Battle of the supermarkets: Loyal Woolworths shopper bids farewell to the store for Coles – “It might be time for a break-up”
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Saving money on your weekly grocery shop is not only rewarding, but it can be absolutely therapeutic. Knowing that you have a little bit of money left over that can be spent on other things is sure to reduce financial stress. However, for one customer, these discounts seemed to disappear.
Jai Bednall is a die-hard supermarket fanatic and has turned to Woolworths to get his fix for 20
years. His uncanny love for the supermarket developed since his uncle worked for Woolworths and its meat suppliers. In particular, he loves getting his hands on the store’s meat specials.
“The meat was always better and cheaper at Woolies too!” Jai happily exclaimed.
Woolworths won over Jai and oh boy, he became a Woolies superfan. For him, it wasn’t only the meat specials that successfully converted him into being their loyal customer for years. Factors such as the store’s distance, overall convenience, and the variety of food item discounts made a huge difference.
“The Bondi Junction location is closer to the train station and the bus stop.” he said.
“I’m also a snack fiend and you can generally find better deals at Woolies for chips, chocolate, lollies and ice cream because Coles likes to make you buy two of an item to get the discount.
“I also find the pre-packaged salads cheaper and easier like the Greek and Creamy & Crunchy kits Woolies has that Coles doesn’t.” he continued explaining.
Unfortunately, his time at discount heaven seemed to be disappearing. The pandemic came into the picture and suddenly, Jai’s go-to meat specials started fading out. Meat prices skyrocketed and Jai was left with no other choice but to hunt for his beloved bargains.
According to the ex-Woolworths fan, there were still a handful of places to look but the options were getting smaller and smaller…
“The only real remaining gold mine at my supermarket is the butcher’s window, where you’ll sometimes find the meat they need to move on fast. This can result in rare finds like Wagyu beef rump and diced lamb but your timing has to be perfect because they get snapped up fast.” he explained.
“But more and more I find myself empty-handed, which on the nights I don’t feel like pasta or tacos requires a five-minute walk across the mall to Coles.”
“Woolies just isn’t ticking the box like it used to… After a 20-year relationship, I’m starting to wonder why I don’t make Coles my first stop.”
And so to Coles, the heartbroken shopper went.
“The meat is pretty comparable these days as Coles has introduced their own slow-cooked range of pork and beef. This week I noticed the Coles Finest range for the first time too, which looks pretty snazzy.”
Jai was impressed! He admitted that Coles started to get their salad game together, with the ‘Mexican’ being his new favourite.
He concludes his story with “Woolies won’t lose our custom completely. The free bananas they keep near the entry make visits on weekends with my two-year-old son exponentially easier. But until Woolies starts to meet my expectations again, it’s Coles for me on weekdays.”
Are you team Woolies or team Coles? Share with us your favourite discount haven down in the comments! Sharing is caring (wink).
Can’t decide which team you’re on? Watch a YouTuber compare prices from the two supermarket giants below!
Credit: Krissy Ropiha
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