50 years after Freddo Frog, Cadbury reveals an exciting new character: the Caramilk Wallaby
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One of the things we love the most about being Australian is the close connections we have with unique wildlife, fantastic weather, and of course, our sporting culture. The cherry on top of this wonderful Australian life? Our local confectionery treats have a penchant for incorporating all those elements, and Cadbury is no exception!
After delighting our taste buds for half a century with the much-loved Freddo Frog, Cadbury Australia has revealed an exciting new change, introducing a brand-new character: the Caramilk Wallaby. This latest addition to Cadbury's line of chocolates celebrates Australia's love of sport, paying homage to our iconic Wallabies and Wallaroos rugby teams, as well as our adorable national wildlife.
Made from Cadbury's tantalising Caramilk caramelised white chocolate, the new 12g Wallaby chocolate will be available in a share pack of twelve. Exclusive to Australia and sold at all leading retailers, this appetising treat is bound to be a hit among sporting enthusiasts and chocolate connoisseurs alike.
Paul Chatfield, Vice President Marketing ANZ, Mondelez International, expressed his enthusiasm for the Caramilk Wallaby, stating, 'We are so excited to be introducing a new Cadbury character to Australians. The Wallaby is such an intrinsic Australian character with deeply ingrained roots in sport, and nothing reflects Aussies' love for sport more than our prized Wallabies and Wallaroos rugby teams. No matter whether a sporting or Caramilk fan, this new character is for all Australians to enjoy and celebrate.'
In addition to the Caramilk Wallaby, Cadbury has recently unveiled an array of delightful new chocolate blocks, each inspired by our nation's iconic bakery slices. Dairy Milk Crackles, Caramilk Hedgehog, and Old Gold Mint Crème have hit the shelves of Coles and Woolworths, selling at $5.50 per block.
Melbourne snack reviewer Emily has already had the chance to taste these delicious creations, sharing her thoughts on the Caramilk Hedgehog: 'This chocolate block has a Caramilk base and has almonds, toasted coconut and rice crisps inside. I absolutely love the taste of this, and it's definitely up there with some of my current favourites.'
Cadbury has managed to capture the nostalgia many Aussies feel towards chocolate crackles, hedgehog, and mint crème slices. And who better to partner with in launching this range than sporting legend Ian Thorpe? Reflecting on the significance of these treats, Thorpe said, 'While my youth was made up of cold mornings and late afternoons in the pool, there was always the next birthday party or family gathering I could look forward to and all the treats that came with that. Slices are so universally recognised here in Australia, and there is nothing quite like a slice from an Aussie bakery.' You can read more about this story here.
Since then, Cadbury has held a special place in the hearts of Aussie chocoholics everywhere. Iconic products launched over the years have become staples of our national diet, from the original Freddo Frog and Dairy Milk blocks to more recent treats such as Caramilk, Boost bars and the recently released Crackle slices. Much more than just sweet snacks, the range of Cadbury products have played a major role in special moments shared between family and friends over the years.
This long history of providing Australians with delicious confectionery delights has been encapsulated in the launch of the Caramilk Wallaby, which not only introduces a new character to the Cadbury range but also pays homage to Australia’s love of sport. This latest release is just the latest in a long, proud history of tradition and innovation that has accompanied the Cadbury name for decades.
Here at Seniors Discount Club, we encourage our readers to treat themselves to these delicious new Cadbury creations. The Caramilk Wallaby and other new chocolate blocks aren't just delightful confectionery treats — they're also a wonderful way to celebrate our unique Australian heritage. Will you be trying it?
After delighting our taste buds for half a century with the much-loved Freddo Frog, Cadbury Australia has revealed an exciting new change, introducing a brand-new character: the Caramilk Wallaby. This latest addition to Cadbury's line of chocolates celebrates Australia's love of sport, paying homage to our iconic Wallabies and Wallaroos rugby teams, as well as our adorable national wildlife.
Introducing the all-new Cadbury Chocolate Wallaby, a delightful creation that is sure to capture the hearts of chocolate enthusiasts everywhere. Source: Cadbury
Made from Cadbury's tantalising Caramilk caramelised white chocolate, the new 12g Wallaby chocolate will be available in a share pack of twelve. Exclusive to Australia and sold at all leading retailers, this appetising treat is bound to be a hit among sporting enthusiasts and chocolate connoisseurs alike.
Paul Chatfield, Vice President Marketing ANZ, Mondelez International, expressed his enthusiasm for the Caramilk Wallaby, stating, 'We are so excited to be introducing a new Cadbury character to Australians. The Wallaby is such an intrinsic Australian character with deeply ingrained roots in sport, and nothing reflects Aussies' love for sport more than our prized Wallabies and Wallaroos rugby teams. No matter whether a sporting or Caramilk fan, this new character is for all Australians to enjoy and celebrate.'
Cadbury Australia has brought joy to its fans by introducing a fresh assortment of chocolate bars, and captivating taste buds everywhere. Source: snackreviews_aus/TikTok
In addition to the Caramilk Wallaby, Cadbury has recently unveiled an array of delightful new chocolate blocks, each inspired by our nation's iconic bakery slices. Dairy Milk Crackles, Caramilk Hedgehog, and Old Gold Mint Crème have hit the shelves of Coles and Woolworths, selling at $5.50 per block.
Melbourne snack reviewer Emily has already had the chance to taste these delicious creations, sharing her thoughts on the Caramilk Hedgehog: 'This chocolate block has a Caramilk base and has almonds, toasted coconut and rice crisps inside. I absolutely love the taste of this, and it's definitely up there with some of my current favourites.'
Cadbury has managed to capture the nostalgia many Aussies feel towards chocolate crackles, hedgehog, and mint crème slices. And who better to partner with in launching this range than sporting legend Ian Thorpe? Reflecting on the significance of these treats, Thorpe said, 'While my youth was made up of cold mornings and late afternoons in the pool, there was always the next birthday party or family gathering I could look forward to and all the treats that came with that. Slices are so universally recognised here in Australia, and there is nothing quite like a slice from an Aussie bakery.' You can read more about this story here.
The History of Cadbury in Australia
Cadbury has been an iconic part of Australian culture for many decades. The confectionery brand first started in England in 1824, brought to the Great Southern Land in 1923 by a British-born Melbourne entrepreneur, Alfred Thompson. While the original confectionery factory has since closed, it laid the foundations for Cadbury to continue providing Aussies with delicious chocolate treats for generations to come.Since then, Cadbury has held a special place in the hearts of Aussie chocoholics everywhere. Iconic products launched over the years have become staples of our national diet, from the original Freddo Frog and Dairy Milk blocks to more recent treats such as Caramilk, Boost bars and the recently released Crackle slices. Much more than just sweet snacks, the range of Cadbury products have played a major role in special moments shared between family and friends over the years.
This long history of providing Australians with delicious confectionery delights has been encapsulated in the launch of the Caramilk Wallaby, which not only introduces a new character to the Cadbury range but also pays homage to Australia’s love of sport. This latest release is just the latest in a long, proud history of tradition and innovation that has accompanied the Cadbury name for decades.
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