Suppose you’ve wandered down the bakery aisle at Coles lately. In that case, you might have noticed a new showstopper sitting pretty on the shelf: a decadent, double-layered pistachio cake that’s got everyone talking.

But it’s not just the cake’s creamy pistachio buttercream or its generous sprinkle of crushed nuts that’s turning heads—it’s the price tag.

At a whopping $40, this cake has left many shoppers gobsmacked, with some even wondering if they’ve accidentally strolled into a high-end patisserie instead of their local supermarket!


Coles’ new pistachio cake weighs in at a hefty 1.2kg and promises to serve up to 18 people.

It’s filled and topped with pistachio cream cheese buttercream and finished with a flourish of chopped pistachios.

Sounds delicious, right? But when you compare it to the classic Coles mud cake, which costs just $6.60, it’s easy to see why some customers are experiencing a bit of sticker shock.


So, what’s behind the eye-watering price? For starters, pistachios are one of the most expensive nuts on the market, and right now, they’re in exceptionally high demand.

The recent global pistachio craze, sparked by the viral Dubai chocolate bar trend, has sent prices soaring. Social media has been awash with videos of pistachio-laden desserts, and now everyone from luxury chocolatiers to doughnut shops is jumping on the bandwagon.

The pistachio trend has become so popular that it’s even contributed to a worldwide shortage, with nut traders reporting that supplies are 'tapped out' as manufacturers scramble to keep up.


Coles has clearly decided to ride this wave, launching their own 'viral' pistachio cake and promoting it as the ultimate treat for special occasions.

In a recent video, Coles described the cake as 'so tasty and creamy,' with hand-decorated buttercream and a satisfying crunch from the pistachio topping.

'Our pistachio dreams have come true,' they declared.

But not everyone is convinced that the cake is worth the splurge.

'It’s $40, though. I can go to a cake shop for that money,' one shopper pointed out.

Another said, 'It may look tasty and creamy, but I cannot justify $40 for that cake.'

Others admitted they were waiting for a yellow clearance sticker before taking the plunge, hoping to snag the cake at a discount as it nears its expiry date.

Still, there are plenty of pistachio fans who say the cake is worth every cent. 'I absolutely loved it,' one customer raved.

'The cake is super soft and moist, and the buttercream is delicious,' said another, describing it as a 'must try if you love anything pistachio.'

Sydney woman Rose, who reviewed the cake online, called it 'the best pistachio collab yet' and praised its generous size.

The pistachio trend isn’t limited to Coles, either. Swiss chocolate giant Lindt has released its Dubai-style chocolate bar for $20, and Krispy Kreme Australia’s limited-edition Pistachio Overload Doughnut was an instant sell-out.

The demand for pistachio-flavoured treats is so strong that it’s even been blamed for the recent spike in pistachio prices worldwide.

So, is the Coles pistachio cake worth the $40 price tag? That depends on your perspective—and your love for pistachios.

If you’re looking for a show-stopping dessert to impress your guests, or you’re a die-hard pistachio fan, it might just be worth the splurge.

But if you’re watching your budget, you might want to wait for a markdown or stick with the classic mud cake.
Have you tried the new Coles pistachio cake? Do you think it’s worth the price, or is it just another example of supermarket prices getting out of hand? And what’s the most you’d be willing to pay for a cake from the supermarket? Share your thoughts and experiences in the comments below.

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