90 per cent of shoppers have tightened their belts, according to a Coles survey–Are you one of them?
By
VanessaC
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Have you ever felt like your grocery bills are spiralling out of control, and there’s no escape?
If your answer is yes, then you’re definitely not alone.
It’s no secret that the cost of living in Australia has reached a record high in recent years, making it more expensive than ever to eat healthily, and according to a recent survey of more than 4,000 Coles customers, an overwhelming 90 per cent of respondents said they had to make adjustments on their grocery shopping in an attempt to stretch their savings.
Moreover, single people and both young and mature couples are skipping the expensive meat and treats, opting for frozen food instead. They have also capitalised on loyalty cards to collect and use points in future shops and have turned to online ordering to stay within their budget.
Furthermore, 87 per cent of those surveyed said they’ve started budgeting more actively by buying more specials.
While more than half the customers reported they’ve started cooking more at home–in bulk and just freezing meals for later.
That’s why it was such a relief when Coles announced price cuts across hundreds of varieties of produce, which we wrote about in this article.
Coles is putting in place a price reduction to over 500 products sold in-store and online which will help customers save an average of 19.7 per cent on their weekly grocery shop!
‘This campaign is all about making it easier for our customers to find value across the store and online,’ CEO Leah Weckert said.
‘We know that the cost of living continues to be the number one concern for Australians right now, so we're making our biggest investment in value for at least three years.’
Shoppers are also encouraged to redeem their Flybuys points to avail of discounts on their shop. Moreover, spending more than $50 will grant customers free access to Click&Collect.
Other stores, such as Woolworths, have also jumped in and implemented their own price reductions.
‘We know people are looking at every way to save right now, and we're encouraging our customers to spend less with us,’ Woolworths Managing Director Natalie Davis said.
You can read more about Woolworths’ price reduction campaign here.
On the other hand, ALDI believes its business model can withstand inflation.
‘While other supermarkets may commit to price freezes or drops on select ranges of goods for a limited time, our whole range delivers meaningful savings everyday that Australians can rely on,’ an ALDI spokesperson said.
‘Further, our Price Promise means that we will not be beaten on the cost of your weekly shop,’ the spokesperson added.
If all these have got you feeling like you want to join in and make the most of the price cuts, here’s what you can expect at Coles:
Mince, along with more than 25 other varieties of beef, pork, and lamb, will be getting a reduction. For example, a packet of 1kg three-star regular mince will be reduced to $11 from its $13 retail price earlier this year.
But it doesn’t just stop there–frozen meals, juice, biscuits, tuna, pet goods, cleaning, and household products are also getting significant discounts!
Find out more about Coles’s 'Great Value, Hands Down' campaign on their website.
Will you be taking advantage of these price reductions? Do you have budgeting tips you’d like to share? Let us know in the comments below!
If your answer is yes, then you’re definitely not alone.
It’s no secret that the cost of living in Australia has reached a record high in recent years, making it more expensive than ever to eat healthily, and according to a recent survey of more than 4,000 Coles customers, an overwhelming 90 per cent of respondents said they had to make adjustments on their grocery shopping in an attempt to stretch their savings.
Moreover, single people and both young and mature couples are skipping the expensive meat and treats, opting for frozen food instead. They have also capitalised on loyalty cards to collect and use points in future shops and have turned to online ordering to stay within their budget.
Furthermore, 87 per cent of those surveyed said they’ve started budgeting more actively by buying more specials.
While more than half the customers reported they’ve started cooking more at home–in bulk and just freezing meals for later.
That’s why it was such a relief when Coles announced price cuts across hundreds of varieties of produce, which we wrote about in this article.
Coles is putting in place a price reduction to over 500 products sold in-store and online which will help customers save an average of 19.7 per cent on their weekly grocery shop!
‘This campaign is all about making it easier for our customers to find value across the store and online,’ CEO Leah Weckert said.
‘We know that the cost of living continues to be the number one concern for Australians right now, so we're making our biggest investment in value for at least three years.’
Shoppers are also encouraged to redeem their Flybuys points to avail of discounts on their shop. Moreover, spending more than $50 will grant customers free access to Click&Collect.
Other stores, such as Woolworths, have also jumped in and implemented their own price reductions.
‘We know people are looking at every way to save right now, and we're encouraging our customers to spend less with us,’ Woolworths Managing Director Natalie Davis said.
You can read more about Woolworths’ price reduction campaign here.
On the other hand, ALDI believes its business model can withstand inflation.
‘While other supermarkets may commit to price freezes or drops on select ranges of goods for a limited time, our whole range delivers meaningful savings everyday that Australians can rely on,’ an ALDI spokesperson said.
‘Further, our Price Promise means that we will not be beaten on the cost of your weekly shop,’ the spokesperson added.
If all these have got you feeling like you want to join in and make the most of the price cuts, here’s what you can expect at Coles:
Mince, along with more than 25 other varieties of beef, pork, and lamb, will be getting a reduction. For example, a packet of 1kg three-star regular mince will be reduced to $11 from its $13 retail price earlier this year.
But it doesn’t just stop there–frozen meals, juice, biscuits, tuna, pet goods, cleaning, and household products are also getting significant discounts!
Find out more about Coles’s 'Great Value, Hands Down' campaign on their website.
Key Takeaways
- A recent survey from Coles supermarket revealed that 90 per cent of their 4000 surveyed customers claimed to have adjusted their spending habits in response to the rising cost of living.
- Young singles and both young and mature couples have specifically reduced their meat and treat consumption, favouring frozen food and online shopping to manage their budgets and accruing loyalty points for future shopping.
- In response to these findings, Coles has launched a new campaign that will see a reduction in prices for over 500 in-store and online products for a period of at least three months. The average savings on a basket of groceries is estimated to be around 19.7 per cent.
- Customers will also be encouraged to use their Flybuys points to reduce their spending in future shops and will have access to free click-and-collect services when they spend over $50.