Beloved Coca-Cola Product Undergoes Big Change
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Just when we thought we'd seen it all, life throws us another curveball. This time, it's in the form of a surprising name change. Coca-Cola, the producer of one of the world's most iconic soft drinks, is shaking things up a bit with a switch-up in branding strategy.
Coca-Cola No Sugar is kissing its old name goodbye and embracing a new identity: Coca-Cola Zero Sugar. This name change for the popular low-calorie beverage follows Coke Zero's replacement in 2018—seems like déjà vu, right?
A Coca-Cola spokesperson shed some light on this interesting move, saying, 'At Coca-Cola, we're always evolving our product portfolio to provide more of what people love,' they told news.com.au.
'Since March this year, consumers will have started to see a new name for Coca-Cola No Sugar roll out into the market. Coca-Cola Zero Sugar has exactly the same great-tasting recipe, it's just a new name that is consistent with the product name globally.'
The reasoning behind the name change is clear: Coca-Cola wants a consistent brand identity across the world for this popular product. After all, it's easier for consumers to recognise and remember something when it's unified across different countries.
Through this change, Coca-Cola also hopes to pique the interest of new consumers while keeping loyal fans happy with the familiar taste they know and love. The introduction of Coca-Cola Zero Sugar has already stirred up some reactions on social media.
'Gosh they went full circle with that, didn't they,' one user commented. Another said: 'I still call it Coke Zero.'
One shopper even questioned the taste difference between Coke Zero and No Sugar: 'I never liked the taste of Coke Zero... but didn't mind the No Sugar obviously there is a slight taste difference, so I wonder which one this actually is.'
Did you know that Coca-Cola's history spans back to 1886, and throughout the years, their products and names have undergone significant changes? In 1901, the addition of ‘Classic’ as a name suffix marked a more traditional version of the original soft drink. Across different countries and eras, the brand has undergone various product and name transformations, from Caffeine Free diet Coke in the 1990s to Life in Japan and Zip in New Zealand. While Coke Zero initially served as a sugar-free alternative to full-calorie Coca-Cola, it has now been replaced by Coca-Cola No Sugar and the newly-renamed Coca-Cola Zero Sugar.
The introduction of the new name aligns Coca-Cola with global standards, fostering uniformity and improving international market understanding of the product. Despite initial challenges during the transition, the brand has continuously evolved to meet the evolving demands of consumers worldwide. Embracing new trends and tastes while staying true to its iconic brand identity, Coca-Cola remains committed to satisfying the ever-changing preferences of its loyal customers.
Since then, Coca-Cola No Sugar, first launched in Australia in June 2017, has managed to make its way into many households only to undergo another transformation now as Coca-Cola Zero Sugar.
So, dear members, do not fret! The beloved soft drink is still here to quench our thirst, simply bearing a new title. Whether this name change receives a warm welcome or causes a bit more confusion, only time will tell. Whatever the outcome, we'll be here, keeping you informed and updated.
In the meantime, grab a chilled can of Coca-Cola Zero Sugar, sit back, and enjoy the bubbles with your snacks!
Coca-Cola No Sugar is kissing its old name goodbye and embracing a new identity: Coca-Cola Zero Sugar. This name change for the popular low-calorie beverage follows Coke Zero's replacement in 2018—seems like déjà vu, right?
Coca-Cola No Sugar undergoes a name transformation! Source: Facebook/Foodie Mumma Ren.
A Coca-Cola spokesperson shed some light on this interesting move, saying, 'At Coca-Cola, we're always evolving our product portfolio to provide more of what people love,' they told news.com.au.
'Since March this year, consumers will have started to see a new name for Coca-Cola No Sugar roll out into the market. Coca-Cola Zero Sugar has exactly the same great-tasting recipe, it's just a new name that is consistent with the product name globally.'
The reasoning behind the name change is clear: Coca-Cola wants a consistent brand identity across the world for this popular product. After all, it's easier for consumers to recognise and remember something when it's unified across different countries.
Through this change, Coca-Cola also hopes to pique the interest of new consumers while keeping loyal fans happy with the familiar taste they know and love. The introduction of Coca-Cola Zero Sugar has already stirred up some reactions on social media.
Coke No Sugar undergoes a brand transformation. Source: Justin Sullivan/Getty Images/AFP
'Gosh they went full circle with that, didn't they,' one user commented. Another said: 'I still call it Coke Zero.'
One shopper even questioned the taste difference between Coke Zero and No Sugar: 'I never liked the taste of Coke Zero... but didn't mind the No Sugar obviously there is a slight taste difference, so I wonder which one this actually is.'
History of Coca-Cola Products and Their Names
In 2018, the transition from Coke Zero to Coca-Cola No Sugar presented its fair share of challenges, sparking a debate even among major retailers like Woolworths, who wanted to keep stocking Coke Zero due to its popularity. Alison Watkins, Chief Executive of Coca-Cola Amatil (CCA), the Australian producer of Coke products, acknowledged that the switch to No Sugar was a ‘work in progress’ at the time. Emphasising the need for customers to understand the distinction between Coke Zero and the No Sugar option, all eyes were on CCA during this transformative phase.Did you know that Coca-Cola's history spans back to 1886, and throughout the years, their products and names have undergone significant changes? In 1901, the addition of ‘Classic’ as a name suffix marked a more traditional version of the original soft drink. Across different countries and eras, the brand has undergone various product and name transformations, from Caffeine Free diet Coke in the 1990s to Life in Japan and Zip in New Zealand. While Coke Zero initially served as a sugar-free alternative to full-calorie Coca-Cola, it has now been replaced by Coca-Cola No Sugar and the newly-renamed Coca-Cola Zero Sugar.
The introduction of the new name aligns Coca-Cola with global standards, fostering uniformity and improving international market understanding of the product. Despite initial challenges during the transition, the brand has continuously evolved to meet the evolving demands of consumers worldwide. Embracing new trends and tastes while staying true to its iconic brand identity, Coca-Cola remains committed to satisfying the ever-changing preferences of its loyal customers.
Since then, Coca-Cola No Sugar, first launched in Australia in June 2017, has managed to make its way into many households only to undergo another transformation now as Coca-Cola Zero Sugar.
In the meantime, grab a chilled can of Coca-Cola Zero Sugar, sit back, and enjoy the bubbles with your snacks!
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