ALDI expands self-serve checkout trial amid backlash
- Replies 13
Supermarkets have introduced self-serve checkouts in their stores to reduce contact with others and lessen queues. Customers in the past have shared their disdain over the new technology, with some saying that the ‘machines are not our friends’.
ALDI, one of the largest retailers in the country, just unveiled its latest store in Sydney with an array of self-serve checkouts amid customer backlash.
ALDI was known for their previously unique checkout process: employees scanned the items at a fast pace and customers then packed their bags in a separate area for bagging.
However, when a self-service option began in stores, customer feedback was less than stellar. Some even called the experience ‘ageist’ and ‘stressful’, and most people called for staffed checkouts to be reinstated.
ALDI first began trialling their self-serve checkouts in 2021, after stating that it had no plans to bring the option to Australian supermarkets.
Still, ALDI described their cash registers as an ‘enhanced customer convenience’, and expanded the option in more stores as they continued the trial across the country.
Alex Foster, the Regional Managing Director for ALDI Australia, said: ‘We offer a supermarket experience that is like no other in Australia and we are proud to call ourselves “Good Different”.’
He added that their differences, such as never having offered single-use plastic bags, implementing a coin deposit system for trolleys, and ‘tight’ product range, allowed them to bring more value against their competitors.
Many customers slammed the new checkout counters in some stores – and went so far as to call them ‘ridiculous’.
‘I like to pay cash for groceries so I won’t be using the self-checkouts,’ said one shopper.
Others feared that card-only checkout counters would not be easy to navigate for older adults.
‘I am 70+ years old, and I use cash, and so do most of my generation. It is not often I am disappointed by ALDI,’ one customer said.
In a recent story, one shopper aired out their frustration regarding the self-serve checkouts in all major retailers and supermarkets.
They recalled an incident where they were asked by a staff member to show their receipt upon leaving the store, and when they refused, the staff member called after them as they left.
The shopper held up the receipt above their head and kept walking.
‘You can either trust me to do self-checkout or you can put your cashiers back in place like it used to be,’ they said. You can read more on that here.
Many also believe that this kind of service makes customers do the work that paid employees previously performed, which led to more frustration on the customer’s side of this widely-debated issue.
What’s your stance on this, folks? Let us know in the comments!
ALDI, one of the largest retailers in the country, just unveiled its latest store in Sydney with an array of self-serve checkouts amid customer backlash.
ALDI was known for their previously unique checkout process: employees scanned the items at a fast pace and customers then packed their bags in a separate area for bagging.
However, when a self-service option began in stores, customer feedback was less than stellar. Some even called the experience ‘ageist’ and ‘stressful’, and most people called for staffed checkouts to be reinstated.
ALDI first began trialling their self-serve checkouts in 2021, after stating that it had no plans to bring the option to Australian supermarkets.
Still, ALDI described their cash registers as an ‘enhanced customer convenience’, and expanded the option in more stores as they continued the trial across the country.
Alex Foster, the Regional Managing Director for ALDI Australia, said: ‘We offer a supermarket experience that is like no other in Australia and we are proud to call ourselves “Good Different”.’
He added that their differences, such as never having offered single-use plastic bags, implementing a coin deposit system for trolleys, and ‘tight’ product range, allowed them to bring more value against their competitors.
Many customers slammed the new checkout counters in some stores – and went so far as to call them ‘ridiculous’.
‘I like to pay cash for groceries so I won’t be using the self-checkouts,’ said one shopper.
Others feared that card-only checkout counters would not be easy to navigate for older adults.
‘I am 70+ years old, and I use cash, and so do most of my generation. It is not often I am disappointed by ALDI,’ one customer said.
In a recent story, one shopper aired out their frustration regarding the self-serve checkouts in all major retailers and supermarkets.
They recalled an incident where they were asked by a staff member to show their receipt upon leaving the store, and when they refused, the staff member called after them as they left.
The shopper held up the receipt above their head and kept walking.
‘You can either trust me to do self-checkout or you can put your cashiers back in place like it used to be,’ they said. You can read more on that here.
Many also believe that this kind of service makes customers do the work that paid employees previously performed, which led to more frustration on the customer’s side of this widely-debated issue.
Key Takeaways
- ALDI is still trialling self-service checkouts in several stores despite the negative customer feedback.
- Some called the new checkout counters ‘ageist’, others labelled the experience as ‘stressful’.
- Many shoppers have voiced their grievances against self-service checkouts, arguing that retailers should either trust customers to be honest at the self-checkout or reinstate staffed checkouts.