Bold new Aussie-exclusive ad is stirring controversy—see why it’s making waves!
By
Gian T
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When it comes to advertising, it's not every day that a global superstar is willing to poke fun at themselves for a good laugh.
But the Goddess of Pop has done just that in a new Australian-exclusive ad that's as bold as it is controversial.
The ad, part of a series for Uber Eats, features the music icon in a scenario that's as wild as it is witty and has everyone talking.
In the commercial, Cher, whose career has spanned an impressive six decades, orders a 'time machine' from Uber Eats, hoping to be whisked back to the glitz and glamour of the 1980s.
However, things take an unexpected turn when she is catapulted not to the era of big hair and shoulder pads but to the 1680s, a time of near-medieval simplicity.
The ad cleverly plays on Cher's timeless appeal, with a local villager remarking, 'She's both young and old at the same time,' as the star straddles a cannon in a nod to her iconic 1989 hit If I Could Turn Back Time.
The ad's humour is distinctly Australian, known for its self-deprecating and irreverent nature.
This approach to comedy can sometimes be lost in translation with American audiences, who may take things more literally.
However, Cher, in her interviews, has expressed her appreciation for this style of humour.
'I like taking the piss out myself—I do,' the 78-year-old said.
'Sometimes you have to have a sense of humour. And if it’s funny, it’s funny.'
The ad's creative and humorous approach was a significant draw for Cher, who is no stranger to commercial offers.
She praised the 'creativity and hilarity' presented by Uber Eats and expressed her pride in the final product.
The ad's punchline, delivered by Cher as she's accused of witchcraft, is both a declaration of her iconic status and a playful jab at her enduring fame: 'I'm not a witch, I'm an icon.'
Uber Eats Australia, for its part, is thrilled to have a star of Cher's magnitude representing their brand.
Channa Goonasekara, the company's brand manager for Australia and New Zealand, highlighted the star power Cher brings to the campaign.
The ad cleverly ties in with the brand's message that while they can deliver thyme (the herb), they can't turn back time—a play on words that will resonate with audiences.
Beyond the ad, Cher has been living life to the fullest.
She's been in a relationship with music executive Alexander 'AE' Edwards since 2022, and despite the age difference, she's described him as an 'amazing person and father.'
Cher's personal life recently faced a challenge when wildfires threatened her Malibu home, but fortunately, she and her pets were able to find safety, and her house was spared from the flames.
Cher's Aussie-only ad is a testament to her willingness to embrace humour and self-parody, which endears her to fans across generations.
It's a bold move that will leave a lasting impression, proving that Cher's star power and sense of humour are as strong as ever.
In other news, Cher paid tribute to iconic fashion designer Bob Mackie at the premiere of his documentary, wearing a stunning jumpsuit he designed.
The timeless pop star highlighted their long-standing friendship and professional collaboration, which has spanned since 1971. You can read more about it here.
Credit: YouTube
What do you think of Cher's latest foray into advertising? Is it a hit or a miss? Have you seen the ad yet, and if so, did it tickle your funny bone or leave you scratching your head? We'd love to hear your thoughts on this and any other memorable ads that have caught your eye.
But the Goddess of Pop has done just that in a new Australian-exclusive ad that's as bold as it is controversial.
The ad, part of a series for Uber Eats, features the music icon in a scenario that's as wild as it is witty and has everyone talking.
In the commercial, Cher, whose career has spanned an impressive six decades, orders a 'time machine' from Uber Eats, hoping to be whisked back to the glitz and glamour of the 1980s.
However, things take an unexpected turn when she is catapulted not to the era of big hair and shoulder pads but to the 1680s, a time of near-medieval simplicity.
The ad cleverly plays on Cher's timeless appeal, with a local villager remarking, 'She's both young and old at the same time,' as the star straddles a cannon in a nod to her iconic 1989 hit If I Could Turn Back Time.
The ad's humour is distinctly Australian, known for its self-deprecating and irreverent nature.
This approach to comedy can sometimes be lost in translation with American audiences, who may take things more literally.
However, Cher, in her interviews, has expressed her appreciation for this style of humour.
'I like taking the piss out myself—I do,' the 78-year-old said.
'Sometimes you have to have a sense of humour. And if it’s funny, it’s funny.'
The ad's creative and humorous approach was a significant draw for Cher, who is no stranger to commercial offers.
She praised the 'creativity and hilarity' presented by Uber Eats and expressed her pride in the final product.
The ad's punchline, delivered by Cher as she's accused of witchcraft, is both a declaration of her iconic status and a playful jab at her enduring fame: 'I'm not a witch, I'm an icon.'
Uber Eats Australia, for its part, is thrilled to have a star of Cher's magnitude representing their brand.
Channa Goonasekara, the company's brand manager for Australia and New Zealand, highlighted the star power Cher brings to the campaign.
The ad cleverly ties in with the brand's message that while they can deliver thyme (the herb), they can't turn back time—a play on words that will resonate with audiences.
Beyond the ad, Cher has been living life to the fullest.
She's been in a relationship with music executive Alexander 'AE' Edwards since 2022, and despite the age difference, she's described him as an 'amazing person and father.'
Cher's personal life recently faced a challenge when wildfires threatened her Malibu home, but fortunately, she and her pets were able to find safety, and her house was spared from the flames.
Cher's Aussie-only ad is a testament to her willingness to embrace humour and self-parody, which endears her to fans across generations.
It's a bold move that will leave a lasting impression, proving that Cher's star power and sense of humour are as strong as ever.
In other news, Cher paid tribute to iconic fashion designer Bob Mackie at the premiere of his documentary, wearing a stunning jumpsuit he designed.
The timeless pop star highlighted their long-standing friendship and professional collaboration, which has spanned since 1971. You can read more about it here.
Credit: YouTube
Key Takeaways
- Cher stars in a new Uber Eats advertisement exclusive to Australia, which humorously mocks her age and iconic status.
- The ad features Cher accidentally travelling back to the 1680s instead of the 1980s, resulting in comical situations, including being tried as a witch.
- Cher embraces the Australian sense of self-deprecating humour, stating she enjoys 'taking the piss' out of herself and found the ad's concept amusing and droll.
- Uber Eats Australia highlights Cher's star power in their brand campaign and plays on words, noting that while they can deliver thyme, they can't turn back time.