Aussie woman who opened a sushi restaurant receives unexpected twist after ‘cultural appropriation’ backlash

Like most dreams, Alex Mark’s started small.

In October, the 27-year-old Aussie quit her job as a corporate lawyer to open a sushi restaurant in New York City.

But what should have been an exciting new journey in the Big Apple quickly descended into a living nightmare, as Mark found herself at the epicentre of an online bullying scandal.


Mark was called a 'coloniser' and was accused of 'cultural appropriation' by another chef named Eric Rivera when she opened 'Sushi Counter'.

'But it’s ‘stralian sushi. Give me a break, coloniser,' Rivera said dismissively.

'If you don’t see why this is a problem, you are the problem.'


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Alex Mark, an Aussie in the US, quit her job to open an Australian-style sushi in New York City. Image source: Instagram/@thedetailedlocal.


While many agreed with Rivera and attempted to wreck Mark’s reputation, there were also others who stepped in to defend Mark.

One such supporter was Jack Mac, who defended Mark in a video that has now been viewed by 3.2 million people.

In an unexpected twist of fate, Mac brought rather encouraging news: all the sushi at the restaurant had sold out when he visited the restaurant to show his support.


'Guys, so obviously I went to the sushi shop,' he said.

'I got here [and it’s] sold out for tonight.'

'Thankfully our society has slowly woken up to buzzwords like that, often being nonsense, [and] it failed.'

Other users took to social media to show their support for Mark, whose restaurant has now received a 4.2 star rating on Google.


In another video on social media, a person named 'legendary.eatz' said that what the online community did to Ms Marks was 'despicable' and pointed out the hypocrisy of Rivera as he plans to open a fusion Puerto Rican Izakaya restaurant.

'Izakaya in Japanese. He is Puerto Rican,' they said.

Marc Murphy, a chef and TV personality, also showed his support and visited the restaurant. He urged everyone to try the food rather than participating in an online frenzy.

'It’s hard enough making money in the restaurant business, let’s not pick on each other, let’s just be nice to each other,' he said.

Moreover, Conservative US Political Commentator Matt Walsh chimed in on the conversation and defended Mark.

'As a sane person myself, I can’t fathom how anyone could conjure those kinds of emotions in relation to a sushi restaurant.'

'The first and most obvious thing is that this deranged standard is only ever applied to white people and would never—and has never—gone the other way.

'You’ll never hear of a pizza place being bombarded with negative reviews because it’s owned by an Asian guy. Or a burger joint being protested because it’s run by a Hispanic woman.

'You’ll certainly never hear anyone telling a black chef what sorts of cuisine he isn’t allowed to cook based on his race.'
Key Takeaways
  • Australian woman Alex Mark faced online bullying after opening an 'Australian-style' sushi restaurant in New York City—she was accused of being a 'coloniser' and of 'cultural appropriation'.
  • Despite attempts to discredit her online, her sushi restaurant has seen a rise in sales and even sells out on some nights as some users posted online and in person to show their support.
  • Various individuals have taken to social media to back Mark, including Chef Marc Murphy and conservative US Political Commentator Matt Walsh.
  • Alex Mark's sushi restaurant now boasts a 4.2 Google rating—proof of the support she has received amidst the controversy.
Members, what are your thoughts on this story? Let us know in the comments below!
 
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Wow.
Calling someone a coloniser in such circumstances is only an indicator of that person's ignorance. Just a smear campaign that didn't work for the trouble maker.
At least the outcome was positive.
I have to wonder why make such a huge change and try out the super competitive market in the US...especially NYC.
Sushi outlets are becoming more and more popular here in OZ. One in most Supermarkets, and the independents always seem to be doing good trade. I guess it was a follow the dream situation.
 
Last edited:
Like most dreams, Alex Mark’s started small.

In October, the 27-year-old Aussie quit her job as a corporate lawyer to open a sushi restaurant in New York City.

But what should have been an exciting new journey in the Big Apple quickly descended into a living nightmare, as Mark found herself at the epicentre of an online bullying scandal.


Mark was called a 'coloniser' and was accused of 'cultural appropriation' by another chef named Eric Rivera when she opened 'Sushi Counter'.

'But it’s ‘stralian sushi. Give me a break, coloniser,' Rivera said dismissively.

'If you don’t see why this is a problem, you are the problem.'


View attachment 33747
Alex Mark, an Aussie in the US, quit her job to open an Australian-style sushi in New York City. Image source: Instagram/@thedetailedlocal.


While many agreed with Rivera and attempted to wreck Mark’s reputation, there were also others who stepped in to defend Mark.

One such supporter was Jack Mac, who defended Mark in a video that has now been viewed by 3.2 million people.

In an unexpected twist of fate, Mac brought rather encouraging news: all the sushi at the restaurant had sold out when he visited the restaurant to show his support.


'Guys, so obviously I went to the sushi shop,' he said.

'I got here [and it’s] sold out for tonight.'

'Thankfully our society has slowly woken up to buzzwords like that, often being nonsense, [and] it failed.'

Other users took to social media to show their support for Mark, whose restaurant has now received a 4.2 star rating on Google.


In another video on social media, a person named 'legendary.eatz' said that what the online community did to Ms Marks was 'despicable' and pointed out the hypocrisy of Rivera as he plans to open a fusion Puerto Rican Izakaya restaurant.

'Izakaya in Japanese. He is Puerto Rican,' they said.

Marc Murphy, a chef and TV personality, also showed his support and visited the restaurant. He urged everyone to try the food rather than participating in an online frenzy.

'It’s hard enough making money in the restaurant business, let’s not pick on each other, let’s just be nice to each other,' he said.

Moreover, Conservative US Political Commentator Matt Walsh chimed in on the conversation and defended Mark.

'As a sane person myself, I can’t fathom how anyone could conjure those kinds of emotions in relation to a sushi restaurant.'

'The first and most obvious thing is that this deranged standard is only ever applied to white people and would never—and has never—gone the other way.

'You’ll never hear of a pizza place being bombarded with negative reviews because it’s owned by an Asian guy. Or a burger joint being protested because it’s run by a Hispanic woman.

'You’ll certainly never hear anyone telling a black chef what sorts of cuisine he isn’t allowed to cook based on his race.'
Key Takeaways

  • Australian woman Alex Mark faced online bullying after opening an 'Australian-style' sushi restaurant in New York City—she was accused of being a 'coloniser' and of 'cultural appropriation'.
  • Despite attempts to discredit her online, her sushi restaurant has seen a rise in sales and even sells out on some nights as some users posted online and in person to show their support.
  • Various individuals have taken to social media to back Mark, including Chef Marc Murphy and conservative US Political Commentator Matt Walsh.
  • Alex Mark's sushi restaurant now boasts a 4.2 Google rating—proof of the support she has received amidst the controversy.
Members, what are your thoughts on this story? Let us know in the comments below!
There was a time when you read this type of story and say "Only in America". However "Wokism" and " Political Correctness" is taking over the world like a pandemic!. It needs a cure to wipe it out. There will come a time when thinking out loud will be a crime.
 
There was a time when you read this type of story and say "Only in America". However "Wokism" and " Political Correctness" is taking over the world like a pandemic!. It needs a cure to wipe it out. There will come a time when thinking out loud will be a crime.
If you are going to use the word "woke" please use it correctly. It is NOT an insult and those who know what it actually means are proud to be called it. What needs a "cure to wipe it out" is lack of compassion, lack of empathy, ignorance and hatred. Surely you agree with that?


Woke01.jpg
 
Well MISTER Eric Rivera, come to where I live. Within a 5 km radius of where I live there are at least 10 Pizza Huts and Domino's, all exclusively run and staffed by damn Indians! Would one of these Indians frequent an Indian take away run and staffed by Italians and order a tandoori! OF COURSE NOT!
 
  • Haha
Reactions: DLHM
If you are going to use the word "woke" please use it correctly. It is NOT an insult and those who know what it actually means are proud to be called it. What needs a "cure to wipe it out" is lack of compassion, lack of empathy, ignorance and hatred. Surely you agree with that?


View attachment 37784
Well if that's what it's supposed to mean then how come these ",woke" idiots and their crazy ideas are such a pain in the rear end.
You seem to be the ones who lack compassion or empathy for the larger percentage of the population who are fed up to the back teeth with all your wacko rubbish.
 

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