rebranded as Reddy Express after the Viva Energy takeover. Credit: Viva Energy.

This move is part of Viva Energy's broader expansion plan and could further reshape the region's fuel and convenience retail landscape.

However, this acquisition, initially unveiled in April, still awaits regulatory approval from the Australian Competition and Consumer Commission (ACCC). The regulatory watchdog had initially set a decision date for September 21 but temporarily suspended its review timeline as it awaited crucial information from the parties involved.

Should the acquisition gain approval, Viva Energy envisions a period where Reddy Express and OTR outlets will co-exist during the transition, with the South Australian chain being the leading brand.

According to Jevan Bouzo, CEO of Viva Energy Convenience and Mobility, the transition of the Coles Express business to Viva Energy has gone ‘very well’, and the next phase for the company is rebranding these sites as Reddy Express.

‘As we announced this year, once approved, OTR will be our leading convenience brand, which is planned to be rolled out across the network longer term and represents a world-class convenience offer matched with high-quality Shell fuels,’ said Mr Bouzo.

‘This is an important part of our journey to become an integrated fuel and convenience business.’

All Coles Express branding will be completely removed by December 2026, with most of the store conversions scheduled to be completed by the end of May 2025. For Coles Express customers, there's no need to worry. Reddy Express will continue to offer the same customer programs as its predecessor, including FlyBuys.

The rebranding is a light transformation of the current stores, with the Coles name in white and red simply replaced by the Reddy name in the same colours. The Shell name will still be prominently displayed at the stations, and Shell fuel will remain available at the pumps.

Key Takeaways

• Coles Express service stations are being phased out around Australia as the chain's owner, Viva Energy, replaces them with a new brand, Reddy Express.
• Viva's proposed acquisition of South Australian chain On The Run could see many Coles Expresses converted straight into OTR stores, pending regulatory approval.
• Should the acquisition proceed, Reddy Express and OTR outlets will operate alongside each other during the conversion process, with OTR becoming the leading brand.
• Reddy Express will offer the same customer programs as its predecessor, including FlyBuys.

You read it here, members! The next time you refill at the pumps, don't be surprised if the Coles Express brand you've always seen has changed to Reddy Express. So, what are your thoughts on these changes? Let us know in the comments below!

How does this work in SA where OTR is branded BP, not Shell? I haven't used Shell since their 4c discount abandoned coupons and adopted an "app". OTR doesn't have discounts.

 

[Joseph Gallina]

My on-going experience shows me that in the main petrol vouchers from shopping receipts at Coles are a false economy. I have consistently noted that Shell service stations are more expensive per litre than most other stations. Very rarely will I see one that is selling at the same price or cheaper, enticing me to use a 4-cent voucher from Coles. I find that the stations that include the Drakes Vouchers are consistently cheaper per litre than most (other than Liberty, however I'm not sure of the quality of their petrol). It appears to me that Shell Service Stations during pricing cycles are the first to raise their prices per litre and the last to lower their prices per litre.

As I stated the 4-cent a litre discount from Cole's shopping vouchers is a false economy and totally insignificant.

 

[StarTrekker]

My OTR is Caltex.
I use their app as it is difficult to get in and out of my car to walk to the cashier.
I hope Viva does not get their hands of them.

 

[StarTrekker]

How does this work in SA where OTR is branded BP, not Shell? I haven't used Shell since their 4c discount abandoned coupons and adopted an "app". OTR doesn't have discounts.

My OTR gives me a discount if I use their app.

 

[tomtom]

what happens to the 4 cent off vouchers will they still allow or will we lose out if shopping at coles

Look at the picture - 4 cents off, we believe that this will continue.

 

[Johan van Zalen]

Last year, we reported that Coles had sold its fuel and convenience business, Coles Express, to Viva Energy for $300 million.

This decision by the supermarket giant came in the wake of significant losses suffered during the pandemic, prompting Coles to focus on its core businesses.

As part of this strategic shift, Coles Express service stations will gradually phase out across Australia, making way for a new brand introduced by Viva Energy.

On September 27, Viva Energy officially announced the launch of its new Reddy Express label, which will replace the existing Coles Express brand.

Moreover, Viva Energy's proposed acquisition of the South Australian chain On The Run (OTR) could lead to the transformation of many Coles Express locations into OTR stores.

View attachment 31029

Coles Express service stations will be rebranded as Reddy Express after the Viva Energy takeover. Credit: Viva Energy.

This move is part of Viva Energy's broader expansion plan and could further reshape the region's fuel and convenience retail landscape.

However, this acquisition, initially unveiled in April, still awaits regulatory approval from the Australian Competition and Consumer Commission (ACCC). The regulatory watchdog had initially set a decision date for September 21 but temporarily suspended its review timeline as it awaited crucial information from the parties involved.

Should the acquisition gain approval, Viva Energy envisions a period where Reddy Express and OTR outlets will co-exist during the transition, with the South Australian chain being the leading brand.

According to Jevan Bouzo, CEO of Viva Energy Convenience and Mobility, the transition of the Coles Express business to Viva Energy has gone ‘very well’, and the next phase for the company is rebranding these sites as Reddy Express.

‘As we announced this year, once approved, OTR will be our leading convenience brand, which is planned to be rolled out across the network longer term and represents a world-class convenience offer matched with high-quality Shell fuels,’ said Mr Bouzo.

‘This is an important part of our journey to become an integrated fuel and convenience business.’

All Coles Express branding will be completely removed by December 2026, with most of the store conversions scheduled to be completed by the end of May 2025. For Coles Express customers, there's no need to worry. Reddy Express will continue to offer the same customer programs as its predecessor, including FlyBuys.

The rebranding is a light transformation of the current stores, with the Coles name in white and red simply replaced by the Reddy name in the same colours. The Shell name will still be prominently displayed at the stations, and Shell fuel will remain available at the pumps.

Key Takeaways

• Coles Express service stations are being phased out around Australia as the chain's owner, Viva Energy, replaces them with a new brand, Reddy Express.
• Viva's proposed acquisition of South Australian chain On The Run could see many Coles Expresses converted straight into OTR stores, pending regulatory approval.
• Should the acquisition proceed, Reddy Express and OTR outlets will operate alongside each other during the conversion process, with OTR becoming the leading brand.
• Reddy Express will offer the same customer programs as its predecessor, including FlyBuys.

You read it here, members! The next time you refill at the pumps, don't be surprised if the Coles Express brand you've always seen has changed to Reddy Express. So, what are your thoughts on these changes? Let us know in the comments below!

There goes our 4 cents per litre discount

 

[Ian Crane-Luff]

Last year, we reported that Coles had sold its fuel and convenience business, Coles Express, to Viva Energy for $300 million.

This decision by the supermarket giant came in the wake of significant losses suffered during the pandemic, prompting Coles to focus on its core businesses.

As part of this strategic shift, Coles Express service stations will gradually phase out across Australia, making way for a new brand introduced by Viva Energy.

On September 27, Viva Energy officially announced the launch of its new Reddy Express label, which will replace the existing Coles Express brand.

Moreover, Viva Energy's proposed acquisition of the South Australian chain On The Run (OTR) could lead to the transformation of many Coles Express locations into OTR stores.

View attachment 31029

Coles Express service stations will be rebranded as Reddy Express after the Viva Energy takeover. Credit: Viva Energy.

This move is part of Viva Energy's broader expansion plan and could further reshape the region's fuel and convenience retail landscape.

However, this acquisition, initially unveiled in April, still awaits regulatory approval from the Australian Competition and Consumer Commission (ACCC). The regulatory watchdog had initially set a decision date for September 21 but temporarily suspended its review timeline as it awaited crucial information from the parties involved.

Should the acquisition gain approval, Viva Energy envisions a period where Reddy Express and OTR outlets will co-exist during the transition, with the South Australian chain being the leading brand.

According to Jevan Bouzo, CEO of Viva Energy Convenience and Mobility, the transition of the Coles Express business to Viva Energy has gone ‘very well’, and the next phase for the company is rebranding these sites as Reddy Express.

‘As we announced this year, once approved, OTR will be our leading convenience brand, which is planned to be rolled out across the network longer term and represents a world-class convenience offer matched with high-quality Shell fuels,’ said Mr Bouzo.

‘This is an important part of our journey to become an integrated fuel and convenience business.’

All Coles Express branding will be completely removed by December 2026, with most of the store conversions scheduled to be completed by the end of May 2025. For Coles Express customers, there's no need to worry. Reddy Express will continue to offer the same customer programs as its predecessor, including FlyBuys.

The rebranding is a light transformation of the current stores, with the Coles name in white and red simply replaced by the Reddy name in the same colours. The Shell name will still be prominently displayed at the stations, and Shell fuel will remain available at the pumps.

Key Takeaways

• Coles Express service stations are being phased out around Australia as the chain's owner, Viva Energy, replaces them with a new brand, Reddy Express.
• Viva's proposed acquisition of South Australian chain On The Run could see many Coles Expresses converted straight into OTR stores, pending regulatory approval.
• Should the acquisition proceed, Reddy Express and OTR outlets will operate alongside each other during the conversion process, with OTR becoming the leading brand.
• Reddy Express will offer the same customer programs as its predecessor, including FlyBuys.

You read it here, members! The next time you refill at the pumps, don't be surprised if the Coles Express brand you've always seen has changed to Reddy Express. So, what are your thoughts on these changes? Let us know in the comments below!

Hopefully, it will not make any difference, I always run on Shell 98 at a slightly higher price due to the higher quality of the fuel mainly due to the quality additives and consistent octane rating, on the odd occasion I've had to use other brands such as BP my engine usually indicates a lower octane rating than claimed due to pinking effect

 

[IAN3005]

Last year, we reported that Coles had sold its fuel and convenience business, Coles Express, to Viva Energy for $300 million.

This decision by the supermarket giant came in the wake of significant losses suffered during the pandemic, prompting Coles to focus on its core businesses.

As part of this strategic shift, Coles Express service stations will gradually phase out across Australia, making way for a new brand introduced by Viva Energy.

On September 27, Viva Energy officially announced the launch of its new Reddy Express label, which will replace the existing Coles Express brand.

Moreover, Viva Energy's proposed acquisition of the South Australian chain On The Run (OTR) could lead to the transformation of many Coles Express locations into OTR stores.

View attachment 31029

Coles Express service stations will be rebranded as Reddy Express after the Viva Energy takeover. Credit: Viva Energy.

This move is part of Viva Energy's broader expansion plan and could further reshape the region's fuel and convenience retail landscape.

However, this acquisition, initially unveiled in April, still awaits regulatory approval from the Australian Competition and Consumer Commission (ACCC). The regulatory watchdog had initially set a decision date for September 21 but temporarily suspended its review timeline as it awaited crucial information from the parties involved.

Should the acquisition gain approval, Viva Energy envisions a period where Reddy Express and OTR outlets will co-exist during the transition, with the South Australian chain being the leading brand.

According to Jevan Bouzo, CEO of Viva Energy Convenience and Mobility, the transition of the Coles Express business to Viva Energy has gone ‘very well’, and the next phase for the company is rebranding these sites as Reddy Express.

‘As we announced this year, once approved, OTR will be our leading convenience brand, which is planned to be rolled out across the network longer term and represents a world-class convenience offer matched with high-quality Shell fuels,’ said Mr Bouzo.

‘This is an important part of our journey to become an integrated fuel and convenience business.’

All Coles Express branding will be completely removed by December 2026, with most of the store conversions scheduled to be completed by the end of May 2025. For Coles Express customers, there's no need to worry. Reddy Express will continue to offer the same customer programs as its predecessor, including FlyBuys.

The rebranding is a light transformation of the current stores, with the Coles name in white and red simply replaced by the Reddy name in the same colours. The Shell name will still be prominently displayed at the stations, and Shell fuel will remain available at the pumps.

Key Takeaways

• Coles Express service stations are being phased out around Australia as the chain's owner, Viva Energy, replaces them with a new brand, Reddy Express.
• Viva's proposed acquisition of South Australian chain On The Run could see many Coles Expresses converted straight into OTR stores, pending regulatory approval.
• Should the acquisition proceed, Reddy Express and OTR outlets will operate alongside each other during the conversion process, with OTR becoming the leading brand.
• Reddy Express will offer the same customer programs as its predecessor, including FlyBuys.

You read it here, members! The next time you refill at the pumps, don't be surprised if the Coles Express brand you've always seen has changed to Reddy Express. So, what are your thoughts on these changes? Let us know in the comments below!

The $O.04 Voucher was a ploy to get you to spend your hard-earned cash at their stores.

 

[Abby2]

We do not have Coles Express so it will not make a difference to me . I always check where the petrol is the cheapest with or without discount.

 

[Reaper123]

The petrol at shell is always so much more expensive, in Sydney always 20c a l

 

[Leenie]

We do not have Coles Express so it will not make a difference to me . I always check where the petrol is the cheapest with or without discount.

I find our independents are always cheaper

 

[BlackWolf]

Last year, we reported that Coles had sold its fuel and convenience business, Coles Express, to Viva Energy for $300 million.

This decision by the supermarket giant came in the wake of significant losses suffered during the pandemic, prompting Coles to focus on its core businesses.

As part of this strategic shift, Coles Express service stations will gradually phase out across Australia, making way for a new brand introduced by Viva Energy.

On September 27, Viva Energy officially announced the launch of its new Reddy Express label, which will replace the existing Coles Express brand.

Moreover, Viva Energy's proposed acquisition of the South Australian chain On The Run (OTR) could lead to the transformation of many Coles Express locations into OTR stores.

View attachment 31029

Coles Express service stations will be rebranded as Reddy Express after the Viva Energy takeover. Credit: Viva Energy.

This move is part of Viva Energy's broader expansion plan and could further reshape the region's fuel and convenience retail landscape.

However, this acquisition, initially unveiled in April, still awaits regulatory approval from the Australian Competition and Consumer Commission (ACCC). The regulatory watchdog had initially set a decision date for September 21 but temporarily suspended its review timeline as it awaited crucial information from the parties involved.

Should the acquisition gain approval, Viva Energy envisions a period where Reddy Express and OTR outlets will co-exist during the transition, with the South Australian chain being the leading brand.

According to Jevan Bouzo, CEO of Viva Energy Convenience and Mobility, the transition of the Coles Express business to Viva Energy has gone ‘very well’, and the next phase for the company is rebranding these sites as Reddy Express.

‘As we announced this year, once approved, OTR will be our leading convenience brand, which is planned to be rolled out across the network longer term and represents a world-class convenience offer matched with high-quality Shell fuels,’ said Mr Bouzo.

‘This is an important part of our journey to become an integrated fuel and convenience business.’

All Coles Express branding will be completely removed by December 2026, with most of the store conversions scheduled to be completed by the end of May 2025. For Coles Express customers, there's no need to worry. Reddy Express will continue to offer the same customer programs as its predecessor, including FlyBuys.

The rebranding is a light transformation of the current stores, with the Coles name in white and red simply replaced by the Reddy name in the same colours. The Shell name will still be prominently displayed at the stations, and Shell fuel will remain available at the pumps.

Key Takeaways

• Coles Express service stations are being phased out around Australia as the chain's owner, Viva Energy, replaces them with a new brand, Reddy Express.
• Viva's proposed acquisition of South Australian chain On The Run could see many Coles Expresses converted straight into OTR stores, pending regulatory approval.
• Should the acquisition proceed, Reddy Express and OTR outlets will operate alongside each other during the conversion process, with OTR becoming the leading brand.
• Reddy Express will offer the same customer programs as its predecessor, including FlyBuys.

You read it here, members! The next time you refill at the pumps, don't be surprised if the Coles Express brand you've always seen has changed to Reddy Express. So, what are your thoughts on these changes? Let us know in the comments below!

what about the Coles petrol discount vouchers?

 

[Tipsy]

The petrol at shell is always so much more expensive, in Sydney always 20c a litre more

thats how the cover the so called discount that was supposedly given.... they always increase before discount

 

[Duchess1234]

Last year, we reported that Coles had sold its fuel and convenience business, Coles Express, to Viva Energy for $300 million.

This decision by the supermarket giant came in the wake of significant losses suffered during the pandemic, prompting Coles to focus on its core businesses.

As part of this strategic shift, Coles Express service stations will gradually phase out across Australia, making way for a new brand introduced by Viva Energy.

On September 27, Viva Energy officially announced the launch of its new Reddy Express label, which will replace the existing Coles Express brand.

Moreover, Viva Energy's proposed acquisition of the South Australian chain On The Run (OTR) could lead to the transformation of many Coles Express locations into OTR stores.

View attachment 31029

Coles Express service stations will be rebranded as Reddy Express after the Viva Energy takeover. Credit: Viva Energy.

This move is part of Viva Energy's broader expansion plan and could further reshape the region's fuel and convenience retail landscape.

However, this acquisition, initially unveiled in April, still awaits regulatory approval from the Australian Competition and Consumer Commission (ACCC). The regulatory watchdog had initially set a decision date for September 21 but temporarily suspended its review timeline as it awaited crucial information from the parties involved.

Should the acquisition gain approval, Viva Energy envisions a period where Reddy Express and OTR outlets will co-exist during the transition, with the South Australian chain being the leading brand.

According to Jevan Bouzo, CEO of Viva Energy Convenience and Mobility, the transition of the Coles Express business to Viva Energy has gone ‘very well’, and the next phase for the company is rebranding these sites as Reddy Express.

‘As we announced this year, once approved, OTR will be our leading convenience brand, which is planned to be rolled out across the network longer term and represents a world-class convenience offer matched with high-quality Shell fuels,’ said Mr Bouzo.

‘This is an important part of our journey to become an integrated fuel and convenience business.’

All Coles Express branding will be completely removed by December 2026, with most of the store conversions scheduled to be completed by the end of May 2025. For Coles Express customers, there's no need to worry. Reddy Express will continue to offer the same customer programs as its predecessor, including FlyBuys.

The rebranding is a light transformation of the current stores, with the Coles name in white and red simply replaced by the Reddy name in the same colours. The Shell name will still be prominently displayed at the stations, and Shell fuel will remain available at the pumps.

Key Takeaways

• Coles Express service stations are being phased out around Australia as the chain's owner, Viva Energy, replaces them with a new brand, Reddy Express.
• Viva's proposed acquisition of South Australian chain On The Run could see many Coles Expresses converted straight into OTR stores, pending regulatory approval.
• Should the acquisition proceed, Reddy Express and OTR outlets will operate alongside each other during the conversion process, with OTR becoming the leading brand.
• Reddy Express will offer the same customer programs as its predecessor, including FlyBuys.

You read it here, members! The next time you refill at the pumps, don't be surprised if the Coles Express brand you've always seen has changed to Reddy Express. So, what are your thoughts on these changes? Let us know in the comments below!

Lot of garages are being bouught from a country overseas give you one guess starts with (C) AUSTRALIA WILL GRADUALLY
BE OWNED BY ANOTHER COUNTTRY IN YEARS TO COME

 

[Abby2]

Lot of garages are being bouught from a country overseas give you one guess starts with (C) AUSTRALIA WILL GRADUALLY
BE OWNED BY ANOTHER COUNTTRY IN YEARS TO COME

Sadly you are right