Are you a Coles Flybuys member? You could be getting a $100 gift card in the mail right now!
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If you're a loyal Coles shopper, you may have been pleasantly surprised to find a gift in your mailbox recently.
The supermarket giant has been sending out vouchers to select Flybuys members as a way of saying thanks for their continued business.
“We aim to provide the best value for our customers every day,” Coles chief marketing officer Lisa Ronson said, announcing the company's newest offering.
“We are saying thank you to our loyal Flybuys members for their continuous support to our team, our suppliers and community partners over the years.”
Coles announced the rollout of gift cards to thousands of Flybuys members as a “thank you” gift for their support to the retailer. Credit: Facebook/Mark Down Addicts Australia.
While some customers have been thrilled to receive the unexpected windfall, others have been left feeling disappointed and left out.
So what's the story behind the Coles vouchers? And who's eligible to receive them?
According to Coles, the vouchers are being sent to randomly selected Flybuys members who have shopped with the supermarket frequently over the past two years.
As for the value of the vouchers, Flybuys members may receive either of the following promos:
Shoppers who have received the vouchers have taken to social media to share the personalised letters from Coles.
"Wow, I got this in the post today! Anyone else get one?” one lucky shopper asked, sharing a photo of the note.
Another wrote: “Thank you, Coles, this just made my day.”
A third chimed in: “I got a 10,000 point bonus the other week, which was awesome, the email was worded exactly as that letter.”
Lucky shoppers have taken to social media to share that they have received their gift cards from the retailer. Credit: Facebook.
The move has been praised by many, who said it will help them out during a tough year.
One user said: "Wow! This would really help me out. Congrats to all who get one."
"My sister got one today, she is on disability pension," another shared, expressing her gratitude to the retailer.
Others said that they regret not updating their addresses from their Flybuys accounts, claiming that they might have received the vouchers but they were sent to the wrong addresses.
One disappointed shopper said: "Man I probably got one but I just checked my address and it’s still registered at my old address. So have fun shopping to the new owners of the house."
"I'm a flybys member and never received one or got points. Then I checked my address and it's a b***** NSW address I haven't been at for over 2 years!" another exclaimed.
"Hopefully the new owner just sends it back to flybys for me."
Some users, however, have criticised the move, saying that Coles could have used the money to keep grocery prices lower for all customers.
One person argued: "As much as this is a lovely idea and I’d be excited to get one, I personally think all the $ they spent on this could have instead been used to keep grocery prices a little lower for all."
"Even if they gave out say 10,000 vouchers - so $1 million worth - that impact on day to day grocery prices wouldn't even save every customer one cent," another added.
The retailer was also accused of favouritism, with some former employees claiming that they never received any incentives from the company during and after their employment, even if it's just in the form of a shopping voucher.
One user, who claimed to be a former employee, wrote: "Worked there on and off 25 years, shop there at least 2 times a week. And I didn’t get a $100 gift voucher."
The exact criteria for selection are unclear, but it is understood that Coles' "most engaged" customers are being rewarded.
Did you receive a gift card from Coles in your mail at all this week? Better yet, do you think other supermarkets should implement the same initiative? Let us know your thoughts in the comments below!
The supermarket giant has been sending out vouchers to select Flybuys members as a way of saying thanks for their continued business.
“We aim to provide the best value for our customers every day,” Coles chief marketing officer Lisa Ronson said, announcing the company's newest offering.
“We are saying thank you to our loyal Flybuys members for their continuous support to our team, our suppliers and community partners over the years.”
Coles announced the rollout of gift cards to thousands of Flybuys members as a “thank you” gift for their support to the retailer. Credit: Facebook/Mark Down Addicts Australia.
While some customers have been thrilled to receive the unexpected windfall, others have been left feeling disappointed and left out.
So what's the story behind the Coles vouchers? And who's eligible to receive them?
According to Coles, the vouchers are being sent to randomly selected Flybuys members who have shopped with the supermarket frequently over the past two years.
As for the value of the vouchers, Flybuys members may receive either of the following promos:
- A $100 Coles supermarket gift card sent in the post to spend in store;
- 10,000 Flybuys bonus points - the equivalent of $50 Flybuys dollars - sent via email and activated when the Flybuys card is scanned in store; or
- For 10 customers, a one million Flybuys bonus points surprise - the equivalent of $5,000 Flybuys dollars - at the checkout.
Shoppers who have received the vouchers have taken to social media to share the personalised letters from Coles.
"Wow, I got this in the post today! Anyone else get one?” one lucky shopper asked, sharing a photo of the note.
Another wrote: “Thank you, Coles, this just made my day.”
A third chimed in: “I got a 10,000 point bonus the other week, which was awesome, the email was worded exactly as that letter.”
Lucky shoppers have taken to social media to share that they have received their gift cards from the retailer. Credit: Facebook.
The move has been praised by many, who said it will help them out during a tough year.
One user said: "Wow! This would really help me out. Congrats to all who get one."
"My sister got one today, she is on disability pension," another shared, expressing her gratitude to the retailer.
Others said that they regret not updating their addresses from their Flybuys accounts, claiming that they might have received the vouchers but they were sent to the wrong addresses.
One disappointed shopper said: "Man I probably got one but I just checked my address and it’s still registered at my old address. So have fun shopping to the new owners of the house."
"I'm a flybys member and never received one or got points. Then I checked my address and it's a b***** NSW address I haven't been at for over 2 years!" another exclaimed.
"Hopefully the new owner just sends it back to flybys for me."
Some users, however, have criticised the move, saying that Coles could have used the money to keep grocery prices lower for all customers.
One person argued: "As much as this is a lovely idea and I’d be excited to get one, I personally think all the $ they spent on this could have instead been used to keep grocery prices a little lower for all."
"Even if they gave out say 10,000 vouchers - so $1 million worth - that impact on day to day grocery prices wouldn't even save every customer one cent," another added.
The retailer was also accused of favouritism, with some former employees claiming that they never received any incentives from the company during and after their employment, even if it's just in the form of a shopping voucher.
One user, who claimed to be a former employee, wrote: "Worked there on and off 25 years, shop there at least 2 times a week. And I didn’t get a $100 gift voucher."
The exact criteria for selection are unclear, but it is understood that Coles' "most engaged" customers are being rewarded.
Did you receive a gift card from Coles in your mail at all this week? Better yet, do you think other supermarkets should implement the same initiative? Let us know your thoughts in the comments below!
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