‘You can't go wrong’: How one bakery’s fun challenge is winning customers over
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Small businesses are always looking for creative ways to attract customers, especially in challenging times.
While some turn to discounts or social media promotions, others take a more unexpected approach.
One business owner came up with a lighthearted yet effective way to bring people through the door—offering a little fun with an enticing reward.
Small businesses across Australia have faced tough times in recent years, but one Melbourne bakery found an unconventional way to bring in more customers.
The Pie Place in Coburg challenged patrons to a game of Rock, Paper, Scissors, offering a free pie to anyone who could outplay the owner, Justin Talbot.
Justin shared that when free food is involved: ‘You can’t go wrong’.
The idea came to him during a quiet night at home.
‘I was at home having a few beers and I thought, how can I drum up more business?’ he said.
Rather than relying on traditional promotions, he decided to make things more interactive.
‘So I thought, why not have a bit of fun with my customers?’ he said.
Celebrating its 40th year, the bakery has long been a staple in the community, with Justin running it for the past decade.
He said the best part of the job was connecting with customers.
Rock, Paper, Scissors felt like the perfect way to engage with people while offering a playful incentive.
‘Rock Paper Scissors is something out of the ordinary, everyone knows how to play, it’s fun and if you win, you get a free pie.’
Learn more by watching the video below.
In a previous story, we covered another exciting giveaway—Coles is handing out free ice cream!
Want to know how to get yours?
Check out the details here.
Would you take on the challenge for a chance at a free pie, or do you think you’d crack under pressure? Let us know in the comments!
While some turn to discounts or social media promotions, others take a more unexpected approach.
One business owner came up with a lighthearted yet effective way to bring people through the door—offering a little fun with an enticing reward.
Small businesses across Australia have faced tough times in recent years, but one Melbourne bakery found an unconventional way to bring in more customers.
The Pie Place in Coburg challenged patrons to a game of Rock, Paper, Scissors, offering a free pie to anyone who could outplay the owner, Justin Talbot.
Justin shared that when free food is involved: ‘You can’t go wrong’.
The idea came to him during a quiet night at home.
‘I was at home having a few beers and I thought, how can I drum up more business?’ he said.
Rather than relying on traditional promotions, he decided to make things more interactive.
‘So I thought, why not have a bit of fun with my customers?’ he said.
Celebrating its 40th year, the bakery has long been a staple in the community, with Justin running it for the past decade.
He said the best part of the job was connecting with customers.
He shared: ‘I love being here, I love interacting with my customers, having a yarn with them, having a joke with them—it’s pretty much my favourite part of work.’ Rock, Paper, Scissors felt like the perfect way to engage with people while offering a playful incentive.
‘Rock Paper Scissors is something out of the ordinary, everyone knows how to play, it’s fun and if you win, you get a free pie.’
Learn more by watching the video below.
In a previous story, we covered another exciting giveaway—Coles is handing out free ice cream!
Want to know how to get yours?
Check out the details here.
Would you take on the challenge for a chance at a free pie, or do you think you’d crack under pressure? Let us know in the comments!
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