ALDI shakes up Special Buys with surprising collection launch
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ALDI, the beloved supermarket chain known for its cost-effective shopping experience and eclectic Special Buys aisle, is about to shake things up.
The retailer has announced that customers will be greeted with an entirely new product line that deviates from household items and gadgets.
ALDI is set to launch its very own 'ALDImania' streetwear collection, marking a bold step into the fashion world on 13 April.
This unexpected pivot towards trendy apparel and accessories is a first for ALDI and follows in the footsteps of other non-fashion retailers like KFC, which have ventured into branded merchandise with considerable success.
The 'ALDImania' range is not just about making a fashion statement; it's also about affordability and sustainability.
Belinda Grice, ALDI Australia's Buying Director for ALDImania, has expressed excitement about the collection's launch.
'Designed to celebrate and champion our shoppers, this new range is made specifically with ALDI budgets in mind, without compromising on quality or comfort,' she said.
'This unique collection that contains sustainably sourced or recycled materials has been crafted to create a mix-and-match aesthetic, so customers can inject their own sense of styling around the range!'
'We love the excitement and enthusiasm our shoppers have and look forward to seeing them share this passion on the outside with our first ALDImania collection.'
The streetwear collection is set to include various items just in time for the cooler months, with hoodies, sweatshirts, and track pants that promise to keep shoppers warm and stylish.
The range also features cool accessories like bucket hats, beanies, and ‘crisp white sneakers’, all with the ALDI branding.
The inclusion of a double wall mug, reminiscent of the popular Stanley cups, and 'Adidas-style' slides adds a touch of practicality to the fashion-forward lineup.
Here's a sneak peek at the pricing for the upcoming 'ALDImania' collection:
Will you be lining up to get your hands on the 'ALDImania' streetwear? Do you think other supermarkets should follow suit and offer branded apparel? Share your thoughts in the comments below!
The retailer has announced that customers will be greeted with an entirely new product line that deviates from household items and gadgets.
ALDI is set to launch its very own 'ALDImania' streetwear collection, marking a bold step into the fashion world on 13 April.
This unexpected pivot towards trendy apparel and accessories is a first for ALDI and follows in the footsteps of other non-fashion retailers like KFC, which have ventured into branded merchandise with considerable success.
ALDI is set to release its ‘ALDImania’ streetwear range for the first time. Credit: ALDI Unpacked
The 'ALDImania' range is not just about making a fashion statement; it's also about affordability and sustainability.
Belinda Grice, ALDI Australia's Buying Director for ALDImania, has expressed excitement about the collection's launch.
'Designed to celebrate and champion our shoppers, this new range is made specifically with ALDI budgets in mind, without compromising on quality or comfort,' she said.
'This unique collection that contains sustainably sourced or recycled materials has been crafted to create a mix-and-match aesthetic, so customers can inject their own sense of styling around the range!'
'We love the excitement and enthusiasm our shoppers have and look forward to seeing them share this passion on the outside with our first ALDImania collection.'
The streetwear collection is set to include various items just in time for the cooler months, with hoodies, sweatshirts, and track pants that promise to keep shoppers warm and stylish.
The range also features cool accessories like bucket hats, beanies, and ‘crisp white sneakers’, all with the ALDI branding.
The inclusion of a double wall mug, reminiscent of the popular Stanley cups, and 'Adidas-style' slides adds a touch of practicality to the fashion-forward lineup.
Here's a sneak peek at the pricing for the upcoming 'ALDImania' collection:
- Hoodie or Sweatshirt: $14.99
- Track Pants (grey mélange or navy): $14.99
- Slides (grey stripe or navy): $7.99
- Sneakers: $19.99
- Socks: $4.99
- Hat or Beanie: $7.99
- Compact Umbrella: $6.99
- Double-Walled Insulated Mug: $9.99
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