We often associate brands with their iconic packaging. These brands have become so memorable that their packages are now part of our cultural landscape. We see them everywhere we go, and they have become a part of our lives.

For example, Cadbury is known for its purple packaging. This colour has become synonymous with the brand, and it is one of the most recognisable colours in the world. When we see this colour, we immediately think of Cadbury.

While some may see this as a form of marketing, it is also a way for these brands to connect with their customers on a deeper level.

Speaking of iconic labels, did you know that Mondelez International, the owner of the chocolate brand Cadbury, has revealed a 'world first' modification to its signature packaging?

Cadbury recently announced a new environmentally friendly, recyclable version of its distinctive purple packaging.

The chocolate manufacturer claimed that it employed 'emerging advanced recycling technology' to produce soft plastic packaging with up to 30% recycled material, preventing about 120 tonnes of packaging waste from ending up in landfills.

Cadbury unveiled new eco-friendly packaging for its chocolate blocks. Credit: news.com.au via Cadbury.​

Mondelēz International chief executive Dirk Van de Put said that the move is a nod to Australia's goal of achieving sustainable living.

He explained: 'Until recently, soft plastic packaging has been considered a single-use material.'

'The development of advanced recycling technology and our significant investment in recycled soft plastic means it’s now possible for Cadbury fans to enjoy their favourite treats more sustainably here in Australia.'

While the new sustainable wrappers, which are initially being used on Cadbury Dairy Milk, Caramilk, and Old Gold family blocks, are being tested for the first time in Australia, the company claimed that it is 'committed' to implementing the environmentally friendly packaging across the full Cadbury line in the upcoming years.

Mr Van de Put noted: 'This is just the beginning of our journey to use more recycled plastic in our packaging.'

'We started this process by targeting our larger packaging sizes to maximise our impact, but we’re committed to using more recycled plastic in our packaging in the coming years, as access and availability of advanced recycling technology increases.'

The new packaging will feature 30% recycled content. Credit: news.com.au via Cadbury.​

Cadbury also anticipates that its announcement will show that recycled content is in demand in Australia.

The first batch of Cadbury family blocks in their new packaging will be distributed to major retailers this week.

We're thrilled that so many corporations are beginning to adopt more sustainable practices! It's about time that businesses started taking responsibility for their impact on the environment and began working to mitigate their negative contributions.

Hopefully, this trend will continue and even more companies will start to adopt sustainable policies and practices. It's the only way to ensure a bright future for our planet.

Do you think Cadbury's initiative is commendable? Share your thoughts with us in the comments below!

 

[Suzanne rose]

Not unusual for products that distributed internationally to be tweaked differently for different countries. An example a friend went to America where he was given a snack which was supposed to be hot but to him it was not but it was delicious and he ate it to their amazement as though it was candy. He found the same product here when he came back but it just about blew his head of it was so hot so he bought several jars and sent it back to his American friends to let them know what hot really was and in contacting the company they admitted they made their products differently depending on where they were going and it can also depend in which country they are made and the sourcing of the products required.

That make so much sense