Change to essential Coles offering is under fire: 'Very poorly designed'
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Changes are part and parcel of the Aussie consumer experience.
Every once in a while, something comes along that has many people thinking about how advancements truly serve to make our lives better.
And then there are the ones that leave customers shaking their heads in dismay.
Supermarket giant Coles is in trouble with their shoppers because of a big change the supermarket chain recently made to a service offered in their stores across Australia.
Sharing on social media, disgruntled shoppers have spoken out about the grocery store's introduction of the so-called 'Sustainability Baskets'.
These handy hand baskets are very different from the traditional baskets we're used to seeing in the store.
Unlike the usual plastic baskets that Coles uses, these special ones are made in Australia from 100% recycled plastic as part of the retailer’s push towards sustainability.
But while it's great to hear that Coles is doing its part to promote a greener and more sustainable way of life, some shoppers have taken issue with the design of the baskets — it appears they’re too large!
Outraged customers have said that the baskets are many times bigger than the existing versions, making it 'very difficult' and even 'impossible' to carry.
It's not just the size that's the problem. Apparently, the new baskets also feature just one large handle, instead of two smaller ones.
‘It was good to see that the baskets are now made from a percentage of recycled bottles. Unfortunately, the baskets are larger and very difficult to carry,’ one customer said.
Another customer was so irked that she posted a message to Coles on Facebook.
‘Just dropping by to say I hate — and that’s a word I don’t often use — your new red baskets,’ she said.
‘Seriously, just one handle on them? I have to hold it over my arm as a lot of people do, I can’t hold the basket with my hands and fingers due to osteoarthritis.’
‘Everything in them due to gravity goes to one end, because of that, it’s impossible to carry and the basket leans out further than close to me…’
‘As you are going around the aisles one has to be careful not to knock into anyone or disturb the end displays, I really think a man must’ve designed the new baskets.’
‘What the h*** have you done with the baskets?’, another irate shopper told Coles. ‘The new design is just awful. Did you have anyone in the team look at ergonomics?’
‘They’re awful to carry, large, clunky, and now the widest part sticks out from your body as you carry it causing issues manoeuvring around the store.’
‘WTF were the design team thinking?! Smaller people are going to have great difficulty carrying them. Very poorly designed.’
Meanwhile, other shoppers were unmoved by the complaints.
‘So use a trolley,’ one said in response.
Coles caught wind of the negative feedback on their new baskets and assured shoppers that they were tested before release.
‘The baskets have undergone rigorous testing and have been largely well received, with some customers describing them as a stronger and more durable option,’ a spokesperson said.
‘Our Sustainability Baskets are an example of our Together to Zero waste ambitions and proof we are committed to working with industry partners to find sustainable solutions and move towards a circular economy.’
‘Our Sustainability Baskets are Australian-made from 100% recycled milk bottles, saving the equivalent of eighteen 2L milk bottles from landfill for each basket made.’
In a separate response, Coles also said they’re taking note of feedback on their Sustainability Baskets.
Hopefully, some tweaks are made especially for our seniors who may find the new design hard to use!
On a related note, this isn’t the first time a supermarket has come under fire for in-store services.
Just months ago Woolies was criticised by one shopper whose local branch had been lacking in the hygiene department.
In images they uploaded on social media, the baskets they came across were smeared with some sort of reddish-brown residue and looked like they hadn’t seen a proper wipe in a long time.
For their part Woolies took note of the shopper’s nasty discovery and said they would investigate the matter.
If you have time, you might want to find out why one famous Aussie chef was in stitches after an incident also involving Coles’ shopping baskets.
You could also find out what the real purpose of those odd hooks on the backs of shopping carts is. Clue: it’s not for a roast chook!
So, what are your thoughts on Coles’ new Sustainability Baskets? Have you had the chance to try them out? How would you compare it to their old baskets?
Tell us your thoughts below!
Every once in a while, something comes along that has many people thinking about how advancements truly serve to make our lives better.
And then there are the ones that leave customers shaking their heads in dismay.
Supermarket giant Coles is in trouble with their shoppers because of a big change the supermarket chain recently made to a service offered in their stores across Australia.
Sharing on social media, disgruntled shoppers have spoken out about the grocery store's introduction of the so-called 'Sustainability Baskets'.
These handy hand baskets are very different from the traditional baskets we're used to seeing in the store.
Unlike the usual plastic baskets that Coles uses, these special ones are made in Australia from 100% recycled plastic as part of the retailer’s push towards sustainability.
But while it's great to hear that Coles is doing its part to promote a greener and more sustainable way of life, some shoppers have taken issue with the design of the baskets — it appears they’re too large!
Outraged customers have said that the baskets are many times bigger than the existing versions, making it 'very difficult' and even 'impossible' to carry.
It's not just the size that's the problem. Apparently, the new baskets also feature just one large handle, instead of two smaller ones.
‘It was good to see that the baskets are now made from a percentage of recycled bottles. Unfortunately, the baskets are larger and very difficult to carry,’ one customer said.
Another customer was so irked that she posted a message to Coles on Facebook.
‘Just dropping by to say I hate — and that’s a word I don’t often use — your new red baskets,’ she said.
‘Seriously, just one handle on them? I have to hold it over my arm as a lot of people do, I can’t hold the basket with my hands and fingers due to osteoarthritis.’
‘Everything in them due to gravity goes to one end, because of that, it’s impossible to carry and the basket leans out further than close to me…’
‘As you are going around the aisles one has to be careful not to knock into anyone or disturb the end displays, I really think a man must’ve designed the new baskets.’
‘What the h*** have you done with the baskets?’, another irate shopper told Coles. ‘The new design is just awful. Did you have anyone in the team look at ergonomics?’
‘They’re awful to carry, large, clunky, and now the widest part sticks out from your body as you carry it causing issues manoeuvring around the store.’
‘WTF were the design team thinking?! Smaller people are going to have great difficulty carrying them. Very poorly designed.’
Meanwhile, other shoppers were unmoved by the complaints.
‘So use a trolley,’ one said in response.
Key Takeaways
- Coles supermarket is facing criticism from customers over its new 'Sustainability Baskets'.
- Critics claim the new baskets are larger than the existing versions, and feature just one large handle.
- Customers have complained that the single handle makes the new baskets 'very difficult' and 'impossible' for them to carry.
- A Coles spokesperson said the new baskets have undergone stringent testing and have been 'largely well received'.
- Nonetheless, the retailer has also indicated it's taking note of feedback on their new baskets.
‘The baskets have undergone rigorous testing and have been largely well received, with some customers describing them as a stronger and more durable option,’ a spokesperson said.
‘Our Sustainability Baskets are an example of our Together to Zero waste ambitions and proof we are committed to working with industry partners to find sustainable solutions and move towards a circular economy.’
‘Our Sustainability Baskets are Australian-made from 100% recycled milk bottles, saving the equivalent of eighteen 2L milk bottles from landfill for each basket made.’
In a separate response, Coles also said they’re taking note of feedback on their Sustainability Baskets.
Hopefully, some tweaks are made especially for our seniors who may find the new design hard to use!
On a related note, this isn’t the first time a supermarket has come under fire for in-store services.
Just months ago Woolies was criticised by one shopper whose local branch had been lacking in the hygiene department.
In images they uploaded on social media, the baskets they came across were smeared with some sort of reddish-brown residue and looked like they hadn’t seen a proper wipe in a long time.
For their part Woolies took note of the shopper’s nasty discovery and said they would investigate the matter.
If you have time, you might want to find out why one famous Aussie chef was in stitches after an incident also involving Coles’ shopping baskets.
You could also find out what the real purpose of those odd hooks on the backs of shopping carts is. Clue: it’s not for a roast chook!
So, what are your thoughts on Coles’ new Sustainability Baskets? Have you had the chance to try them out? How would you compare it to their old baskets?
Tell us your thoughts below!