Classic style for less: Target shoppers discover $60 Ugg boots dupe

It won’t be long until it’s winter again, and with it comes the desire for warm, plush comfort–especially for our feet.

Many Aussies have that classic Ugg boot in their winter wardrobe, known for its sheepskin warmth and casual style. What if you can get that at a more affordable price tag?


While having this footwear as a closet staple, its cost–which is estimated at around $240–can get a little discouraging.

Thankfully, a shopper from Gold Coast found an affordable substitute.

Jemma from the Gold Coast couldn't contain her excitement after stumbling upon these snug saviours.

'Stop what you are doing and run to Target!' she exclaimed.

This created a buzz among fellow shoppers, many eager to snatch up their pairs before the impending 'sold out' sign popped out.


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Target’s inexpensive Ugg boots dupes caught the eye of shoppers on the hunt for their next bargain buys. Image Credit: Target


Target has rolled out not one but four budget-friendly versions of Ugg shoes.

The lineup includes a button boot ($60), a closed slipper ($45), an open-back slipper ($35), and a tiny ankle boot ($60).

'These aren't the expensive brand, but they will last forever,' a shopper reviewed. 'Target has these every year, and last year it sold out of all the popular sizes quite quickly.'

Other shoppers also gave glowing reviews, with some humorously declaring they could wear them anywhere.

‘I love my Target Uggs, I want to wear them to the club. Please don't make me take them off!’ a young woman posted on social media.


People are also impressed with the quality and comfort of the viral Ugg dupes, stating they feel 'exactly' like the more expensive brands.

‘Great everyday basics. So comfortable and great quality,’ one commented.

Some shoppers advised that it’s always better to try them on before you buy.


The boots, available in versatile colours like brown, pink, and grey, are trending not just in adult sizes but also in kids’ variations—getting parents swept up in the frantic dash to find a pair for their young ones.

‘I wanted to buy the toddler ones for my son last year, but they sold out!’ a mum shared in disappointment.

Key Takeaways
  • Target Australia has launched affordable alternatives to the classic Ugg boots, priced at $60 compared to the original's $240.
  • Shoppers are highly satisfied with the comfort and quality of these budget-friendly boots, with some saying they feel just like the originals.
  • The affordable Ugg-style footwear is selling out quickly, indicating high demand, and is available in multiple styles at Target.
  • Customers suggest trying on the boots in-store due to sizing concerns, and the range includes a variety of colours and types for both adults and children.

Are you also a fan of the classic Ugg boots? What are your thoughts on this budget-friendly alternative? Share your thoughts below!
 
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Reactions: Jen Avo and Petra
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Haven't shopped in Target, since they removed our local store,
Same here. We had a Target Country, they took it away and replaced it with a useless amart Hub which seems to stock the dregs from the full sized Kamarts.
 
Good for the price but not real wool, synthetic. What ever you prefer for the price. I like wool our uggies have last many years
 

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