One of the greatest pleasures in life is enjoying simple, wholesome food – a delicious piece of fruit or a hearty, homemade meal.

But in recent times, the rising cost of living has begun to make these small joys harder to come by. It's hard not to notice the prices of everyday grocery items creeping up, putting more strain on our budgets.

A recent spike in the price of a popular fruit has left many Australian shoppers aghast and feeling the pinch.

Coles and Woolworths have recently confirmed that the price of strawberries has taken a hit due to a supply issue, resulting in the cost being 'higher than usual'.

The steep increase is most noticeable in the 'premium' variety of the fruit, with Coles selling a 350g punnet for a jaw-dropping $10.90, while Woolworths is selling the same size of premium strawberries for a more reasonable, but still high, $6.50.

​

Outraged customers have taken to social media to vent their frustration over the exorbitant increase. One shopper shared a video questioning the ridiculous pricing: 'I was going to buy some berries for breakfast tomorrow, but they’re $10.90. That’s like a dollar for a strawberry.'

The video also highlighted the current price of other popular fruits, with blueberries at $6.70 and raspberries on special for $5.

Although strawberries are grown continuously throughout the year in Australia, the current season has been impacted by some harsh 'adverse weather conditions', according to supermarkets.

However, these explanations haven't eased the disappointment and frustration felt by shoppers. Comments on social media such as 'Fruit shouldn’t be expensive' and 'That price is ridiculous even out of season. Usually, it’s $5.90 at the most. What a rip-off' reflect the sentiment of many Australians.

Aussies are furious over the price of premium strawberries at Coles. Credit: Pixabay/Pexels.

In response to the backlash, Coles acknowledged that 'prices are higher than usual' due to unforeseen circumstances. They reassured customers that the prices would drop later in the year when 'strawberry season is in full swing'.

A Coles spokesperson said, 'We know our customers love strawberries, but right now is not the season for them as we are in between seasons in two different growing regions. Every year we go through a seasonal change, which means prices are higher than usual at the moment.'

Regarding the premium strawberries, the spokesperson explained, 'The pickers need to search more plants to find the right quality as the weather is limiting the ripeness of this fruit.'

Woolworths has also taken note of the supply issues, citing poor weather conditions as a major factor impacting the strawberry crop. A spokesperson said, 'We are working with our growers to improve supply and expect the supply to recover in June.'

This price shock is just one of numerous grocery cost increases experienced by Australians in recent months, with the price of essentials like milk, eggs, and even popular chips rising significantly.

Even the iconic supermarket mud cake hasn't escaped unscathed, reaching a record-breaking $6.40 in Coles.

Key Takeaways

• Australians are outraged by the dramatic price hike of strawberries in Coles supermarkets due to supply issues.
• The price of a 350g punnet of premium strawberries at Coles is now $10.90 as opposed to Woolworths' price of $6.50.
• Disappointed shoppers have expressed their frustration on social media over the increasing cost of fruit.
• Coles reassures customers that the higher prices are due to the seasonal change and that prices will drop once the strawberry season is in full swing.

While we wait for prices to come down – fingers crossed – we here at the Seniors Discount Club encourage you to keep an eye out for sales and deals and enjoy other in-season fruits while we wait for our beloved strawberries to become more affordable again.

​

Dear members, we would love to hear your thoughts on this news story! It appears that the price of fresh produce, particularly strawberries, has been on the rise. But let's take a moment to ponder whether there have been similar price hikes in other essential grocery items as well.

Have you observed any increases in the cost of other staple goods during your recent shopping trips? We're eager to hear your experiences and perspectives, so please don't hesitate to share your thoughts and insights in the comment section below!

 

[Baz1960]

One of the greatest pleasures in life is enjoying simple, wholesome food – a delicious piece of fruit or a hearty, homemade meal.

But in recent times, the rising cost of living has begun to make these small joys harder to come by. It's hard not to notice the prices of everyday grocery items creeping up, putting more strain on our budgets.

A recent spike in the price of a popular fruit has left many Australian shoppers aghast and feeling the pinch.

Coles and Woolworths have recently confirmed that the price of strawberries has taken a hit due to a supply issue, resulting in the cost being 'higher than usual'.

The steep increase is most noticeable in the 'premium' variety of the fruit, with Coles selling a 350g punnet for a jaw-dropping $10.90, while Woolworths is selling the same size of premium strawberries for a more reasonable, but still high, $6.50.

​

Outraged customers have taken to social media to vent their frustration over the exorbitant increase. One shopper shared a video questioning the ridiculous pricing: 'I was going to buy some berries for breakfast tomorrow, but they’re $10.90. That’s like a dollar for a strawberry.'

The video also highlighted the current price of other popular fruits, with blueberries at $6.70 and raspberries on special for $5.

Although strawberries are grown continuously throughout the year in Australia, the current season has been impacted by some harsh 'adverse weather conditions', according to supermarkets.

However, these explanations haven't eased the disappointment and frustration felt by shoppers. Comments on social media such as 'Fruit shouldn’t be expensive' and 'That price is ridiculous even out of season. Usually, it’s $5.90 at the most. What a rip-off' reflect the sentiment of many Australians.

View attachment 21688

Aussies are furious over the price of premium strawberries at Coles. Credit: Pixabay/Pexels.

In response to the backlash, Coles acknowledged that 'prices are higher than usual' due to unforeseen circumstances. They reassured customers that the prices would drop later in the year when 'strawberry season is in full swing'.

A Coles spokesperson said, 'We know our customers love strawberries, but right now is not the season for them as we are in between seasons in two different growing regions. Every year we go through a seasonal change, which means prices are higher than usual at the moment.'

Regarding the premium strawberries, the spokesperson explained, 'The pickers need to search more plants to find the right quality as the weather is limiting the ripeness of this fruit.'

Woolworths has also taken note of the supply issues, citing poor weather conditions as a major factor impacting the strawberry crop. A spokesperson said, 'We are working with our growers to improve supply and expect the supply to recover in June.'

This price shock is just one of numerous grocery cost increases experienced by Australians in recent months, with the price of essentials like milk, eggs, and even popular chips rising significantly.

Even the iconic supermarket mud cake hasn't escaped unscathed, reaching a record-breaking $6.40 in Coles.

Key Takeaways

• Australians are outraged by the dramatic price hike of strawberries in Coles supermarkets due to supply issues.
• The price of a 350g punnet of premium strawberries at Coles is now $10.90 as opposed to Woolworths' price of $6.50.
• Disappointed shoppers have expressed their frustration on social media over the increasing cost of fruit.
• Coles reassures customers that the higher prices are due to the seasonal change and that prices will drop once the strawberry season is in full swing.

While we wait for prices to come down – fingers crossed – we here at the Seniors Discount Club encourage you to keep an eye out for sales and deals and enjoy other in-season fruits while we wait for our beloved strawberries to become more affordable again.

View attachment 21697​

Dear members, we would love to hear your thoughts on this news story! It appears that the price of fresh produce, particularly strawberries, has been on the rise. But let's take a moment to ponder whether there have been similar price hikes in other essential grocery items as well.

Have you observed any increases in the cost of other staple goods during your recent shopping trips? We're eager to hear your experiences and perspectives, so please don't hesitate to share your thoughts and insights in the comment section below!

 

[Baz1960]

Fruit, has changed over our lifetime. Our dietary needs have changed as well. Biologically, we are not suppose to each a lot of fruit. Our ancestors gouged themselves seasonally on fruits and then went without that fruit til the next year (remember raiding grandma's fruit tree in the backyard). But nowadays we can eat just about any fruit at anytime of the year. Though, please consider the process of growing modified fruit and transportation. Plus the amount of chemicals to present the fruit of "marketing" value. Not to mention the very high sugar content of a lot of fruits. The recommendations for fruit intake is one serve per day. Choose you fruit well, spoil yourself and eat the best you can find and afford. One serve a day, when you consider these criteria, may put a smile on your face. Enjoy.

 

[Penny4]

Custard apples have come to the end now, but they were so nice. I got mine from my neighbour, plus Coles sold them as well.

 

[IAN3005]

One of the greatest pleasures in life is enjoying simple, wholesome food – a delicious piece of fruit or a hearty, homemade meal.

But in recent times, the rising cost of living has begun to make these small joys harder to come by. It's hard not to notice the prices of everyday grocery items creeping up, putting more strain on our budgets.

A recent spike in the price of a popular fruit has left many Australian shoppers aghast and feeling the pinch.

Coles and Woolworths have recently confirmed that the price of strawberries has taken a hit due to a supply issue, resulting in the cost being 'higher than usual'.

The steep increase is most noticeable in the 'premium' variety of the fruit, with Coles selling a 350g punnet for a jaw-dropping $10.90, while Woolworths is selling the same size of premium strawberries for a more reasonable, but still high, $6.50.

​

Outraged customers have taken to social media to vent their frustration over the exorbitant increase. One shopper shared a video questioning the ridiculous pricing: 'I was going to buy some berries for breakfast tomorrow, but they’re $10.90. That’s like a dollar for a strawberry.'

The video also highlighted the current price of other popular fruits, with blueberries at $6.70 and raspberries on special for $5.

Although strawberries are grown continuously throughout the year in Australia, the current season has been impacted by some harsh 'adverse weather conditions', according to supermarkets.

However, these explanations haven't eased the disappointment and frustration felt by shoppers. Comments on social media such as 'Fruit shouldn’t be expensive' and 'That price is ridiculous even out of season. Usually, it’s $5.90 at the most. What a rip-off' reflect the sentiment of many Australians.

View attachment 21688

Aussies are furious over the price of premium strawberries at Coles. Credit: Pixabay/Pexels.

In response to the backlash, Coles acknowledged that 'prices are higher than usual' due to unforeseen circumstances. They reassured customers that the prices would drop later in the year when 'strawberry season is in full swing'.

A Coles spokesperson said, 'We know our customers love strawberries, but right now is not the season for them as we are in between seasons in two different growing regions. Every year we go through a seasonal change, which means prices are higher than usual at the moment.'

Regarding the premium strawberries, the spokesperson explained, 'The pickers need to search more plants to find the right quality as the weather is limiting the ripeness of this fruit.'

Woolworths has also taken note of the supply issues, citing poor weather conditions as a major factor impacting the strawberry crop. A spokesperson said, 'We are working with our growers to improve supply and expect the supply to recover in June.'

This price shock is just one of numerous grocery cost increases experienced by Australians in recent months, with the price of essentials like milk, eggs, and even popular chips rising significantly.

Even the iconic supermarket mud cake hasn't escaped unscathed, reaching a record-breaking $6.40 in Coles.

Key Takeaways

• Australians are outraged by the dramatic price hike of strawberries in Coles supermarkets due to supply issues.
• The price of a 350g punnet of premium strawberries at Coles is now $10.90 as opposed to Woolworths' price of $6.50.
• Disappointed shoppers have expressed their frustration on social media over the increasing cost of fruit.
• Coles reassures customers that the higher prices are due to the seasonal change and that prices will drop once the strawberry season is in full swing.

While we wait for prices to come down – fingers crossed – we here at the Seniors Discount Club encourage you to keep an eye out for sales and deals and enjoy other in-season fruits while we wait for our beloved strawberries to become more affordable again.

View attachment 21697​

Dear members, we would love to hear your thoughts on this news story! It appears that the price of fresh produce, particularly strawberries, has been on the rise. But let's take a moment to ponder whether there have been similar price hikes in other essential grocery items as well.

Have you observed any increases in the cost of other staple goods during your recent shopping trips? We're eager to hear your experiences and perspectives, so please don't hesitate to share your thoughts and insights in the comment section below!

another good reason not to shop there. I haven't shopped there for over 10 years... people power.

 

[Ashmenou]

Fruit, has changed over our lifetime. Our dietary needs have changed as well. Biologically, we are not suppose to each a lot of fruit. Our ancestors gouged themselves seasonally on fruits and then went without that fruit til the next year (remember raiding grandma's fruit tree in the backyard). But nowadays we can eat just about any fruit at anytime of the year. Though, please consider the process of growing modified fruit and transportation. Plus the amount of chemicals to present the fruit of "marketing" value. Not to mention the very high sugar content of a lot of fruits. The recommendations for fruit intake is one serve per day. Choose you fruit well, spoil yourself and eat the best you can find and afford. One serve a day, when you consider these criteria, may put a smile on your face. Enjoy.

I was told to eat two pieces of fruit a day

 

[Ashmenou]

I buy what I can afford. I am sure there are people that buy them, otherwise supermarkets won’t sell them

 

[IAN3005]

I was told to eat two pieces of fruit a day

High in sugar.... hence I don't eat fruit.

 

[Teddy is my boy]

This is why l buy my fruit and veggies at my local green grocer. Everything is cheaper including free range eggs. I don’t eat a lot of fruit, mainly lady finger bananas which are never more than $4 a kilo compared to $7 at the supermarket. Raspberries were 2 punnets for $5 compared to $3.95 at the supermarket.

 

[IAN3005]

This is why l buy my fruit and veggies at my local green grocer. Everything is cheaper including free range eggs. I don’t eat a lot of fruit, mainly lady finger bananas which are never more than $4 a kilo compared to $7 at the supermarket.

Likewise. Bananas at the greengrocer are $1.99 while at the supermarket $3.99. The quality is better too.

 

[Thecheesequeen]

If an item is too expensive then don’t buy it!

 

[Trudi]

It would appear that Australians are completely out of touch when it comes to seasonal fruit and vegetables!

 

[Pink lion]

My vehicle is currently off the road, so I shared a lift into Lismore with a friend yesterday who only shops at Coles.

I am a man approaching Seventy, so I just nod and accept when a female friend offers assistance and say little about other options as she NEVER shops at Aldi, as they don't have her brands.

I purchased a few items, however as the checkout price far surpassed my normal Aldi shop, I didn't get my full order.

Everything cost more. There's a need to shop around these days.

 

[trakn]

Companys will always give you a reason for why something costs so much ( like the strawberry yarn ) which is very possibly true.BUT they will never tell you the cost price. Just that their profits are. The reason their profits are huge is that they are not paying that much more than normal. Beef and "lamb" market prices have significantly fallen of late. Prices didn't drop in store . Just a few token discounts.
Like labour costs, the only people who saw a decent parish were pollys and ceos

 

[Baz1960]

I was told to eat two pieces of fruit a day

True. They are always changing recommendations. The food pyramid has basically been debunked.

 

[Pink lion]

Supermarket.... surely its a board game nobody has invented yet, instead of chance and community chest, replace these with

Price check: inside cards like new store manager rearranges stock go back four places.

Lucky dip: inside cards like Items no longer in stock, lose two places etc. surely there is a game here.

Parking stations, to replace hotels as the money spinner etc, its a winner for someone to invent.

Shopping is dicey these days for many, it makes sense, that such a game could generate dollars.

 

[Rob44]

One of the greatest pleasures in life is enjoying simple, wholesome food – a delicious piece of fruit or a hearty, homemade meal.

But in recent times, the rising cost of living has begun to make these small joys harder to come by. It's hard not to notice the prices of everyday grocery items creeping up, putting more strain on our budgets.

A recent spike in the price of a popular fruit has left many Australian shoppers aghast and feeling the pinch.

Coles and Woolworths have recently confirmed that the price of strawberries has taken a hit due to a supply issue, resulting in the cost being 'higher than usual'.

The steep increase is most noticeable in the 'premium' variety of the fruit, with Coles selling a 350g punnet for a jaw-dropping $10.90, while Woolworths is selling the same size of premium strawberries for a more reasonable, but still high, $6.50.

​

Outraged customers have taken to social media to vent their frustration over the exorbitant increase. One shopper shared a video questioning the ridiculous pricing: 'I was going to buy some berries for breakfast tomorrow, but they’re $10.90. That’s like a dollar for a strawberry.'

The video also highlighted the current price of other popular fruits, with blueberries at $6.70 and raspberries on special for $5.

Although strawberries are grown continuously throughout the year in Australia, the current season has been impacted by some harsh 'adverse weather conditions', according to supermarkets.

However, these explanations haven't eased the disappointment and frustration felt by shoppers. Comments on social media such as 'Fruit shouldn’t be expensive' and 'That price is ridiculous even out of season. Usually, it’s $5.90 at the most. What a rip-off' reflect the sentiment of many Australians.

View attachment 21688

Aussies are furious over the price of premium strawberries at Coles. Credit: Pixabay/Pexels.

In response to the backlash, Coles acknowledged that 'prices are higher than usual' due to unforeseen circumstances. They reassured customers that the prices would drop later in the year when 'strawberry season is in full swing'.

A Coles spokesperson said, 'We know our customers love strawberries, but right now is not the season for them as we are in between seasons in two different growing regions. Every year we go through a seasonal change, which means prices are higher than usual at the moment.'

Regarding the premium strawberries, the spokesperson explained, 'The pickers need to search more plants to find the right quality as the weather is limiting the ripeness of this fruit.'

Woolworths has also taken note of the supply issues, citing poor weather conditions as a major factor impacting the strawberry crop. A spokesperson said, 'We are working with our growers to improve supply and expect the supply to recover in June.'

This price shock is just one of numerous grocery cost increases experienced by Australians in recent months, with the price of essentials like milk, eggs, and even popular chips rising significantly.

Even the iconic supermarket mud cake hasn't escaped unscathed, reaching a record-breaking $6.40 in Coles.

Key Takeaways

• Australians are outraged by the dramatic price hike of strawberries in Coles supermarkets due to supply issues.
• The price of a 350g punnet of premium strawberries at Coles is now $10.90 as opposed to Woolworths' price of $6.50.
• Disappointed shoppers have expressed their frustration on social media over the increasing cost of fruit.
• Coles reassures customers that the higher prices are due to the seasonal change and that prices will drop once the strawberry season is in full swing.

While we wait for prices to come down – fingers crossed – we here at the Seniors Discount Club encourage you to keep an eye out for sales and deals and enjoy other in-season fruits while we wait for our beloved strawberries to become more affordable again.

View attachment 21697​

Dear members, we would love to hear your thoughts on this news story! It appears that the price of fresh produce, particularly strawberries, has been on the rise. But let's take a moment to ponder whether there have been similar price hikes in other essential grocery items as well.

Have you observed any increases in the cost of other staple goods during your recent shopping trips? We're eager to hear your experiences and perspectives, so please don't hesitate to share your thoughts and insights in the comment section below!

 

[Anthony Evans]

One of the greatest pleasures in life is enjoying simple, wholesome food – a delicious piece of fruit or a hearty, homemade meal.

But in recent times, the rising cost of living has begun to make these small joys harder to come by. It's hard not to notice the prices of everyday grocery items creeping up, putting more strain on our budgets.

A recent spike in the price of a popular fruit has left many Australian shoppers aghast and feeling the pinch.

Coles and Woolworths have recently confirmed that the price of strawberries has taken a hit due to a supply issue, resulting in the cost being 'higher than usual'.

The steep increase is most noticeable in the 'premium' variety of the fruit, with Coles selling a 350g punnet for a jaw-dropping $10.90, while Woolworths is selling the same size of premium strawberries for a more reasonable, but still high, $6.50.

​

Outraged customers have taken to social media to vent their frustration over the exorbitant increase. One shopper shared a video questioning the ridiculous pricing: 'I was going to buy some berries for breakfast tomorrow, but they’re $10.90. That’s like a dollar for a strawberry.'

The video also highlighted the current price of other popular fruits, with blueberries at $6.70 and raspberries on special for $5.

Although strawberries are grown continuously throughout the year in Australia, the current season has been impacted by some harsh 'adverse weather conditions', according to supermarkets.

However, these explanations haven't eased the disappointment and frustration felt by shoppers. Comments on social media such as 'Fruit shouldn’t be expensive' and 'That price is ridiculous even out of season. Usually, it’s $5.90 at the most. What a rip-off' reflect the sentiment of many Australians.

View attachment 21688

Aussies are furious over the price of premium strawberries at Coles. Credit: Pixabay/Pexels.

In response to the backlash, Coles acknowledged that 'prices are higher than usual' due to unforeseen circumstances. They reassured customers that the prices would drop later in the year when 'strawberry season is in full swing'.

A Coles spokesperson said, 'We know our customers love strawberries, but right now is not the season for them as we are in between seasons in two different growing regions. Every year we go through a seasonal change, which means prices are higher than usual at the moment.'

Regarding the premium strawberries, the spokesperson explained, 'The pickers need to search more plants to find the right quality as the weather is limiting the ripeness of this fruit.'

Woolworths has also taken note of the supply issues, citing poor weather conditions as a major factor impacting the strawberry crop. A spokesperson said, 'We are working with our growers to improve supply and expect the supply to recover in June.'

This price shock is just one of numerous grocery cost increases experienced by Australians in recent months, with the price of essentials like milk, eggs, and even popular chips rising significantly.

Even the iconic supermarket mud cake hasn't escaped unscathed, reaching a record-breaking $6.40 in Coles.

Key Takeaways

• Australians are outraged by the dramatic price hike of strawberries in Coles supermarkets due to supply issues.
• The price of a 350g punnet of premium strawberries at Coles is now $10.90 as opposed to Woolworths' price of $6.50.
• Disappointed shoppers have expressed their frustration on social media over the increasing cost of fruit.
• Coles reassures customers that the higher prices are due to the seasonal change and that prices will drop once the strawberry season is in full swing.

While we wait for prices to come down – fingers crossed – we here at the Seniors Discount Club encourage you to keep an eye out for sales and deals and enjoy other in-season fruits while we wait for our beloved strawberries to become more affordable again.

View attachment 21697​

Dear members, we would love to hear your thoughts on this news story! It appears that the price of fresh produce, particularly strawberries, has been on the rise. But let's take a moment to ponder whether there have been similar price hikes in other essential grocery items as well.

Have you observed any increases in the cost of other staple goods during your recent shopping trips? We're eager to hear your experiences and perspectives, so please don't hesitate to share your thoughts and insights in the comment section below!

Coles have just gotton a new CEO got to make sure they can pay her a really great salary whilst underpaying shop floor employees.

 

[Rob44]

So simply let Coles' overpriced strawberries go mouldy and rot on Coles' shelves. Strawberries are not essential to a healthy diet.

However, as Coles' strawberries are obtained from the much fought-over Donbass region of Ukraine/Russia there is clearly a supply-chain problem....................

 

[Rob44]

I was told to eat two pieces of fruit a day

150 milligrams of Vitamin C a day will prevent scurvy; that is one pill a day. Otherwise any fresh vegetable that has not been boiled to death by classical English cooking. Grow your own potatoes etc. If we use our gardens sensibly to grow vegies and organise informal community markets then Coles and Woolworths would have some competition and we would get to know, and maybe help, our neighbours. Wn-win all round for young and old.