Better than Coles and Woolworths? Discover why this Aussie woman sells fruit for only 29 cents a kilo

With the ever-increasing cost of living, it's sad to see that so many people are struggling to make ends meet each week.

But we have some good news for those who are tired of paying high costs for fresh produce or healthy snacks.


Recently, a fruit and vegetable market run by an Aussie woman has been gaining massive attention on social media after she undercut Coles and Woolworths’ prices.

Jacqui Morabito, owner of the Morabito Wholesale Fruit & Vegetables Grocery store in Thomastown, put on a pop-up stall at the La Trobe University in Melbourne, where she offered oranges and sweet potatoes for only 49 cents per kilogram.


SDC Images (10).png
Jacqui shared her incredibly low pricing on fresh produce on social media. Image source: Facebook/Jacqui Morabito (left), kstudio on Freepik (right).


Many were stunned by the prices of her goods, with one saying: 'Is this real? In this cost of living crisis?!'

'I hope it's not just 49 cents just for the video,' another replied.


The store owner shared that her prices at some point were even lower.

'We have had in the past 29 cents bananas, and we got more specials this week.'

On average, a kilo of banana would have seven pieces which means that Ms Morabito’s fruits were selling for as low as 4 cents each.

At the same time, she also offered low prices on asparagus, mandarins, watermelons, passion fruit, blueberries and strawberries, showing up big chain stores in a major way.

In an interview, Ms Morabito said she and her family are 'hard-working people'.

'[We are] trying to make a living and help out locals with everyday living costs.'

'Working in the fruit and [vegetable] business does not come easy—a lot of hours, lifting heavy boxes.'


Not surprisingly, Aussies who had heard of Ms Morabito’s incredible work showered the merchant with plenty of love and admiration on social media.

One follower wrote: 'Real people selling for real prices, unlike these corporate companies.'

'Love your energy, awesome to see passion,' said another.

'Love [your] attitude, mate,' a third added.


As the weather slowly warms up, prices of fruits—especially bananas and oranges—are slowly lowering as well.

Coles reportedly sold oranges for as low as 63 cents a kilo, while they were 96 cents at Woolworths and $2 a kilo at Harris Farm Markets.


SDC Image 4.png
Ms Morabito sold oranges for as low as 49 cents a kilo. Image source: TikTok/@jackstar222.


On the other hand, Bananas were on sale at Coles and Woolies at 81 cents a kilo, while they were sold for 92 cents at Harris Farm Markets.

Sweet potatoes were at $1.80 a kilo at Coles, $2.03 at Woolies, and $1.29 at Harris Farm.

You can watch Jacqui’s full video below:



Source: TikTok/@jackstar222.



In other news, watermelon prices heat up just in time for sunnier days—leaving Australians with a somewhat bitter taste in their mouths.

Depending on the location, the price for a single watermelon at Coles or Woolies can often soar to as high as $36 or more.

But it’s not all doom and gloom for watermelon lovers, as it was reported that the peak of the watermelon-growing season will stretch from December to May. This means they can look forward to plenty of sweet, juicy fruit flooding the markets during summer, and prices will gradually fall in response.

You can read more about this story here.
Key Takeaways
  • An Aussie fruit and vegetable market is undercutting Coles and Woolworths by selling produce for as little as 29 cents a kilogram.
  • Ms Morabito, the merchant, promoted her pop-up stall at La Trobe University in Melbourne's north on social media, with prices starting from 49 cents a kilo for oranges and sweet potatoes.
  • Her low prices are creating a buzz online, with prices being lauded as 'real people selling for real prices'.
  • Coles sold oranges for 63 cents a kilo and bananas at 81 cents a kilo, clearly higher than Morabito's prices.
Members, do you have other local stores you frequent for cheaper fruits and vegetables? Share them with us in the comments below and help other members save some dollars too!
 
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With the ever-increasing cost of living, it's sad to see that so many people are struggling to make ends meet each week.

But we have some good news for those who are tired of paying high costs for fresh produce or healthy snacks.


Recently, a fruit and vegetable market run by an Aussie woman has been gaining massive attention on social media after she undercut Coles and Woolworths’ prices.

Jacqui Morabito, owner of the Morabito Wholesale Fruit & Vegetables Grocery store in Thomastown, put on a pop-up stall at the La Trobe University in Melbourne, where she offered oranges and sweet potatoes for only 49 cents per kilogram.


View attachment 31104
Jacqui shared her incredibly low pricing on fresh produce on social media. Image source: Facebook/Jacqui Morabito (left), kstudio on Freepik (right).


Many were stunned by the prices of her goods, with one saying: 'Is this real? In this cost of living crisis?!'

'I hope it's not just 49 cents just for the video,' another replied.


The store owner shared that her prices at some point were even lower.

'We have had in the past 29 cents bananas, and we got more specials this week.'

On average, a kilo of banana would have seven pieces which means that Ms Morabito’s fruits were selling for as low as 4 cents each.

At the same time, she also offered low prices on asparagus, mandarins, watermelons, passion fruit, blueberries and strawberries, showing up big chain stores in a major way.

In an interview, Ms Morabito said she and her family are 'hard-working people'.

'[We are] trying to make a living and help out locals with everyday living costs.'

'Working in the fruit and [vegetable] business does not come easy—a lot of hours, lifting heavy boxes.'


Not surprisingly, Aussies who had heard of Ms Morabito’s incredible work showered the merchant with plenty of love and admiration on social media.

One follower wrote: 'Real people selling for real prices, unlike these corporate companies.'

'Love your energy, awesome to see passion,' said another.

'Love [your] attitude, mate,' a third added.


As the weather slowly warms up, prices of fruits—especially bananas and oranges—are slowly lowering as well.

Coles reportedly sold oranges for as low as 63 cents a kilo, while they were 96 cents at Woolworths and $2 a kilo at Harris Farm Markets.


View attachment 31106
Ms Morabito sold oranges for as low as 49 cents a kilo. Image source: TikTok/@jackstar222.


On the other hand, Bananas were on sale at Coles and Woolies at 81 cents a kilo, while they were sold for 92 cents at Harris Farm Markets.

Sweet potatoes were at $1.80 a kilo at Coles, $2.03 at Woolies, and $1.29 at Harris Farm.

You can watch Jacqui’s full video below:



Source: TikTok/@jackstar222.



In other news, watermelon prices heat up just in time for sunnier days—leaving Australians with a somewhat bitter taste in their mouths.

Depending on the location, the price for a single watermelon at Coles or Woolies can often soar to as high as $36 or more.

But it’s not all doom and gloom for watermelon lovers, as it was reported that the peak of the watermelon-growing season will stretch from December to May. This means they can look forward to plenty of sweet, juicy fruit flooding the markets during summer, and prices will gradually fall in response.

You can read more about this story here.
Key Takeaways

  • An Aussie fruit and vegetable market is undercutting Coles and Woolworths by selling produce for as little as 29 cents a kilogram.
  • Ms Morabito, the merchant, promoted her pop-up stall at La Trobe University in Melbourne's north on social media, with prices starting from 49 cents a kilo for oranges and sweet potatoes.
  • Her low prices are creating a buzz online, with prices being lauded as 'real people selling for real prices'.
  • Coles sold oranges for 63 cents a kilo and bananas at 81 cents a kilo, clearly higher than Morabito's prices.
Members, do you have other local stores you frequent for cheaper fruits and vegetables? Share them with us in the comments below and help other members save some dollars too!

There are never any specials like this in Sydney’s north
 
Don't believe everything you see on tiktoc .
We have gone to so many markets and fruit shops that we have seen like this video only to find one or two items really cheap and not good quality.

There is another video going around with a guy shouting out that every box of fruit and vegetables are $10 this is in Sydneys Liverpool. We went only to see these boxes were at the back of the store and not good quality. The rest of the shop the produce was expensive.

Amazing how TikTok videos can suck people in . Including Me 🤪
 
Last edited:
With the ever-increasing cost of living, it's sad to see that so many people are struggling to make ends meet each week.

But we have some good news for those who are tired of paying high costs for fresh produce or healthy snacks.


Recently, a fruit and vegetable market run by an Aussie woman has been gaining massive attention on social media after she undercut Coles and Woolworths’ prices.

Jacqui Morabito, owner of the Morabito Wholesale Fruit & Vegetables Grocery store in Thomastown, put on a pop-up stall at the La Trobe University in Melbourne, where she offered oranges and sweet potatoes for only 49 cents per kilogram.


View attachment 31104
Jacqui shared her incredibly low pricing on fresh produce on social media. Image source: Facebook/Jacqui Morabito (left), kstudio on Freepik (right).


Many were stunned by the prices of her goods, with one saying: 'Is this real? In this cost of living crisis?!'

'I hope it's not just 49 cents just for the video,' another replied.


The store owner shared that her prices at some point were even lower.

'We have had in the past 29 cents bananas, and we got more specials this week.'

On average, a kilo of banana would have seven pieces which means that Ms Morabito’s fruits were selling for as low as 4 cents each.

At the same time, she also offered low prices on asparagus, mandarins, watermelons, passion fruit, blueberries and strawberries, showing up big chain stores in a major way.

In an interview, Ms Morabito said she and her family are 'hard-working people'.

'[We are] trying to make a living and help out locals with everyday living costs.'

'Working in the fruit and [vegetable] business does not come easy—a lot of hours, lifting heavy boxes.'


Not surprisingly, Aussies who had heard of Ms Morabito’s incredible work showered the merchant with plenty of love and admiration on social media.

One follower wrote: 'Real people selling for real prices, unlike these corporate companies.'

'Love your energy, awesome to see passion,' said another.

'Love [your] attitude, mate,' a third added.


As the weather slowly warms up, prices of fruits—especially bananas and oranges—are slowly lowering as well.

Coles reportedly sold oranges for as low as 63 cents a kilo, while they were 96 cents at Woolworths and $2 a kilo at Harris Farm Markets.


View attachment 31106
Ms Morabito sold oranges for as low as 49 cents a kilo. Image source: TikTok/@jackstar222.


On the other hand, Bananas were on sale at Coles and Woolies at 81 cents a kilo, while they were sold for 92 cents at Harris Farm Markets.

Sweet potatoes were at $1.80 a kilo at Coles, $2.03 at Woolies, and $1.29 at Harris Farm.

You can watch Jacqui’s full video below:



Source: TikTok/@jackstar222.



In other news, watermelon prices heat up just in time for sunnier days—leaving Australians with a somewhat bitter taste in their mouths.

Depending on the location, the price for a single watermelon at Coles or Woolies can often soar to as high as $36 or more.

But it’s not all doom and gloom for watermelon lovers, as it was reported that the peak of the watermelon-growing season will stretch from December to May. This means they can look forward to plenty of sweet, juicy fruit flooding the markets during summer, and prices will gradually fall in response.

You can read more about this story here.
Key Takeaways

  • An Aussie fruit and vegetable market is undercutting Coles and Woolworths by selling produce for as little as 29 cents a kilogram.
  • Ms Morabito, the merchant, promoted her pop-up stall at La Trobe University in Melbourne's north on social media, with prices starting from 49 cents a kilo for oranges and sweet potatoes.
  • Her low prices are creating a buzz online, with prices being lauded as 'real people selling for real prices'.
  • Coles sold oranges for 63 cents a kilo and bananas at 81 cents a kilo, clearly higher than Morabito's prices.
Members, do you have other local stores you frequent for cheaper fruits and vegetables? Share them with us in the comments below and help other members save some dollars too!

Here in WA bananas at Coles & Woolworths are $4.50 kg.
 
  • Like
Reactions: Wandiwa and maggiej
Still seeing DRISCOLLS selling Mulberries labeled as Blackberries???
I thought blackberriesbeing sold were mulberries until I bought some as they look identical. And my family has a mulberry tree. Says a lot doesn’t it so veggiepatch no smart answers.
 
I have only a young Mulberry tree growing in my yard and they are much longer in shape , just the last ones finished right now and they have a little stems and grow much quicker as blackberries , they are round in shape
 
I have only a young Mulberry tree growing in my yard and they are much longer in shape , just the last ones finished right now and they have a little stems and grow much quicker as blackberries , they are round in shape
 
  • Like
Reactions: TheBear
With the ever-increasing cost of living, it's sad to see that so many people are struggling to make ends meet each week.

But we have some good news for those who are tired of paying high costs for fresh produce or healthy snacks.


Recently, a fruit and vegetable market run by an Aussie woman has been gaining massive attention on social media after she undercut Coles and Woolworths’ prices.

Jacqui Morabito, owner of the Morabito Wholesale Fruit & Vegetables Grocery store in Thomastown, put on a pop-up stall at the La Trobe University in Melbourne, where she offered oranges and sweet potatoes for only 49 cents per kilogram.


View attachment 31104
Jacqui shared her incredibly low pricing on fresh produce on social media. Image source: Facebook/Jacqui Morabito (left), kstudio on Freepik (right).


Many were stunned by the prices of her goods, with one saying: 'Is this real? In this cost of living crisis?!'

'I hope it's not just 49 cents just for the video,' another replied.


The store owner shared that her prices at some point were even lower.

'We have had in the past 29 cents bananas, and we got more specials this week.'

On average, a kilo of banana would have seven pieces which means that Ms Morabito’s fruits were selling for as low as 4 cents each.

At the same time, she also offered low prices on asparagus, mandarins, watermelons, passion fruit, blueberries and strawberries, showing up big chain stores in a major way.

In an interview, Ms Morabito said she and her family are 'hard-working people'.

'[We are] trying to make a living and help out locals with everyday living costs.'

'Working in the fruit and [vegetable] business does not come easy—a lot of hours, lifting heavy boxes.'


Not surprisingly, Aussies who had heard of Ms Morabito’s incredible work showered the merchant with plenty of love and admiration on social media.

One follower wrote: 'Real people selling for real prices, unlike these corporate companies.'

'Love your energy, awesome to see passion,' said another.

'Love [your] attitude, mate,' a third added.


As the weather slowly warms up, prices of fruits—especially bananas and oranges—are slowly lowering as well.

Coles reportedly sold oranges for as low as 63 cents a kilo, while they were 96 cents at Woolworths and $2 a kilo at Harris Farm Markets.


View attachment 31106
Ms Morabito sold oranges for as low as 49 cents a kilo. Image source: TikTok/@jackstar222.


On the other hand, Bananas were on sale at Coles and Woolies at 81 cents a kilo, while they were sold for 92 cents at Harris Farm Markets.

Sweet potatoes were at $1.80 a kilo at Coles, $2.03 at Woolies, and $1.29 at Harris Farm.

You can watch Jacqui’s full video below:



Source: TikTok/@jackstar222.



In other news, watermelon prices heat up just in time for sunnier days—leaving Australians with a somewhat bitter taste in their mouths.

Depending on the location, the price for a single watermelon at Coles or Woolies can often soar to as high as $36 or more.

But it’s not all doom and gloom for watermelon lovers, as it was reported that the peak of the watermelon-growing season will stretch from December to May. This means they can look forward to plenty of sweet, juicy fruit flooding the markets during summer, and prices will gradually fall in response.

You can read more about this story here.
Key Takeaways

  • An Aussie fruit and vegetable market is undercutting Coles and Woolworths by selling produce for as little as 29 cents a kilogram.
  • Ms Morabito, the merchant, promoted her pop-up stall at La Trobe University in Melbourne's north on social media, with prices starting from 49 cents a kilo for oranges and sweet potatoes.
  • Her low prices are creating a buzz online, with prices being lauded as 'real people selling for real prices'.
  • Coles sold oranges for 63 cents a kilo and bananas at 81 cents a kilo, clearly higher than Morabito's prices.
Members, do you have other local stores you frequent for cheaper fruits and vegetables? Share them with us in the comments below and help other members save some dollars too!

Bananas at Woolies and Coles Albury are $4.50 k and have been for ages.
 
  • Like
Reactions: TheBear

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