ALDI’s unexpected risque headline shocks shoppers: ‘Oh, ALDI!’
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From wordplay to puns, companies and retailers will oftentimes go to lengths they deem necessary to get the attention of customers.
The latest example of this comes from ALDI, who decided to make a cheeky pun in the title of a feature about fans in their recent catalogue.
The link between the feature name 'Only Fans' in its Special Buys catalogue and the explicit, adult-only website OnlyFans sparked people’s attention.
OnlyFans is a subscription-based platform where members can buy and/or sell original adult content, such as photos, videos, and live streams online.
The tongue-in-cheek headline in the latest ALDI catalogue was spotted by an ALDI shopper, who immediately shared a snapshot of the flyer on social media.
Suffice it to say, users were divided over the pun.
'Oh, ALDI!' the customer wrote, along with a screenshot of the play on words.
Some weren’t impressed by the joke.
One user said, ‘I feel this was done on purpose! Totally unnecessary to put “only” before “fans”.’
However, many thought the pun was funny, praising ALDI.
‘Hope the advertising team got a raise for this!’ a person commented.
Another said, ‘Hahaha—that’s the best!’
X-rated blunders at supermarkets can be unexpected but hilarious. In a previous story, Mum Kristy was shopping for Christmas presents at Kmart when she stumbled across a cute product around in the kids’ section in Kmart. As she looked closer at the packaging, the cute packaging somehow looked…phallic.
‘Great little gift until you turn it around,’ she said as she posted this suggestive blunder on social media, leaving other social media users amused. You can read more on this story here.
Members, what do you think of this pun? Have you also encountered similar blunders or witty puns while out shopping? Share your stories with us in the comments below!
The latest example of this comes from ALDI, who decided to make a cheeky pun in the title of a feature about fans in their recent catalogue.
The link between the feature name 'Only Fans' in its Special Buys catalogue and the explicit, adult-only website OnlyFans sparked people’s attention.
OnlyFans is a subscription-based platform where members can buy and/or sell original adult content, such as photos, videos, and live streams online.
The headline of the ALDI’s flyer referred to an adult-only website. Credit: Facebook
The tongue-in-cheek headline in the latest ALDI catalogue was spotted by an ALDI shopper, who immediately shared a snapshot of the flyer on social media.
Suffice it to say, users were divided over the pun.
'Oh, ALDI!' the customer wrote, along with a screenshot of the play on words.
Some weren’t impressed by the joke.
One user said, ‘I feel this was done on purpose! Totally unnecessary to put “only” before “fans”.’
However, many thought the pun was funny, praising ALDI.
‘Hope the advertising team got a raise for this!’ a person commented.
Another said, ‘Hahaha—that’s the best!’
X-rated blunders at supermarkets can be unexpected but hilarious. In a previous story, Mum Kristy was shopping for Christmas presents at Kmart when she stumbled across a cute product around in the kids’ section in Kmart. As she looked closer at the packaging, the cute packaging somehow looked…phallic.
‘Great little gift until you turn it around,’ she said as she posted this suggestive blunder on social media, leaving other social media users amused. You can read more on this story here.
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