“Get Chris to Cowra” Tourism Campaign has caught Thor star’s attention, set to visit the town to be its tourism ambassador
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“Get Chris to Cowra” Tourism Campaign has caught Thor star’s attention, set to visit the town to be its tourism ambassador

Actor Chris Hemsworth set to visit the small town of Cowra to be its tourism ambassador. Credit: instagram.com/chrishemsworth
Aussie actor and Thor star, Chris Hemsworth, agreed to visit Cowra, a town of 13,000 people located in the New South Wales’ Central West, after the town’s “Get Chris to Cowra” social media campaign caught the actor’s attention.
Actor Chris Hemsworth set to visit the small town of Cowra to be its tourism ambassador. Credit: instagram.com/chrishemsworth
The campaign aims to revive the tourism industry of the town after it was drastically hit by a drought which subsequently impacted its tourism sector.

“Get Chris to Cowra” campaign is an initiative by Cowra residents to revive their tourism sector. Pictured: Cowra Japanese Garden and Cultural Centre. Credit: visitnsw.com.au
“A little bit of disbelief,” Cowra Tourism manager Glenn Daley told ABC News.
“I was actually out in the paddock doing some farm stuff, and the assistant manager called and said ‘we’ve got him!”
Cowra locals are preparing “star treatment” for the actor’s visit, according to Mr Daley.
“It’ll allow us to do more on the marketing campaign. Not only that, we need some time to dust off the good china and give the town a bit of a once-over to make sure it’s Chris-worthy,” he said.
Further, Mr Daley is arranging the construction of “Big Chris” a 40-metre tall, 10-metres wide statue of the 38-year-old hunk as a thank you gift for the actor.

The town of Cowra will present the Thor star with a statue dubbed as “Big Chris” to express their gratitude to the actor. Credit: Marvel Studios.
“Obviously now we can’t make it bald and fat because he is coming. We just need to make sure he’s comfortable with his likeness being used in Cowra.”
The Cowra Tourism manager also revealed that they already have a list of things he will show to the Marvel star during his visit.
“We’ll definitely take him out to dinner [and] have a couple of beers with him,” he said. “I’d love to take him out onto (Wyangala) dam where he can have a surf.”
Since 2016, Chris Hemsworth signed on to be a global ambassador for Tourism Australia. The deal has allowed the actor to travel extensively throughout the country.
This article is based on an article written by Matthew Murphy for news.com.au.