Cheers to sustainability! Coles turns unsold peaches and bread into DELICIOUS craft beer
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Food waste is a massive issue across the globe and its harmful impacts are often overlooked. In a single year, Australia wastes around 7.6 million tonnes of food across the supply and consumption chain. This translates to about 312 kilograms per person or $2000 per household. To add to that, food waste costs the Australian economy over $36 billion annually.
The good news is that a handful of companies are now doing their part to try to minimise this. Hopping on that list is Coles – and the way they are doing it will certainly make you say ‘cheers!’
Coles Liquor revealed that a brand new craft beer will soon be hitting the supermarket’s shelves, with a promise to help close the loop on food waste.
Image Credit: Yahoo! Lifestyle
They teamed up with a Melbourne-based beer label, Local Brewing Co, to create a unique ‘sour’ style craft beer that will be available for purchase in Liqourland and First Choice Liquor Market stores later this year.
Using surplus peaches and bread from the supermarket, the White Peach Surplus Sour came into view, joining its triumphant predecessor the Watermelon Sour which was brewed using unsold bread and watermelons.
Coles Liquor General Manager of Merchandise Brad Gorman said that craft beer enthusiasts are always keeping an eye out for fresh and creative releases, and Coles is delighted to answer their prayers.
“We work closely with the craft brewers and focus on emerging beer styles that we know have momentum behind them like sour beers or hazy pale ales, as was the case with our very popular Blood Orange Hazy Pale Ale – a collaboration between our craft brand Tinnies and Melbourne craft brewer Moon Dog,” Gorman said.
Gorman also mentioned that he was proud that the product comes with a good cause, minimising food waste by utilising a brilliant brewing process.
“The secret ingredient for the Surplus Sour range is that it’s closing the loop on fresh produce by finding a new use for unsold fruit and excess Coles bread, as well as forging a new route to market for fruit growers such as Cutri Fruit, which provided the white peach juice to Local Brewing Co.” he added.
White peach grower Gaethan Cutri took notice of Coles’ initiative and commitment to transforming excess fruit, saying the act signifies a generational shift among growers.
“Sustainability isn’t just about your environmental footprint, it’s also about the outlook for our agricultural business,” he said. “Partnerships like this forge new revenue paths for our operation and keep a sense of excitement alive as we see our imperfect or unsold fruit transition into something new and enjoyable.”
But Coles’ repurposing of unsold products isn’t the only good thing about Coles’ latest craft beer. Their partner Local Brewing Co also made a touching commitment to those in need.
The founder of Local Brewing Co, Sam Harris. Image Credit: Swift Telecast
For every can of White Peach Surplus Sour sold, Local Brewing Co vows to donate the equivalent of one meal to national community partners SecondBite, who are supporting Aussies going through a rough patch.
The founder of Local Brewing Co, Sam Harris, explained that customers have recently developed a sense of awareness about the impact of their purchases and that the launch of the Surplus Sour beer range provides an opportunity for others to do good.
“Customers want to know how our business is impacting the environment and the community, and most importantly, they want to feel like their purchases are having a positive impact,” Mr Harris said.
“The Watermelon Surplus Sour allowed us to scale up our giving and we’re thrilled to launch the second sour in collaboration with Coles Liquor under the Surplus Sour brand. It feels like we’re playing a meaningful role in closing the loop on food waste by making an exceptional sour, and that feels like a great outcome for our customers and the environment.”
Cracking open a cold one with the boys (and girls!) won’t ever be the same after this! Here’s to making meaningful choices one beer at a time.
Want to learn more about Australia’s growing food waste problem? Watch the video below!
Video Credit: 7News Australia