We all know that these days, the 'value' of a dollar is far less than it was in the past. Prices for goods and services continue to rise while the amount of what we can buy with our money has decreased.

This is what’s bothering one ALDI shopper who shared her recent find in the frozen fish section of her favourite supermarket online.

A shopper was left scratching her head over a ‘frustrating’ find in a frozen fish buy. Based on her report, shrinkflation, a phenomenon in which a product is downsized (either in quantity or actual size) but the price stays the same, seems to be the cause of the bizarre discovery.

The woman uploaded photos on a popular Facebook group, ALDI Mums, and relayed her experience to other shoppers.

The shopper folded the top of the box to show how much of it was empty. Credit: Facebook

‘Thought you’d like to see this – shrinkflation,’ she wrote and tagged the supermarket giant in the post.

The woman showed an opened box of Ocean Royal Frozen Fish Fillets in the photos. However, the fillets only filled half the size of the box. In a separate image, she also folded the top of the box to show that half was empty.

Fellow shoppers who saw the post took to the comments and shared that they were also annoyed at the fillets' size.

‘They’re more like nuggets than fillets,’ said one person.

‘Just an absolute rip-off,’ another replied.

‘It’s happening with everything now!’ One more wrote.

Just recently, Maxibon ice creams have also become the latest item to fall victim to shrinkflation. However, Maxibon’s parent company has warned customers of the size reduction in a post to their official social media channels.

‘Tough times mean tough changes,’ they said. You can read more about this story here.

The woman pointed out how ALDI’s fish fillets are only half the size of the box. Credit: Facebook

Other shoppers defended ALDI and reminded fellow customers to check the weight of products before purchasing them.

‘The product is sold on weight, so just because the box isn’t full, that doesn’t necessarily mean you’re missing out on anything,’ one pointed out.

Another said that the item was ‘still the same weight’.

‘They’re 425g; that seems about right. Box is too big,’ one more commented.

It is understood that the 425g box of Ocean Royal Golden Crisp Crumbed Fish Fillets has remained the same size since it was launched.

Breaking Down Shrinkflation: What’s Causing It?

Shrinkflation is also a form of inflation, but instead of increasing the price of a product (which would be obvious to consumers), sellers or producers end up reducing the size of the product while maintaining the same price. This slight reduction in quantity is typically unnoticed by consumers.

This tactic is widely used by manufacturers and producers in the food and beverage industry. However, it cannot be viewed as a fraud or misinterpretation of products. This is because producers or sellers only need to indicate their products' weight, volume, or quantity on packaging labels. Technically not illegal – but it is sneaky!

Two factors usually cause shrinkflation:

1. Higher production costs​

​

2. Intense market competition​

Producers need help to sell goods at the same price as before due to higher commodity prices and market saturation. In a report by Chris Kohler from 9News, he stated that it was ‘hard to get angry at the companies themselves for this because the price of raw commodities that go into food has been going up with everything else as inflation does’.

‘Wheat, dairy, cocoa, it's all been going up, and the companies have a choice: do we jack up the price or do we make the items smaller? Some have both been getting smaller and been going up in price,’ he added. You can read more about this report and how to fight back against shrinkflation here.

Ultimately, checking the weight or size of the product before you buy it is a must. This stresses the importance of reading labels, checking nutritional information, and comparing to similar brands to make sure they're getting value for money – in terms of both size and cost.

Key Takeaways

• An ALDI shopper shared photographs of a bizarre discovery inside a box of Ocean Royale frozen fish fillets, showing the fillets to be only half the size of the box.
• The post sparked a discussion on the popular Facebook group ALDI Mums, with some users expressing frustration at the size of the fillets.
• Other members defended ALDI, pointing out that the product is sold by weight, and the box size does not necessarily indicate a decrease in product quantity.
• ALDI's Ocean Royale Golden Crisp Crumbed Fish Fillets (425g) has remained the same size since the product was first launched.

Have you seen cases of shrinkflation at your local supermarket, members? Share your thoughts with us in the comments below!

 

[Killa]

We all know that these days, the 'value' of a dollar is far less than it was in the past. Prices for goods and services continue to rise while the amount of what we can buy with our money has decreased.

This is what’s bothering one ALDI shopper who shared her recent find in the frozen fish section of her favourite supermarket online.

A shopper was left scratching her head over a ‘frustrating’ find in a frozen fish buy. Based on her report, shrinkflation, a phenomenon in which a product is downsized (either in quantity or actual size) but the price stays the same, seems to be the cause of the bizarre discovery.

The woman uploaded photos on a popular Facebook group, ALDI Mums, and relayed her experience to other shoppers.

View attachment 16761

The shopper folded the top of the box to show how much of it was empty. Credit: Facebook

‘Thought you’d like to see this – shrinkflation,’ she wrote and tagged the supermarket giant in the post.

The woman showed an opened box of Ocean Royal Frozen Fish Fillets in the photos. However, the fillets only filled half the size of the box. In a separate image, she also folded the top of the box to show that half was empty.

Fellow shoppers who saw the post took to the comments and shared that they were also annoyed at the fillets' size.

‘They’re more like nuggets than fillets,’ said one person.

‘Just an absolute rip-off,’ another replied.

‘It’s happening with everything now!’ One more wrote.

Just recently, Maxibon ice creams have also become the latest item to fall victim to shrinkflation. However, Maxibon’s parent company has warned customers of the size reduction in a post to their official social media channels.

‘Tough times mean tough changes,’ they said. You can read more about this story here.

View attachment 16762

The woman pointed out how ALDI’s fish fillets are only half the size of the box. Credit: Facebook

Other shoppers defended ALDI and reminded fellow customers to check the weight of products before purchasing them.

‘The product is sold on weight, so just because the box isn’t full, that doesn’t necessarily mean you’re missing out on anything,’ one pointed out.

Another said that the item was ‘still the same weight’.

‘They’re 425g; that seems about right. Box is too big,’ one more commented.

It is understood that the 425g box of Ocean Royal Golden Crisp Crumbed Fish Fillets has remained the same size since it was launched.

Breaking Down Shrinkflation: What’s Causing It?

Shrinkflation is also a form of inflation, but instead of increasing the price of a product (which would be obvious to consumers), sellers or producers end up reducing the size of the product while maintaining the same price. This slight reduction in quantity is typically unnoticed by consumers.

This tactic is widely used by manufacturers and producers in the food and beverage industry. However, it cannot be viewed as a fraud or misinterpretation of products. This is because producers or sellers only need to indicate their products' weight, volume, or quantity on packaging labels. Technically not illegal – but it is sneaky!

Two factors usually cause shrinkflation:

1. Higher production costs​

​

2. Intense market competition​

Producers need help to sell goods at the same price as before due to higher commodity prices and market saturation. In a report by Chris Kohler from 9News, he stated that it was ‘hard to get angry at the companies themselves for this because the price of raw commodities that go into food has been going up with everything else as inflation does’.

‘Wheat, dairy, cocoa, it's all been going up, and the companies have a choice: do we jack up the price or do we make the items smaller? Some have both been getting smaller and been going up in price,’ he added. You can read more about this report and how to fight back against shrinkflation here.

Ultimately, checking the weight or size of the product before you buy it is a must. This stresses the importance of reading labels, checking nutritional information, and comparing to similar brands to make sure they're getting value for money – in terms of both size and cost.

Key Takeaways

• An ALDI shopper shared photographs of a bizarre discovery inside a box of Ocean Royale frozen fish fillets, showing the fillets to be only half the size of the box.
• The post sparked a discussion on the popular Facebook group ALDI Mums, with some users expressing frustration at the size of the fillets.
• Other members defended ALDI, pointing out that the product is sold by weight, and the box size does not necessarily indicate a decrease in product quantity.
• ALDI's Ocean Royale Golden Crisp Crumbed Fish Fillets (425g) has remained the same size since the product was first launched.

Have you seen cases of shrinkflation at your local supermarket, members? Share your thoughts with us in the comments below!

For years I have been watching toilet paper shrinking ....what is marketing now as a long roll was how it was originally marketed as . It happened years ago with spirts ...the bottles went from 750mls to 700mls . It is a sneaky way to rip the customer off.

 

[PawMan]

We all know that these days, the 'value' of a dollar is far less than it was in the past. Prices for goods and services continue to rise while the amount of what we can buy with our money has decreased.

This is what’s bothering one ALDI shopper who shared her recent find in the frozen fish section of her favourite supermarket online.

A shopper was left scratching her head over a ‘frustrating’ find in a frozen fish buy. Based on her report, shrinkflation, a phenomenon in which a product is downsized (either in quantity or actual size) but the price stays the same, seems to be the cause of the bizarre discovery.

The woman uploaded photos on a popular Facebook group, ALDI Mums, and relayed her experience to other shoppers.

View attachment 16761

The shopper folded the top of the box to show how much of it was empty. Credit: Facebook

‘Thought you’d like to see this – shrinkflation,’ she wrote and tagged the supermarket giant in the post.

The woman showed an opened box of Ocean Royal Frozen Fish Fillets in the photos. However, the fillets only filled half the size of the box. In a separate image, she also folded the top of the box to show that half was empty.

Fellow shoppers who saw the post took to the comments and shared that they were also annoyed at the fillets' size.

‘They’re more like nuggets than fillets,’ said one person.

‘Just an absolute rip-off,’ another replied.

‘It’s happening with everything now!’ One more wrote.

Just recently, Maxibon ice creams have also become the latest item to fall victim to shrinkflation. However, Maxibon’s parent company has warned customers of the size reduction in a post to their official social media channels.

‘Tough times mean tough changes,’ they said. You can read more about this story here.

View attachment 16762

The woman pointed out how ALDI’s fish fillets are only half the size of the box. Credit: Facebook

Other shoppers defended ALDI and reminded fellow customers to check the weight of products before purchasing them.

‘The product is sold on weight, so just because the box isn’t full, that doesn’t necessarily mean you’re missing out on anything,’ one pointed out.

Another said that the item was ‘still the same weight’.

‘They’re 425g; that seems about right. Box is too big,’ one more commented.

It is understood that the 425g box of Ocean Royal Golden Crisp Crumbed Fish Fillets has remained the same size since it was launched.

Breaking Down Shrinkflation: What’s Causing It?

Shrinkflation is also a form of inflation, but instead of increasing the price of a product (which would be obvious to consumers), sellers or producers end up reducing the size of the product while maintaining the same price. This slight reduction in quantity is typically unnoticed by consumers.

This tactic is widely used by manufacturers and producers in the food and beverage industry. However, it cannot be viewed as a fraud or misinterpretation of products. This is because producers or sellers only need to indicate their products' weight, volume, or quantity on packaging labels. Technically not illegal – but it is sneaky!

Two factors usually cause shrinkflation:

1. Higher production costs​

​

2. Intense market competition​

Producers need help to sell goods at the same price as before due to higher commodity prices and market saturation. In a report by Chris Kohler from 9News, he stated that it was ‘hard to get angry at the companies themselves for this because the price of raw commodities that go into food has been going up with everything else as inflation does’.

‘Wheat, dairy, cocoa, it's all been going up, and the companies have a choice: do we jack up the price or do we make the items smaller? Some have both been getting smaller and been going up in price,’ he added. You can read more about this report and how to fight back against shrinkflation here.

Ultimately, checking the weight or size of the product before you buy it is a must. This stresses the importance of reading labels, checking nutritional information, and comparing to similar brands to make sure they're getting value for money – in terms of both size and cost.

Key Takeaways

• An ALDI shopper shared photographs of a bizarre discovery inside a box of Ocean Royale frozen fish fillets, showing the fillets to be only half the size of the box.
• The post sparked a discussion on the popular Facebook group ALDI Mums, with some users expressing frustration at the size of the fillets.
• Other members defended ALDI, pointing out that the product is sold by weight, and the box size does not necessarily indicate a decrease in product quantity.
• ALDI's Ocean Royale Golden Crisp Crumbed Fish Fillets (425g) has remained the same size since the product was first launched.

Have you seen cases of shrinkflation at your local supermarket, members? Share your thoughts with us in the comments below!

 

[PawMan]

I remember when that use to be a 500g box of fillets. So we one short days read the weight and I will always check the price per item or grams sad they always have that for you so you don't have to pull your calculate out to do the maths

 

[Bill MacL]

For the best deal check the price per 100 grams, that way you are not paying for the extra packaging... LOOK AT THE SMALL PRINT.

 

[Joydie]

We all know that these days, the 'value' of a dollar is far less than it was in the past. Prices for goods and services continue to rise while the amount of what we can buy with our money has decreased.

This is what’s bothering one ALDI shopper who shared her recent find in the frozen fish section of her favourite supermarket online.

A shopper was left scratching her head over a ‘frustrating’ find in a frozen fish buy. Based on her report, shrinkflation, a phenomenon in which a product is downsized (either in quantity or actual size) but the price stays the same, seems to be the cause of the bizarre discovery.

The woman uploaded photos on a popular Facebook group, ALDI Mums, and relayed her experience to other shoppers.

View attachment 16761

The shopper folded the top of the box to show how much of it was empty. Credit: Facebook

‘Thought you’d like to see this – shrinkflation,’ she wrote and tagged the supermarket giant in the post.

The woman showed an opened box of Ocean Royal Frozen Fish Fillets in the photos. However, the fillets only filled half the size of the box. In a separate image, she also folded the top of the box to show that half was empty.

Fellow shoppers who saw the post took to the comments and shared that they were also annoyed at the fillets' size.

‘They’re more like nuggets than fillets,’ said one person.

‘Just an absolute rip-off,’ another replied.

‘It’s happening with everything now!’ One more wrote.

Just recently, Maxibon ice creams have also become the latest item to fall victim to shrinkflation. However, Maxibon’s parent company has warned customers of the size reduction in a post to their official social media channels.

‘Tough times mean tough changes,’ they said. You can read more about this story here.

View attachment 16762

The woman pointed out how ALDI’s fish fillets are only half the size of the box. Credit: Facebook

Other shoppers defended ALDI and reminded fellow customers to check the weight of products before purchasing them.

‘The product is sold on weight, so just because the box isn’t full, that doesn’t necessarily mean you’re missing out on anything,’ one pointed out.

Another said that the item was ‘still the same weight’.

‘They’re 425g; that seems about right. Box is too big,’ one more commented.

It is understood that the 425g box of Ocean Royal Golden Crisp Crumbed Fish Fillets has remained the same size since it was launched.

Breaking Down Shrinkflation: What’s Causing It?

Shrinkflation is also a form of inflation, but instead of increasing the price of a product (which would be obvious to consumers), sellers or producers end up reducing the size of the product while maintaining the same price. This slight reduction in quantity is typically unnoticed by consumers.

This tactic is widely used by manufacturers and producers in the food and beverage industry. However, it cannot be viewed as a fraud or misinterpretation of products. This is because producers or sellers only need to indicate their products' weight, volume, or quantity on packaging labels. Technically not illegal – but it is sneaky!

Two factors usually cause shrinkflation:

1. Higher production costs​

​

2. Intense market competition​

Producers need help to sell goods at the same price as before due to higher commodity prices and market saturation. In a report by Chris Kohler from 9News, he stated that it was ‘hard to get angry at the companies themselves for this because the price of raw commodities that go into food has been going up with everything else as inflation does’.

‘Wheat, dairy, cocoa, it's all been going up, and the companies have a choice: do we jack up the price or do we make the items smaller? Some have both been getting smaller and been going up in price,’ he added. You can read more about this report and how to fight back against shrinkflation here.

Ultimately, checking the weight or size of the product before you buy it is a must. This stresses the importance of reading labels, checking nutritional information, and comparing to similar brands to make sure they're getting value for money – in terms of both size and cost.

Key Takeaways

• An ALDI shopper shared photographs of a bizarre discovery inside a box of Ocean Royale frozen fish fillets, showing the fillets to be only half the size of the box.
• The post sparked a discussion on the popular Facebook group ALDI Mums, with some users expressing frustration at the size of the fillets.
• Other members defended ALDI, pointing out that the product is sold by weight, and the box size does not necessarily indicate a decrease in product quantity.
• ALDI's Ocean Royale Golden Crisp Crumbed Fish Fillets (425g) has remained the same size since the product was first launched.

Have you seen cases of shrinkflation at your local supermarket, members? Share your thoughts with us in the comments below!

Saturday night has always been homemade pizza night at our house. I bought ready made thin bases, but I made my own sauce and all the toppings were fresh. Tremors and arthritis mean I’m no longer safe with a sharp knife in my hand, so we now buy an Aldi Supreme Pizza for $2.99. Or we did. It’s now more than $4.00, and has definitely shrunk.

 

[OperaticZeus]

I recently bought birds eye crumbed fish fillets that were about half the size they used to be I wont be buying them again

 

[Bill MacL]

e Stands for ESTIMATE not EXACT.

 

[Glo72]

The manufacturer increases prices because they have to pay more for their supplies. It then goes down the line till it reaches us,the consumer. Prices have gone up around the world because of the pandemic,which hasn’t finished with us yet. When I read about people going hungry it puts into perspective of how lucky we really are in this country.

 

[Ian Crane-Luff]

I would rather suppliers be frank with me and maintain quantity at a higher price as long as they explain the price and do not generalise by saying an increase in the cost of ingredients when it's not

 

[Big M]

I would rather suppliers be frank with me and maintain quantity at a higher price as long as they explain the price and do not generalise by saying an increase in the cost of ingredients when it's not

I think everyone would agree with that!

 

[wendell]

I’m really upset with vita wheat crispbread which I had as a child and loved with butter and Vegemite. The last time I purchased the 9 grain one the whole recipe and shape had changed. They were bland not as thick and down right tasteless After all those years will not buy again .

 

[Rosalie30]

I’m really upset with vita wheat crispbread which I had as a child and loved with butter and Vegemite. The last time I purchased the 9 grain one the whole recipe and shape had changed. They were bland not as thick and down right tasteless After all those years will not buy again .

I agree. Thought it was only me!

 

[MindyMac]

I think it's time every person invested in a tape measure of their very own. Shrinking Violets.

 

[Tipsy]

We all know that these days, the 'value' of a dollar is far less than it was in the past. Prices for goods and services continue to rise while the amount of what we can buy with our money has decreased.

This is what’s bothering one ALDI shopper who shared her recent find in the frozen fish section of her favourite supermarket online.

A shopper was left scratching her head over a ‘frustrating’ find in a frozen fish buy. Based on her report, shrinkflation, a phenomenon in which a product is downsized (either in quantity or actual size) but the price stays the same, seems to be the cause of the bizarre discovery.

The woman uploaded photos on a popular Facebook group, ALDI Mums, and relayed her experience to other shoppers.

View attachment 16761

The shopper folded the top of the box to show how much of it was empty. Credit: Facebook

‘Thought you’d like to see this – shrinkflation,’ she wrote and tagged the supermarket giant in the post.

The woman showed an opened box of Ocean Royal Frozen Fish Fillets in the photos. However, the fillets only filled half the size of the box. In a separate image, she also folded the top of the box to show that half was empty.

Fellow shoppers who saw the post took to the comments and shared that they were also annoyed at the fillets' size.

‘They’re more like nuggets than fillets,’ said one person.

‘Just an absolute rip-off,’ another replied.

‘It’s happening with everything now!’ One more wrote.

Just recently, Maxibon ice creams have also become the latest item to fall victim to shrinkflation. However, Maxibon’s parent company has warned customers of the size reduction in a post to their official social media channels.

‘Tough times mean tough changes,’ they said. You can read more about this story here.

View attachment 16762

The woman pointed out how ALDI’s fish fillets are only half the size of the box. Credit: Facebook

Other shoppers defended ALDI and reminded fellow customers to check the weight of products before purchasing them.

‘The product is sold on weight, so just because the box isn’t full, that doesn’t necessarily mean you’re missing out on anything,’ one pointed out.

Another said that the item was ‘still the same weight’.

‘They’re 425g; that seems about right. Box is too big,’ one more commented.

It is understood that the 425g box of Ocean Royal Golden Crisp Crumbed Fish Fillets has remained the same size since it was launched.

Breaking Down Shrinkflation: What’s Causing It?

Shrinkflation is also a form of inflation, but instead of increasing the price of a product (which would be obvious to consumers), sellers or producers end up reducing the size of the product while maintaining the same price. This slight reduction in quantity is typically unnoticed by consumers.

This tactic is widely used by manufacturers and producers in the food and beverage industry. However, it cannot be viewed as a fraud or misinterpretation of products. This is because producers or sellers only need to indicate their products' weight, volume, or quantity on packaging labels. Technically not illegal – but it is sneaky!

Two factors usually cause shrinkflation:

1. Higher production costs​

​

2. Intense market competition​

Producers need help to sell goods at the same price as before due to higher commodity prices and market saturation. In a report by Chris Kohler from 9News, he stated that it was ‘hard to get angry at the companies themselves for this because the price of raw commodities that go into food has been going up with everything else as inflation does’.

‘Wheat, dairy, cocoa, it's all been going up, and the companies have a choice: do we jack up the price or do we make the items smaller? Some have both been getting smaller and been going up in price,’ he added. You can read more about this report and how to fight back against shrinkflation here.

Ultimately, checking the weight or size of the product before you buy it is a must. This stresses the importance of reading labels, checking nutritional information, and comparing to similar brands to make sure they're getting value for money – in terms of both size and cost.

Key Takeaways

• An ALDI shopper shared photographs of a bizarre discovery inside a box of Ocean Royale frozen fish fillets, showing the fillets to be only half the size of the box.
• The post sparked a discussion on the popular Facebook group ALDI Mums, with some users expressing frustration at the size of the fillets.
• Other members defended ALDI, pointing out that the product is sold by weight, and the box size does not necessarily indicate a decrease in product quantity.
• ALDI's Ocean Royale Golden Crisp Crumbed Fish Fillets (425g) has remained the same size since the product was first launched.

Have you seen cases of shrinkflation at your local supermarket, members? Share your thoughts with us in the comments below!

Getting the boxes made to the right size therefor using less material should cut back on costs once the initial cost of the re-machining was done, But somethings are just to easy and do not get done!!!

 

[Rob44]

It's called downsizing, stupid. As time passes we all have to downsize, move to a smaller house, get a smaller car, eat less food! It's why our public health service is downsizing; as more of us oldies get more feet in the grave, we oldies need health-care less and less so our GPs have to charge we diminshing group of oldies more to remain profitable.

Honestly, can't anybody see the logic? Nothing to do with the Covid pandemic that doesn't exist apart from the 12 million Aussies who have caught and are still catching the bug and the ?3 million? suffering from Long-covid. Or is it merely 1.2 million? Some epidemiologists reckon that between 10% and 30% of those who have caught it suffer long-term symptoms, but what do they know? The pandemic is well and truly over so learn to live with the pandemic.

See what fun downsizing fish in cardboard packets can do for a cold and wet morning? It could be worse. We could be in England.

 

[Rob44]

Getting the boxes made to the right size therefor using less material should cut back on costs once the initial cost of the re-machining was done, But somethings are just to easy and do not get done!!!

The value of the dollar remains the same or has increased according to the price of the copper and zinc used to make a $1 dollar coin. It's just that supermarkets have got better at price-gouging. Be positive; anything that gets better has got to to be good.

 

[Rozzie60]

I haven’t seen any weigh stations in ALDI. Where are we supposed to weigh the product before we purchase?

 

[cathytanzer62]

My gripe is. Recipes. Now when making recipes you have to buy 2 of the ingredients, because onr is not enough with reduced weights. Just another way to make us buy more. Yes, I suppose I could adjust the recipe which are tried and true.