Cheers to these inspiring women (and the brands they built!)
By
Aubrey Razon
- Replies 2
This International Women’s Day, we’re celebrating the powerhouse women behind some of our favourite brands!
These female founders are changing the game from glow-boosting skincare to convenient hair tools and nourishing treats for you and your pets.
Ready to shop, support, and feel inspired? Let’s dive in!
Inspired by her puppy, Louie, Arianne knew firsthand that pet owners wanted pet food they could trust, with a focus on natural, top-quality ingredients paired with clinical expertise.
‘In researching what to buy for my puppy Louie to eat, I found that nothing satisfied me,’ Arianne said. ‘Often, the larger the company the worse the quality, and many of the smaller brands were not tried and tested, but rather passion projects without the clinical expertise.’
After learning that 80% of dogs develop dental disease by age three, she first launched Dental Sticks to help dogs live healthier, happier lives*.
Bell & Bone is now taking pet wellness even further with their brand-new Healthy Treats range*, designed to support your pup’s health from nose to tail.
And it’s not just dog owners who are in luck with Arianne introducing a new range of cat products* to ensure our feline friends don’t miss out on the benefits.
These aren’t your average dog treats*.
Each variety in the Healthy Treats line* is packed with powerhouse ingredients like collagen, vitamins, and minerals to target specific health needs.
Choose from Beef & Turmeric* for joint support, Duck & Fibre* for weight management, and Tuna & Seaweed* for skin, coat, and nail health – or spoil your pup with the Healthy Treats Bundle*!
With rave reviews from happy pet parents, these treats quickly become a favourite across Australia.
Shop Bell & Bone here.*
Another standout is Kissed Earth*. Founded by Rachael Finch in August 2019, this Aussie wellness brand is all about making health delicious, and their Bliss Superfood Hot Chocolate* is proof.
With just 24 calories per serving, it’s packed with powerhouse ingredients like prebiotic fibre, probiotics, Reishi mushroom, and Elderberry extract to support gut health, immunity, and stress relief—all while satisfying those chocolate cravings.
But Kissed Earth* doesn't stop there.

If you're after a glow from the inside out, their Brilliance Collagen* is a must-try for skin, joint, and bone support.
For a plant-based protein boost, check out Replenish Vegan Protein*, or get your daily dose of greens with Balance Super Greens*.
Speaking on how Kissed Earth came to be, Rachael said, ‘Michael and I went on a quest to find which products on the market were, in fact, the best quality and which we could, hand on heart, recommend to our community. However, we made some shocking discoveries throughout this process and simply were not happy recommending anything that was currently on the market.’
‘That’s when we decided to source and make our own – so we could truly know what was inside and ultimately feel comfortable giving it to our own family. What started as a personal mission to find the best quality bovine collagen, has grown into a journey to bring you a holistic range of superior quality products designed for anyone looking to boost their health and wellbeing, naturally.’ she continued.
With a growing range of 33 products across collagen, supplements, skincare, and pet health, it’s easy to find something that fits perfectly into your routine.
Shop Kissed Earth’s range here*.
Rounding out our favourite women-owned brands this International Women’s Day is Little Bay Beauty*, an Aussie business born on the Sunshine Coast, bringing spa-worthy self-care straight to your home.
Their luxurious Body Polish collection* features nature-powered blends like Himalaya and Sea Salt*, Roman Chamomile and Sandalwood*, and Honey Myrtle and Buddha Wood*, designed to exfoliate, detoxify, and leave your skin silky smooth.

Follow up your scrub with the ultra-nourishing Rejuvenation Body Oil* for a hydration boost that smells as divine as it feels.
‘Our brand was founded on the belief that healthy skin starts with nature, and that you don't need harsh chemicals, animal products and synthetic ingredients to achieve nourished, glowing skin.’ said Little Bay Beauty’s founder, Bertha.
Every product at Little Bay Beauty* is handcrafted in small batches using organic ingredients and no nasties – so even sensitive skin can indulge without worry.
Shop Little Bay Beauty’s range here.*
Founded by Tara Simich, Mermade Hair* has become famous for its iconic Hair Waver*, the tool behind those effortless, beachy waves we all love.
‘I just thought to myself how cool it would be if my old crimper from the ’90s could be bigger so it could have a nice modern wave rather than these kinds of zigzaggy little crimps of the ’90s,’ said Tara.
‘So it really was born out of that. I just really wanted something to kind of solve that problem.’

But the innovation doesn’t stop there – Tara’s range now includes must-haves like the Thermal Brush* for smooth volume, the Wax Stick* for taming flyaways, and the Jumbo No-Crease Clips* to keep hair in place while you style.
If you’ve been considering upgrading your hair routine, now’s the time—from March 4–8, Mermade Hair is offering 20% off sitewide as part of its Click Frenzy sale!*
What we love most about Mermade Hair* is how they’ve made salon-quality styling tools and haircare products easy and accessible.
Whether it’s the Blow Dry Brush* for that fresh-from-the-salon bounce, the travel-friendly Double Waver*, or the heat-protecting Mermade Primer*, there’s something for every hair type and style.
Plus, with a strong focus on sustainability – using recycled materials and clean ingredients – this is a brand you can feel good supporting while achieving gorgeous, healthy hair.
Shop Mermade Hair’s range here.*
Proudly First Nations and women-led, Thirsty Turtl* is bringing a fresh approach to skincare by combining native Australian botanicals with innovative, science-backed ingredients.
Their products are designed with sensitive and sun-damaged skin in mind, making them perfect for our Aussie climate.

Favourites like the Desert Glow Brightening Gel-Crème*, Forest Therapy Balancing Cream Foam Cleanser*, and Pacific Dusk Overnight Barrier Cream* are already earning glowing reviews for delivering hydration, protection, and that healthy skin glow.
If you're looking for an easy way to overhaul your skincare routine, their Core Routine Bundle* has you covered with a simple three-step system. The Minis Set* is perfect for travel or trying out the range before committing to full-size.
By supporting Thirsty Turtl*, you’re treating your skin with clean, effective products and backing an inspiring team of women leading the way for greater diversity and representation in the beauty industry.
Shop Thirsty Turtl’s range here.*
So, whether you're stocking up on treats for yourself or a remarkable woman in your life, these Aussie businesses have everything you need to feel and look your best this International Women's Day.
Here's to supporting women-owned businesses, celebrating innovation, and treating ourselves along the way – because we (and YOU) deserve it!
This International Women’s Day, let’s champion the women who create, innovate, and improve our everyday routines.
Whether you’re looking for glowing skin, fabulous hair, nourishing your body, or caring for your pets, these incredible female-founded brands have you covered. So shop, support, and celebrate the women behind the magic!
And, of course, a shout-out to our own wonderful co-founder @Maddison Dwyer —without you, none of this would exist!
Which women-owned brand are you most excited to try, or do you have a favourite we should add to our list? Let us know in the comments below!
*Please note, members, that this is a sponsored article. All content of ours that has an asterisk next to it means we may get a commission when you click on a link—at no cost to you! We do this to assist with the costs of running the SDC. Thank you!
These female founders are changing the game from glow-boosting skincare to convenient hair tools and nourishing treats for you and your pets.
Ready to shop, support, and feel inspired? Let’s dive in!
- Bell & Bone*
- Girls Get Off
- Kissed Earth*
- Little Beauty Bay*
- Mermade Hair*
- NORMAL
- Seniors Discount Club
- Thirsty Turtl*
Bell & Bone*
Leading the pack of incredible women-owned brands is Bell & Bone* – founded by Arianne in Melbourne back in 2018.Inspired by her puppy, Louie, Arianne knew firsthand that pet owners wanted pet food they could trust, with a focus on natural, top-quality ingredients paired with clinical expertise.
‘In researching what to buy for my puppy Louie to eat, I found that nothing satisfied me,’ Arianne said. ‘Often, the larger the company the worse the quality, and many of the smaller brands were not tried and tested, but rather passion projects without the clinical expertise.’
After learning that 80% of dogs develop dental disease by age three, she first launched Dental Sticks to help dogs live healthier, happier lives*.
Bell & Bone is now taking pet wellness even further with their brand-new Healthy Treats range*, designed to support your pup’s health from nose to tail.
And it’s not just dog owners who are in luck with Arianne introducing a new range of cat products* to ensure our feline friends don’t miss out on the benefits.
These aren’t your average dog treats*.
Each variety in the Healthy Treats line* is packed with powerhouse ingredients like collagen, vitamins, and minerals to target specific health needs.
Choose from Beef & Turmeric* for joint support, Duck & Fibre* for weight management, and Tuna & Seaweed* for skin, coat, and nail health – or spoil your pup with the Healthy Treats Bundle*!
With rave reviews from happy pet parents, these treats quickly become a favourite across Australia.
Shop Bell & Bone here.*
Kissed Earth*
From keeping our pups healthy with Bell & Bone’s Healthy Treats* to looking after our own well-being, we love supporting women-owned brands that make a difference in our everyday lives.Another standout is Kissed Earth*. Founded by Rachael Finch in August 2019, this Aussie wellness brand is all about making health delicious, and their Bliss Superfood Hot Chocolate* is proof.
With just 24 calories per serving, it’s packed with powerhouse ingredients like prebiotic fibre, probiotics, Reishi mushroom, and Elderberry extract to support gut health, immunity, and stress relief—all while satisfying those chocolate cravings.
But Kissed Earth* doesn't stop there.

Cheers to feeling good and looking radiant with Kissed Earth's beauty-boosting powders! Image credit: Kissed Earth*.
If you're after a glow from the inside out, their Brilliance Collagen* is a must-try for skin, joint, and bone support.
For a plant-based protein boost, check out Replenish Vegan Protein*, or get your daily dose of greens with Balance Super Greens*.
Speaking on how Kissed Earth came to be, Rachael said, ‘Michael and I went on a quest to find which products on the market were, in fact, the best quality and which we could, hand on heart, recommend to our community. However, we made some shocking discoveries throughout this process and simply were not happy recommending anything that was currently on the market.’
‘That’s when we decided to source and make our own – so we could truly know what was inside and ultimately feel comfortable giving it to our own family. What started as a personal mission to find the best quality bovine collagen, has grown into a journey to bring you a holistic range of superior quality products designed for anyone looking to boost their health and wellbeing, naturally.’ she continued.
With a growing range of 33 products across collagen, supplements, skincare, and pet health, it’s easy to find something that fits perfectly into your routine.
Shop Kissed Earth’s range here*.
Little Bay Beauty*
And why stop at feeling good on the inside when you can treat your skin to something just as special?Rounding out our favourite women-owned brands this International Women’s Day is Little Bay Beauty*, an Aussie business born on the Sunshine Coast, bringing spa-worthy self-care straight to your home.
Their luxurious Body Polish collection* features nature-powered blends like Himalaya and Sea Salt*, Roman Chamomile and Sandalwood*, and Honey Myrtle and Buddha Wood*, designed to exfoliate, detoxify, and leave your skin silky smooth.

Clean, conscious, and coastal – Little Bay Beauty brings nature straight to your skin. Image credit: Little Bay Beauty*.
Follow up your scrub with the ultra-nourishing Rejuvenation Body Oil* for a hydration boost that smells as divine as it feels.
‘Our brand was founded on the belief that healthy skin starts with nature, and that you don't need harsh chemicals, animal products and synthetic ingredients to achieve nourished, glowing skin.’ said Little Bay Beauty’s founder, Bertha.
Every product at Little Bay Beauty* is handcrafted in small batches using organic ingredients and no nasties – so even sensitive skin can indulge without worry.
Shop Little Bay Beauty’s range here.*
Mermade Hair*
Next on our list of incredible women-led brands to celebrate this International Women’s Day is Mermade Hair*, the Aussie favourite that’s completely transforming how we style our locks.Founded by Tara Simich, Mermade Hair* has become famous for its iconic Hair Waver*, the tool behind those effortless, beachy waves we all love.
‘I just thought to myself how cool it would be if my old crimper from the ’90s could be bigger so it could have a nice modern wave rather than these kinds of zigzaggy little crimps of the ’90s,’ said Tara.
‘So it really was born out of that. I just really wanted something to kind of solve that problem.’

From salon-quality tools to cute clips, Mermade Hair has everything you need to glow up. Image credit: Mermade Hair*.
But the innovation doesn’t stop there – Tara’s range now includes must-haves like the Thermal Brush* for smooth volume, the Wax Stick* for taming flyaways, and the Jumbo No-Crease Clips* to keep hair in place while you style.
If you’ve been considering upgrading your hair routine, now’s the time—from March 4–8, Mermade Hair is offering 20% off sitewide as part of its Click Frenzy sale!*
What we love most about Mermade Hair* is how they’ve made salon-quality styling tools and haircare products easy and accessible.
Whether it’s the Blow Dry Brush* for that fresh-from-the-salon bounce, the travel-friendly Double Waver*, or the heat-protecting Mermade Primer*, there’s something for every hair type and style.
Plus, with a strong focus on sustainability – using recycled materials and clean ingredients – this is a brand you can feel good supporting while achieving gorgeous, healthy hair.
Shop Mermade Hair’s range here.*
Thirsty Turtl*
And to finish our International Women's Day celebration of some of our favourite female-founded brands, we couldn’t go past Thirsty Turtl*.Proudly First Nations and women-led, Thirsty Turtl* is bringing a fresh approach to skincare by combining native Australian botanicals with innovative, science-backed ingredients.
Their products are designed with sensitive and sun-damaged skin in mind, making them perfect for our Aussie climate.

For sensitive skin and sunny days, Thirsty Turtl has your glow covered. Image credit: Thirsty Turtl*.
Favourites like the Desert Glow Brightening Gel-Crème*, Forest Therapy Balancing Cream Foam Cleanser*, and Pacific Dusk Overnight Barrier Cream* are already earning glowing reviews for delivering hydration, protection, and that healthy skin glow.
If you're looking for an easy way to overhaul your skincare routine, their Core Routine Bundle* has you covered with a simple three-step system. The Minis Set* is perfect for travel or trying out the range before committing to full-size.
By supporting Thirsty Turtl*, you’re treating your skin with clean, effective products and backing an inspiring team of women leading the way for greater diversity and representation in the beauty industry.
Shop Thirsty Turtl’s range here.*
So, whether you're stocking up on treats for yourself or a remarkable woman in your life, these Aussie businesses have everything you need to feel and look your best this International Women's Day.
Here's to supporting women-owned businesses, celebrating innovation, and treating ourselves along the way – because we (and YOU) deserve it!
Key Takeaways
- Support incredible women-owned Australian brands this International Women’s Day, like Bell & Bone*, Kissed Earth*, Little Bay Beauty*, Mermade Hair*, and Thirsty Turtl*.
- Upgrade your beauty routine with standout products like the Thirsty Turtl Desert Glow Brightening Gel-Crème* and Mermade Hair Thermal Brush*.
- Boost your health and wellness with Kissed Earth’s natural supplements* and Little Bay Beauty’s marine collagen*.
- Treat your furry friend with Bell & Bone’s healthy dental sticks and training treats*.
- Every purchase helps empower women in business and support female entrepreneurship—because shopping small makes a big difference!
This International Women’s Day, let’s champion the women who create, innovate, and improve our everyday routines.
Whether you’re looking for glowing skin, fabulous hair, nourishing your body, or caring for your pets, these incredible female-founded brands have you covered. So shop, support, and celebrate the women behind the magic!
And, of course, a shout-out to our own wonderful co-founder @Maddison Dwyer —without you, none of this would exist!
Which women-owned brand are you most excited to try, or do you have a favourite we should add to our list? Let us know in the comments below!
*Please note, members, that this is a sponsored article. All content of ours that has an asterisk next to it means we may get a commission when you click on a link—at no cost to you! We do this to assist with the costs of running the SDC. Thank you!
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