Coles’ “As Seen On” aisle makes it easy for you to find trending items on social media!
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Aussie supermarkets have embraced the world of social media, and now Coles has launched a new aisle section called ‘As Seen On’ in recognition of products that are ‘trending’ on various platforms…
Shoppers can now head to the “As Seen On” section if they’re looking for products that they’ve seen on TikTok or Instagram. Coles wanted to give social media savvy customers their pick of the popular items - and it no doubt hopes to boost sales off the back of this free advertising.
Image Credit: @colessupermarkets
As countless recipes and DIY projects continue to take social media platforms by storm, the way shoppers purchase items has changed, with the hottest recipes and products stealing the attention of users and leading to an increase in Google search volumes.
Coles discovered a connection between Google searches and its internal search queries on its Coles Online website.
Coles senior marketing manager and TikTok fanatic, Stephanie Oh, shared that the Coles TikTok account will feature new products, sustainable tips and tricks, recipe hacks, and more.
“We’re passionate about our stores, our people and our Own Brand Coles Products – and especially about helping feed Aussie families sustainably today and into the future, this will be a strong feature of our Tiktok content,” Oh said.
“We’re going to be fun to follow as you’ll always learn something new, or get hyped about something you’ve just seen from Coles. But it won’t just be us talking about ourselves, we’ll be talking to customers and making loads of content based on these conversations.”
Coles made the decision to join the platform when the #tiktokmademebuyit hashtag hit over 10 billion views and #colesfinds hit a whopping one million views. They officially launched their TikTok account on March 31st.
“Finally I’ve been waiting for Coles TikTok!” one user said excitedly.
A total of 66 percent of users agreed that TikTok played a role in their decision on what to buy, while 74 per cent said that the platform prompted them to look up a featured product or brand online. Coles looks forward to inspiring shoppers in the “As Seen On” aisle.
And if you’re excited about the upcoming aisle at this point, we’ve got to let you in on one last little secret… it’s not real.
“As much as we would love to put our salmon in the same aisle as our pesto and our pasta, we might just leave it in the fridge,” Stephanie Oh said.
“When we recognised the launch of our TikTok channel coincided with April Fool’s Day, we couldn’t resist. As much as our customers would love an ‘As Seen On TikTok’ aisle, our products will stay where they are, for now. Our friendly Coles team members can point all TikTok trend lovers to your favourite product locations in-store. Happy shopping!”
Hey, don’t blame us! We fell for it too. Check out how convincing Coles’ prank is below:
Video Credit: @colessupermarkets
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