Attention diners: Is your favourite booking platform leaving Australia?
For many food enthusiasts, the convenience of booking a table at their favourite restaurant with just a few clicks has become second nature.
However, the landscape of digital dining reservations is set to change with the announcement that TheFork, a prominent global restaurant booking platform, will cease operations in Australia by the end of March.
TheFork, known for its seamless reservation system and loyalty rewards, has been a go-to for diners looking to secure a spot at some of the country's most sought-after eateries.
But, as the company announced on its website, this service will no longer be available to Australian customers after 'careful consideration' of the platform's future in the wake of the COVID-19 pandemic's economic toll.
‘We understand that this decision may come as a surprise, and we want to assure you that this was not a choice made lightly,’ the announcement reads.
‘Due to the significant impact the pandemic had on the global economy, particularly the hospitality industry, we therefore had to implement certain cost measures, which includes a reduction of TheFork's geographical footprint,’ the company said.
For loyal users of TheFork, this news means more than finding a new way to book tables.
The platform's loyalty program, which allowed diners to accumulate points known as 'Yums', is also ending. Customers are urged to redeem their Yums before the March 31 cutoff, after which any remaining points will expire and become inaccessible.
Despite the impending closure, TheFork will continue to accept bookings for Australian restaurants until the end of March.
Additionally, any gift cards purchased through the platform will retain their validity for three years from the date of purchase, offering some consolation to those who might have received or bought them recently.
TheFork's journey in Australia began in 2009 under the name Dimmi, a brainchild of local tech entrepreneur Stevan Premutico. The platform quickly gained popularity and became a fixture in the Australian dining scene.
In 2015, Dimmi was acquired by TripAdvisor and subsequently rebranded as TheFork in 2019, aligning with its international presence.
After his venture with Dimmi, Mr Premutico continued to innovate within the hospitality tech space, launching the QR code restaurant ordering app menu.
As the platform prepares to bow out, diners and restaurateurs alike will be looking for alternative solutions to fill the void left by TheFork's departure.
For our members who have embraced technology to enhance their dining experiences, this news may be particularly disheartening.
However, it's important to remember that the Australian market is resilient and innovative. New platforms and booking systems are likely to emerge, offering fresh and exciting ways to connect diners with their favourite restaurants.
Will you be affected by TheFork’s closure, members? Share your experiences in the comments below.
However, the landscape of digital dining reservations is set to change with the announcement that TheFork, a prominent global restaurant booking platform, will cease operations in Australia by the end of March.
TheFork, known for its seamless reservation system and loyalty rewards, has been a go-to for diners looking to secure a spot at some of the country's most sought-after eateries.
But, as the company announced on its website, this service will no longer be available to Australian customers after 'careful consideration' of the platform's future in the wake of the COVID-19 pandemic's economic toll.
‘We understand that this decision may come as a surprise, and we want to assure you that this was not a choice made lightly,’ the announcement reads.
‘Due to the significant impact the pandemic had on the global economy, particularly the hospitality industry, we therefore had to implement certain cost measures, which includes a reduction of TheFork's geographical footprint,’ the company said.
For loyal users of TheFork, this news means more than finding a new way to book tables.
The platform's loyalty program, which allowed diners to accumulate points known as 'Yums', is also ending. Customers are urged to redeem their Yums before the March 31 cutoff, after which any remaining points will expire and become inaccessible.
Despite the impending closure, TheFork will continue to accept bookings for Australian restaurants until the end of March.
Additionally, any gift cards purchased through the platform will retain their validity for three years from the date of purchase, offering some consolation to those who might have received or bought them recently.
TheFork's journey in Australia began in 2009 under the name Dimmi, a brainchild of local tech entrepreneur Stevan Premutico. The platform quickly gained popularity and became a fixture in the Australian dining scene.
In 2015, Dimmi was acquired by TripAdvisor and subsequently rebranded as TheFork in 2019, aligning with its international presence.
After his venture with Dimmi, Mr Premutico continued to innovate within the hospitality tech space, launching the QR code restaurant ordering app menu.
As the platform prepares to bow out, diners and restaurateurs alike will be looking for alternative solutions to fill the void left by TheFork's departure.
For our members who have embraced technology to enhance their dining experiences, this news may be particularly disheartening.
However, it's important to remember that the Australian market is resilient and innovative. New platforms and booking systems are likely to emerge, offering fresh and exciting ways to connect diners with their favourite restaurants.
Key Takeaways
- TheFork, a global online restaurant booking and review platform, will cease its Australian operations at the end of March.
- The closure is attributed to the need for cost-cutting measures due to the ongoing impact of the pandemic on the global economy and the hospitality industry.
- Customers will need to redeem their Yums points from TheFork's loyalty program by March 31, after which the points will expire.
- TheFork will continue to take bookings for Australian restaurants until the closure date, and its gift cards will remain valid for three years from the date of purchase.
Will you be affected by TheFork’s closure, members? Share your experiences in the comments below.